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Morgantown, West Virginia

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Morgantown, West Virginia Short-Term Rental Market Overview

Population: 30,490
Annual Visitors: 500,000
Total STRs: 422
ADR: $160.73

Visitor Profile

Morgantown, West Virginia, attracts approximately 1.5 million visitors annually, drawn by its vibrant culture, outdoor activities, and educational institutions. The city is home to West Virginia University, which significantly influences visitor demographics, with a large percentage of guests being students, families, and alumni. The primary reasons for visiting include attending university events, exploring outdoor recreational opportunities, and participating in cultural festivals. The economic impact of tourism in Morgantown is substantial, contributing millions to the local economy and supporting numerous jobs in hospitality and service sectors.

In-depth analysis of Morgantown tourism statistics reveals that the majority of visitors are between the ages of 18 and 34, reflecting the university’s influence. Families and older adults also represent significant segments, particularly during summer months when outdoor activities peak. The average length of stay for visitors is around two to three days, with peak seasons occurring in the fall and spring, coinciding with university events and local festivals. According to the tourism bureau (https://www.morgantownwv.gov/31/Things-To-Do-Visitors), visitors often engage in activities such as hiking, biking, and attending local arts and crafts fairs. The city’s unique blend of urban and rural experiences makes it a compelling destination for diverse traveler profiles. Additionally, the local hospitality sector is adapting to meet the needs of these visitors, with a focus on enhancing short-term rental offerings to accommodate fluctuating demand. For more insights into the attractions and visitor experiences, check the official tourism site (https://wvtourism.com/morgantown/). Understanding these visitor demographics and travel patterns is crucial for STR operators looking to optimize their offerings in Morgantown’s dynamic tourism market.

Morgantown, West Virginia, attracts approximately 1.5 million visitors annually, drawn by its vibrant culture, outdoor activities, and educational institutions. The city is home to West Virginia University, which significantly influences visitor demographics, with a large percentage of guests being students, families, and alumni. The primary reasons for visiting include attending university events, exploring outdoor recreational opportunities, and participating in cultural festivals. The economic impact of tourism in Morgantown is substantial, contributing millions to the local economy and supporting numerous jobs in hospitality and service sectors.

In-depth analysis of Morgantown tourism statistics reveals that the majority of visitors are between the ages of 18 and 34, reflecting the university’s influence. Families and older adults also represent significant segments, particularly during summer months when outdoor activities peak. The average length of stay for visitors is around two to three days, with peak seasons occurring in the fall and spring, coinciding with university events and local festivals. According to the tourism bureau (https://www.morgantownwv.gov/31/Things-To-Do-Visitors), visitors often engage in activities such as hiking, biking, and attending local arts and crafts fairs. The city’s unique blend of urban and rural experiences makes it a compelling destination for diverse traveler profiles. Additionally, the local hospitality sector is adapting to meet the needs of these visitors, with a focus on enhancing short-term rental offerings to accommodate fluctuating demand. For more insights into the attractions and visitor experiences, check the official tourism site (https://wvtourism.com/morgantown/). Understanding these visitor demographics and travel patterns is crucial for STR operators looking to optimize their offerings in Morgantown’s dynamic tourism market.

Top Attractions

Morgantown, West Virginia, is a vibrant city nestled in the Appalachian Mountains, offering a rich blend of outdoor adventures, cultural experiences, and family-friendly activities. Known for its picturesque landscapes and lively atmosphere, Morgantown is home to several signature attractions that cater to a variety of interests. Visitors can explore the scenic beauty of Coopers Rock State Forest, delve into the history at the West Virginia University Art Museum, or enjoy a day of fun at the Morgantown Farmers Market. With so much to see and do, Morgantown is an ideal destination for anyone looking to experience the charm of West Virginia.

One of the top attractions in Morgantown is Coopers Rock State Forest, a stunning natural area that offers breathtaking views, hiking trails, and rock climbing opportunities. Spanning over 12,000 acres, this forest is perfect for outdoor enthusiasts seeking adventure or tranquility. For more information, visit the official site at https://wvtourism.com/morgantown/. Another must-see is the West Virginia University Art Museum, which showcases a diverse collection of art, including works by regional and national artists. This cultural gem provides a unique insight into the artistic heritage of the area. Learn more at https://www.morgantownwv.gov/31/Things-To-Do-Visitors. Families will enjoy the Morgantown Farmers Market, where local vendors offer fresh produce, handmade goods, and artisanal products. This vibrant market fosters community spirit and provides a delightful shopping experience. For additional attractions and activities in the area, the official visitor guide at https://www.morgantownwv.gov/481/Events-Entertainment is an excellent resource. Whether you’re hiking in the great outdoors or exploring local art, Morgantown attractions promise unforgettable experiences for all visitors.

Morgantown, West Virginia, is a vibrant city nestled in the Appalachian Mountains, offering a rich blend of outdoor adventures, cultural experiences, and family-friendly activities. Known for its picturesque landscapes and lively atmosphere, Morgantown is home to several signature attractions that cater to a variety of interests. Visitors can explore the scenic beauty of Coopers Rock State Forest, delve into the history at the West Virginia University Art Museum, or enjoy a day of fun at the Morgantown Farmers Market. With so much to see and do, Morgantown is an ideal destination for anyone looking to experience the charm of West Virginia.

One of the top attractions in Morgantown is Coopers Rock State Forest, a stunning natural area that offers breathtaking views, hiking trails, and rock climbing opportunities. Spanning over 12,000 acres, this forest is perfect for outdoor enthusiasts seeking adventure or tranquility. For more information, visit the official site at https://wvtourism.com/morgantown/. Another must-see is the West Virginia University Art Museum, which showcases a diverse collection of art, including works by regional and national artists. This cultural gem provides a unique insight into the artistic heritage of the area. Learn more at https://www.morgantownwv.gov/31/Things-To-Do-Visitors. Families will enjoy the Morgantown Farmers Market, where local vendors offer fresh produce, handmade goods, and artisanal products. This vibrant market fosters community spirit and provides a delightful shopping experience. For additional attractions and activities in the area, the official visitor guide at https://www.morgantownwv.gov/481/Events-Entertainment is an excellent resource. Whether you’re hiking in the great outdoors or exploring local art, Morgantown attractions promise unforgettable experiences for all visitors.

Regulations

Morgantown, West Virginia, has established specific regulations governing short-term rentals to ensure safety, compliance, and community integrity. Property owners interested in renting their homes or apartments on a short-term basis must navigate a series of requirements, including obtaining a rental license and adhering to local zoning laws. Additionally, short-term rental operators are subject to a 6% hotel occupancy tax, which must be collected from guests and remitted to the city. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental process. For those looking to dive deeper into the specifics of Morgantown short-term rental regulations, detailed information is available through official city resources.

To legally operate a short-term rental in Morgantown, property owners must first obtain a rental license from the city. This process includes submitting an application and paying the associated fees. Zoning restrictions may apply, particularly in residential areas, so it’s essential to verify that your property complies with local zoning laws. Safety requirements, including smoke detectors and fire extinguishers, must also be met to ensure guest safety. Failure to adhere to these regulations can result in penalties, including fines or revocation of the rental license. For more comprehensive guidelines, property owners can visit the Rental Information page (https://www.morgantownwv.gov/176/Rental-Information) and the Code Enforcement section (https://www.morgantownwv.gov/167/Code-Enforcement) for additional insights into compliance and enforcement measures. Understanding these Morgantown short-term rental regulations will help ensure a successful and compliant rental experience.

Morgantown, West Virginia, has established specific regulations governing short-term rentals to ensure safety, compliance, and community integrity. Property owners interested in renting their homes or apartments on a short-term basis must navigate a series of requirements, including obtaining a rental license and adhering to local zoning laws. Additionally, short-term rental operators are subject to a 6% hotel occupancy tax, which must be collected from guests and remitted to the city. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental process. For those looking to dive deeper into the specifics of Morgantown short-term rental regulations, detailed information is available through official city resources.

To legally operate a short-term rental in Morgantown, property owners must first obtain a rental license from the city. This process includes submitting an application and paying the associated fees. Zoning restrictions may apply, particularly in residential areas, so it’s essential to verify that your property complies with local zoning laws. Safety requirements, including smoke detectors and fire extinguishers, must also be met to ensure guest safety. Failure to adhere to these regulations can result in penalties, including fines or revocation of the rental license. For more comprehensive guidelines, property owners can visit the Rental Information page (https://www.morgantownwv.gov/176/Rental-Information) and the Code Enforcement section (https://www.morgantownwv.gov/167/Code-Enforcement) for additional insights into compliance and enforcement measures. Understanding these Morgantown short-term rental regulations will help ensure a successful and compliant rental experience.

Frequently Asked Questions

What are the short-term rental regulations in Morgantown, West Virginia?
Morgantown, West Virginia, has established specific regulations governing short-term rentals to ensure safety, compliance, and community integrity. Property owners interested in renting their homes or apartments on a short-term basis must navigate a series of requirements, including obtaining a rental license and adhering to local zoning laws. Additionally, short-term rental operators are subject to a 6% hotel occupancy tax, which must be collected from guests and remitted to the city. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental process. For those looking to dive deeper into the specifics of Morgantown short-term rental regulations, detailed information is available through official city resources.To legally operate a short-term rental in Morgantown, property owners must first obtain a rental license from the city. This process includes submitting an application and paying the associated fees. Zoning restrictions may apply, particularly in residential areas, so it's essential to verify that your property complies with local zoning laws. Safety requirements, including smoke detectors and fire extinguishers, must also be met to ensure guest safety. Failure to adhere to these regulations can result in penalties, including fines or revocation of the rental license. For more comprehensive guidelines, property owners can visit the Rental Information page (https://www.morgantownwv.gov/176/Rental-Information) and the Code Enforcement section (https://www.morgantownwv.gov/167/Code-Enforcement) for additional insights into compliance and enforcement measures. Understanding these Morgantown short-term rental regulations will help ensure a successful and compliant rental experience.
Do I need a permit to operate a short-term rental in Morgantown, West Virginia?
Short-term rental regulations vary by location. In Morgantown, West Virginia, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Morgantown, West Virginia?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Morgantown, West Virginia, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Morgantown

Morgantown attracts visitors with its cultural attractions and historic sites and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Morgantown, West Virginia Market Performance Trends

LTM Avg. Daily Rate$161.00
LTM Occupancy Rate41.7%
LTM Avg. Revenue$1,604
Monthly Short-Term Rental Market Performance Data for Morgantown
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$137.5545.2%$1,714
Aug 24$160.1845.2%$1,654
Sep 24$168.6538.1%$1,767
Oct 24$162.5341.9%$2,064
Nov 24$189.1336.7%$1,728
Dec 24$165.9234.3%$1,542
Jan 25$151.8837.1%$1,334
Feb 25$143.9644.2%$1,312
Mar 25$165.3648.4%$1,651
Apr 25$143.3136.7%$1,438
May 25$160.1441.9%$1,490
Jun 25$160.7353.3%$1,803

Short-Term Rental Market Performance Analysis for Morgantown

The short-term rental market in Morgantown demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Morgantown, West Virginia Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Morgantown
QuarterTypical Home Value (USD)
Q2 17$216,967
Q3 17$214,092
Q4 17$216,036
Q1 18$217,130
Q2 18$217,290
Q3 18$219,504
Q4 18$220,900
Q1 19$220,481
Q2 19$221,304
Q3 19$219,730
Q4 19$219,019
Q1 20$219,560
Q2 20$222,227
Q3 20$226,286
Q4 20$233,730
Q1 21$239,243
Q2 21$244,110
Q3 21$243,946
Q4 21$246,449
Q1 22$252,144
Q2 22$258,474
Q3 22$259,284
Q4 22$259,662
Q1 23$257,808
Q2 23$263,284
Q3 23$266,613
Q4 23$265,527
Q1 24$268,321
Q2 24$270,201
Q3 24$269,553
Q4 24$271,256
Q1 25$273,685
Q2 25$272,380
Q3 25$274,178
Q4 25$274,187

Market Overview

  • Typical Home Value:$271,932
  • Median Sale Price:$261,666
  • Median List Price:$339,633

Current Inventory

  • Homes For Sale:194
  • New Listings:40

Detailed Market Analysis

The average home value in Morgantown, WV is $271,933, up 1.0% over the past year. Learn more about the Morgantown housing market and real estate trends.

Real Estate Market Analysis for Morgantown, West Virginia

The residential real estate market in Morgantown, West Virginia presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: established neighborhoods, community amenities, and transportation accessibility These factors contribute to the overall market performance and future growth potential.

Real estate investments in Morgantown, West Virginia benefit from consistent market appreciation and strong resale values. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Morgantown, West Virginia Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Morgantown
QuarterNumber of Listings
Q3 1664
Q4 1674
Q1 1760
Q2 1773
Q3 1796
Q4 1799
Q1 1887
Q2 18102
Q3 18118
Q4 18124
Q1 19108
Q2 19109
Q3 19129
Q4 19142
Q1 20137
Q2 20121
Q3 20106
Q4 20110
Q1 21112
Q2 21118
Q3 21122
Q4 21130
Q1 22120
Q2 22139
Q3 22161
Q4 22198
Q1 23198
Q2 23257
Q3 23286
Q4 23345
Q1 24353
Q2 24409
Q3 24451
Q4 24451
Q1 25425
Q2 25422

Booking Activity

  • 1-3 Months:73.5% Booked
  • 4-6 Months:40% Booked
  • 7-9 Months:32.1% Booked
  • 10-12 Months:4.2% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Morgantown

Morgantown vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Morgantown, West Virginia Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Morgantown
Bedroom ConfigurationNumber of Properties
Studio40
1 Bed61
2 Beds127
3 Beds58
4 Beds19
5+ Beds13

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Morgantown

    The vacation rental market in Morgantown features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In West Virginia

    • Baker
    • Berkeley Springs
    • Charleston
    • Elkins
    • Fayetteville
    • Gerrardstown
    • Harpers Ferry
    • Hedgesville
    • Hico
    • Hinton
    • Lost City
    • Marlinton
    • Martinsburg
    • Mathias
    • Meadow Bridge
    • Moorefield
    • Mount Lookout
    • Mount Nebo

    Related Short-Term Rental Markets

    Explore 28 vacation rental markets within West Virginia. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Morgantown

    Active STRs
    422
    Avg Daily Rate
    $161
    Occupancy Rate
    53%
    Population
    30,490
    Annual Visitors
    500,000

    Markets in West Virginia (28)

    • Baker
    • Berkeley Springs
    • Charleston
    • Elkins
    • Fayetteville
    • Gerrardstown
    • Harpers Ferry
    • Hedgesville
    • Hico
    • Hinton
    • Lost City
    • Marlinton
    • Martinsburg
    • Mathias
    • Meadow Bridge
    • Moorefield
    • Mount Lookout
    • Mount Nebo
    • Paw Paw
    • Ranson
    • Renick
    • Scarbro
    • Shepherdstown
    • Slatyfork
    • Springfield
    • Terra Alta
    • Thomas
    • White Sulphur Spring

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