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  4. Hillsville

Hillsville, Virginia

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Hillsville, Virginia Short-Term Rental Market Overview

Population: 2,843
Annual Visitors: 45,000
Total STRs: 78
ADR: $161.12

Visitor Profile

Cannon Beach draws approximately 1 to 1.5 million visitors annually, an extraordinary number for a community of fewer than 2,000 permanent residents and a reflection of its status as the most celebrated destination on the Oregon Coast. The visitor base is predominantly Pacific Northwest regional, with Portland (1.5 hours east) being the largest origin market, supplemented by visitors from the broader Oregon population, Seattle (3.5 hours north), and Northern California. The demographic is notably diverse, encompassing families, couples, artists and creatives drawn by the gallery scene, outdoor enthusiasts, and the general Pacific Northwest population that treats the Oregon Coast as its primary ocean escape.

Cannon Beach is one of the few Pacific Northwest coastal destinations that maintains meaningful year-round appeal. While summer (June-September) is the peak season for beach activity, the Stormy Weather Arts Festival in November and the atmospheric drama of winter storms draw visitors specifically seeking the Pacific Coast’s moody, dramatic off-season character. The cap on STR licenses has constrained accommodation inventory, which supports higher nightly rates for compliant operators. Average nightly STR rates in Cannon Beach range from $250 to $600 for typical properties, with oceanfront or Haystack Rock view properties commanding $400 to $1,000 or more. Annual occupancy rates for well-managed STRs run 60 to 75%, with strong summer performance supported by consistent shoulder season demand. For regional data, visit Oregon Tourism Commission.

Cannon Beach draws approximately 1 to 1.5 million visitors annually, an extraordinary number for a community of fewer than 2,000 permanent residents and a reflection of its status as the most celebrated destination on the Oregon Coast. The visitor base is predominantly Pacific Northwest regional, with Portland (1.5 hours east) being the largest origin market, supplemented by visitors from the broader Oregon population, Seattle (3.5 hours north), and Northern California. The demographic is notably diverse, encompassing families, couples, artists and creatives drawn by the gallery scene, outdoor enthusiasts, and the general Pacific Northwest population that treats the Oregon Coast as its primary ocean escape.

Cannon Beach is one of the few Pacific Northwest coastal destinations that maintains meaningful year-round appeal. While summer (June-September) is the peak season for beach activity, the Stormy Weather Arts Festival in November and the atmospheric drama of winter storms draw visitors specifically seeking the Pacific Coast’s moody, dramatic off-season character. The cap on STR licenses has constrained accommodation inventory, which supports higher nightly rates for compliant operators. Average nightly STR rates in Cannon Beach range from $250 to $600 for typical properties, with oceanfront or Haystack Rock view properties commanding $400 to $1,000 or more. Annual occupancy rates for well-managed STRs run 60 to 75%, with strong summer performance supported by consistent shoulder season demand. For regional data, visit Oregon Tourism Commission.

Top Attractions

Cannon Beach, Oregon is the Pacific Northwest’s most iconic coastal destination, a small, arts-oriented town of approximately 1,700 permanent residents that draws visitors from across the Pacific Northwest and beyond with its stunning combination of natural beauty, dramatic sea stacks, and a sophisticated gallery and dining scene. The undisputed landmark is Haystack Rock, a 235-foot basalt monolith rising from the surf at the southern end of Cannon Beach, one of the most photographed natural features on the Oregon Coast and a designated Marine Garden protecting tide pools teeming with sea stars, anemones, and other intertidal life. The surrounding beaches extend for miles in both directions and are among the most dramatically beautiful stretches of coastline in the continental United States, with mist-shrouded cliffs, sea caves, and the dramatic seasonal energy of the Pacific Ocean.

Cannon Beach’s arts community is a genuine draw, with the city hosting the annual Sandcastle Contest (a family-friendly tradition since 1964), the Stormy Weather Arts Festival in November, and over a dozen galleries showcasing Pacific Northwest artists in the walkable downtown. The Coaster Theatre Playhouse provides live theater year-round in an intimate setting. Ecola State Park, just north of town, offers one of the most photogenic panoramic views on the Oregon Coast, encompassing Haystack Rock, the beach, and the rugged Tillamook Head promontory used by Lewis and Clark on their expedition. The surrounding Tillamook State Forest provides extensive hiking and mountain biking. For trip planning, visit Visit Cannon Beach for comprehensive visitor resources.

Cannon Beach, Oregon is the Pacific Northwest’s most iconic coastal destination, a small, arts-oriented town of approximately 1,700 permanent residents that draws visitors from across the Pacific Northwest and beyond with its stunning combination of natural beauty, dramatic sea stacks, and a sophisticated gallery and dining scene. The undisputed landmark is Haystack Rock, a 235-foot basalt monolith rising from the surf at the southern end of Cannon Beach, one of the most photographed natural features on the Oregon Coast and a designated Marine Garden protecting tide pools teeming with sea stars, anemones, and other intertidal life. The surrounding beaches extend for miles in both directions and are among the most dramatically beautiful stretches of coastline in the continental United States, with mist-shrouded cliffs, sea caves, and the dramatic seasonal energy of the Pacific Ocean.

Cannon Beach’s arts community is a genuine draw, with the city hosting the annual Sandcastle Contest (a family-friendly tradition since 1964), the Stormy Weather Arts Festival in November, and over a dozen galleries showcasing Pacific Northwest artists in the walkable downtown. The Coaster Theatre Playhouse provides live theater year-round in an intimate setting. Ecola State Park, just north of town, offers one of the most photogenic panoramic views on the Oregon Coast, encompassing Haystack Rock, the beach, and the rugged Tillamook Head promontory used by Lewis and Clark on their expedition. The surrounding Tillamook State Forest provides extensive hiking and mountain biking. For trip planning, visit Visit Cannon Beach for comprehensive visitor resources.

Regulations

Short-term rental operators in Cannon Beach, Oregon must comply with the City of Cannon Beach’s carefully structured STR regulatory framework, which reflects the community’s efforts to balance tourism accommodation with neighborhood preservation. The city requires all STR operators to obtain an annual Transient Lodging License, with fees based on the number of sleeping units. Oregon state lodging tax (1.8%) applies to all short-term rentals, combined with Clatsop County lodging tax and the City of Cannon Beach’s transient lodging tax, bringing the combined tax rate to approximately 11% to 12% on rental income. Platforms like Airbnb and Vrbo collect and remit Oregon state and most local taxes automatically. For licensing details, visit City of Cannon Beach.

Cannon Beach has implemented a cap on the total number of STR licenses within city limits, reflecting the community’s concern about converting too much residential housing to tourist accommodation. The cap has been reached in recent years, creating a waitlist for new applicants. Owner-occupied properties may have somewhat more flexibility under the licensing framework. Properties must designate a local contact available 24/7 to respond to complaints within one hour. Safety requirements include smoke detectors in all sleeping areas, carbon monoxide detectors, fire extinguishers, and compliance with maximum occupancy limits (typically two persons per bedroom plus two additional guests). Noise ordinances are actively enforced, with quiet hours from 10 PM to 7 AM. The city conducts regular audits of online listings against its license database and pursues unpermitted operators with citation fines. Operators should verify current cap status and waitlist availability before purchasing properties with STR intentions.

Short-term rental operators in Cannon Beach, Oregon must comply with the City of Cannon Beach’s carefully structured STR regulatory framework, which reflects the community’s efforts to balance tourism accommodation with neighborhood preservation. The city requires all STR operators to obtain an annual Transient Lodging License, with fees based on the number of sleeping units. Oregon state lodging tax (1.8%) applies to all short-term rentals, combined with Clatsop County lodging tax and the City of Cannon Beach’s transient lodging tax, bringing the combined tax rate to approximately 11% to 12% on rental income. Platforms like Airbnb and Vrbo collect and remit Oregon state and most local taxes automatically. For licensing details, visit City of Cannon Beach.

Cannon Beach has implemented a cap on the total number of STR licenses within city limits, reflecting the community’s concern about converting too much residential housing to tourist accommodation. The cap has been reached in recent years, creating a waitlist for new applicants. Owner-occupied properties may have somewhat more flexibility under the licensing framework. Properties must designate a local contact available 24/7 to respond to complaints within one hour. Safety requirements include smoke detectors in all sleeping areas, carbon monoxide detectors, fire extinguishers, and compliance with maximum occupancy limits (typically two persons per bedroom plus two additional guests). Noise ordinances are actively enforced, with quiet hours from 10 PM to 7 AM. The city conducts regular audits of online listings against its license database and pursues unpermitted operators with citation fines. Operators should verify current cap status and waitlist availability before purchasing properties with STR intentions.

Frequently Asked Questions

What are the short-term rental regulations in Hillsville, Virginia?
Short-term rental operators in Cannon Beach, Oregon must comply with the City of Cannon Beach's carefully structured STR regulatory framework, which reflects the community's efforts to balance tourism accommodation with neighborhood preservation. The city requires all STR operators to obtain an annual Transient Lodging License, with fees based on the number of sleeping units. Oregon state lodging tax (1.8%) applies to all short-term rentals, combined with Clatsop County lodging tax and the City of Cannon Beach's transient lodging tax, bringing the combined tax rate to approximately 11% to 12% on rental income. Platforms like Airbnb and Vrbo collect and remit Oregon state and most local taxes automatically. For licensing details, visit City of Cannon Beach.Cannon Beach has implemented a cap on the total number of STR licenses within city limits, reflecting the community's concern about converting too much residential housing to tourist accommodation. The cap has been reached in recent years, creating a waitlist for new applicants. Owner-occupied properties may have somewhat more flexibility under the licensing framework. Properties must designate a local contact available 24/7 to respond to complaints within one hour. Safety requirements include smoke detectors in all sleeping areas, carbon monoxide detectors, fire extinguishers, and compliance with maximum occupancy limits (typically two persons per bedroom plus two additional guests). Noise ordinances are actively enforced, with quiet hours from 10 PM to 7 AM. The city conducts regular audits of online listings against its license database and pursues unpermitted operators with citation fines. Operators should verify current cap status and waitlist availability before purchasing properties with STR intentions.
Do I need a permit to operate a short-term rental in Hillsville, Virginia?
Short-term rental regulations vary by location. In Hillsville, Virginia, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Hillsville, Virginia?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Hillsville, Virginia, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Hillsville

Hillsville attracts visitors with its cultural attractions and historic sites and outdoor recreation and natural beauty. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Hillsville, Virginia Market Performance Trends

LTM Avg. Daily Rate$154.00
LTM Occupancy Rate50.0%
LTM Avg. Revenue$2,190
Monthly Short-Term Rental Market Performance Data for Hillsville
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$144.7661.3%$2,642
Aug 24$151.1058.1%$2,737
Sep 24$148.4946.3%$1,934
Oct 24$153.1762.1%$2,944
Nov 24$155.2556.7%$2,452
Dec 24$159.1151.6%$2,598
Jan 25$148.7143.7%$1,912
Feb 25$151.0039.3%$1,956
Mar 25$170.0045.2%$1,932
Apr 25$162.3341.4%$1,849
May 25$162.3250.8%$2,243
Jun 25$161.1243.3%$1,971

Short-Term Rental Market Performance Analysis for Hillsville

The short-term rental market in Hillsville demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Hillsville, Virginia Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Hillsville
QuarterTypical Home Value (USD)
Q2 17$122,054
Q3 17$113,518
Q4 17$120,207
Q1 18$122,582
Q2 18$123,202
Q3 18$123,304
Q4 18$123,256
Q1 19$125,949
Q2 19$128,386
Q3 19$130,514
Q4 19$133,746
Q1 20$134,493
Q2 20$136,891
Q3 20$144,124
Q4 20$146,820
Q1 21$147,566
Q2 21$154,511
Q3 21$158,581
Q4 21$161,320
Q1 22$166,908
Q2 22$169,944
Q3 22$168,893
Q4 22$163,972
Q1 23$168,090
Q2 23$173,783
Q3 23$179,215
Q4 23$182,954
Q1 24$182,686
Q2 24$189,313
Q3 24$187,977
Q4 24$186,547
Q1 25$181,480
Q2 25$172,599
Q3 25$172,672
Q4 25$175,340

Market Overview

  • Typical Home Value:$178,659
  • Median List Price:$270,615

Current Inventory

  • Homes For Sale:24
  • New Listings:4

Detailed Market Analysis

The average home value in Hillsville, VA is $178,659, down 2.9% over the past year. Learn more about the Hillsville housing market and real estate trends.

Real Estate Market Analysis for Hillsville, Virginia

The residential real estate market in Hillsville, Virginia presents unique opportunities for investors and homebuyers alike. Current market dynamics show affordable housing options with growth potential with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: established neighborhoods, community amenities, and transportation accessibility These factors contribute to the overall market performance and future growth potential.

Real estate investments in Hillsville, Virginia benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Hillsville, Virginia Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Hillsville
QuarterNumber of Listings
Q3 165
Q4 165
Q1 175
Q2 1718
Q3 1718
Q4 1717
Q1 1815
Q2 1817
Q3 1819
Q4 1817
Q1 1916
Q2 1919
Q3 1921
Q4 1922
Q1 2018
Q2 2019
Q3 2021
Q4 2019
Q1 2118
Q2 2120
Q3 2125
Q4 2129
Q1 2228
Q2 2235
Q3 2235
Q4 2236
Q1 2337
Q2 2350
Q3 2359
Q4 2361
Q1 2462
Q2 2467
Q3 2466
Q4 2467
Q1 2565
Q2 2578

Booking Activity

  • 1-3 Months:65.3% Booked
  • 4-6 Months:77.8% Booked
  • 7-9 Months:53.1% Booked
  • 10-12 Months:7% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Hillsville

Hillsville vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Hillsville, Virginia Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Hillsville
Bedroom ConfigurationNumber of Properties
Studio1
1 Bed26
2 Beds21
3 Beds17
4 Beds3
5+ Beds5

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Hillsville

    The vacation rental market in Hillsville features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Virginia

    • Abingdon
    • Afton
    • Aldie
    • Alexandria
    • Amissville
    • Arlington
    • Austinville
    • Basye
    • Bedford
    • Bentonville
    • Big Stone Gap
    • Blacksburg
    • Bluemont
    • Boydton
    • Bracey
    • Bristol
    • Buena Vista
    • Bumpass

    Related Short-Term Rental Markets

    Explore 125 vacation rental markets within Virginia. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Hillsville

    Active STRs
    78
    Avg Daily Rate
    $161
    Occupancy Rate
    43%
    Population
    2,843
    Annual Visitors
    45,000

    Markets in Virginia (50)

    • Abingdon
    • Afton
    • Aldie
    • Alexandria
    • Amissville
    • Arlington
    • Austinville
    • Basye
    • Bedford
    • Bentonville
    • Big Stone Gap
    • Blacksburg
    • Bluemont
    • Boydton
    • Bracey
    • Bristol
    • Buena Vista
    • Bumpass
    • Cape Charles
    • Chantilly
    • Charles City
    • Charlottesville
    • Chesapeake
    • Chesterfield
    • Chincoteague Island
    • Christiansburg
    • Clarksville
    • Colonial Beach
    • Concord
    • Cross Junction
    • Crozet
    • Culpeper
    • Damascus
    • Deltaville
    • Disputanta
    • Edinburg
    • Elkton
    • Faber
    • Fairfax
    • Fancy Gap
    • Floyd
    • Forest
    • Fort Valley
    • Fredericksburg
    • Free Union
    • Fries
    • Front Royal
    • Gainesville
    • Gasburg
    • Glade Spring

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