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  1. Home
  2. Locations
  3. West Virginia
  4. Morgantown

Morgantown, West Virginia

Short-Term Rental Market Data & Investment Analysis

Morgantown, West Virginia Short-Term Rental Market

The Morgantown, WV area STR market averaged $203/night at 54.5% occupancy in June 2026, revenue up 3.1% year over year.

Quick Answer: Morgantown, West Virginia is an active short-term rental market. average occupancy in the West Virginia Area market area is 54%. average monthly revenue in the West Virginia Area market area is $2,874. average daily rate in the West Virginia Area market area is $203. the top operator in the West Virginia Area market area is Evolve with 179 listings. market score is 92/100 (grade A).

Avg Monthly Revenue
$2,874
↑ 3% YoY
54%
Occupancy
↑ 3.4% YoY
$203
Avg Daily Rate
↑ 1.8% YoY
54.9 days avg lead time3.7 avg length of stay

Market data reflects the West Virginia Area regional market, which includes Morgantown. Regulations, taxes, and permit details below are specific to Morgantown.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation73
Seasonality85
Investability100
Rental Demand74
Revenue Growth58

Market Overview

Morgantown, West Virginia is home to West Virginia University (25,000-plus students) in Monongalia County, with a population of 30,490. Note: this profile covers Morgantown, WV specifically, distinct from the separate Morganton, NC and Morganton, GA markets elsewhere in the StaySTRA dataset. The StaySTRA STR series for this area is tracked at a shared submarket level covering Morgantown and nearby Monongalia County communities rather than uniquely for the city itself, so the figures below describe the Morgantown, WV area STR market.

The Morgantown, WV area STR market posted an average daily rate of $203.32 and 54.47% occupancy in June 2026, with a trailing average revenue per listing of about $2,873.61. Year over year, revenue is up 3.14%, occupancy is up 3.57%, and ADR is up 0.66%, a broadly positive trend across all three metrics. Average booking lead time is 54.88 days and average length of stay is 3.67 nights. Demand is driven heavily by WVU events, including Mountaineer football at Milan Puskar Stadium and basketball at the WVU Coliseum, university-related travel from parents and prospective students, and regional sports tournaments; local lodging-tax receipts hit a record $1.86 million in 2023, up 15% year over year, and a single 2024 youth swim meet at Mylan Park drove more than $815,000 in direct spending.

Seasonal Patterns

Monthly seasonal data for Morgantown, West Virginia
MonthOccupancy
Jan46%
Feb50%
Mar41%
Apr45%
May50%
Jun54%
Jul57%
Aug52%
Sep46%
Oct51%
Nov45%
Dec47%

Month-by-month nightly rates and revenue figures for Morgantown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in West Virginia Area market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the West Virginia Area market as a whole, which includes Morgantown, so these counts are not Morgantown-only figures.

#OperatorListingsReviewsRating
1Evolve1797,885★ 4.69
2Snowshoe Brigham Collection17326★ 4.54
3Casago1523,736★ 4.65
4Blue Maple13212,560★ 4.71
5Mountaintop Condos1136,288★ 4.70

What Kind of STR Should I Buy in Morgantown?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Morgantown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb45.9%
vrbo7.6%
both46.5%

Investment Analysis

The full investment analysis for Morgantown — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Morgantown)

Typical home values, median sale prices, and the 10-year price trend for Morgantown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Morgantown — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are permitted in Morgantown but require a permit, and the city has publicly warned that many Airbnb listings may be operating illegally or outside their lease terms, with Development Services actively investigating complaints. All rental property within city limits, STR or not, must be registered under the city’s Housing Code (adopted 1979) and is subject to periodic property-maintenance inspections roughly every three years. The separate STR permit process adds safety inspections and operational standards covering parking, noise control, waste management, and a reachable emergency contact; STRs are defined as renting a dwelling unit for fewer than 30 consecutive days.

Zoning matters significantly here: STRs are restricted in single-family residential districts such as R-1, so investors should confirm a property’s zoning district with Planning and Zoning or Development Services before buying. Applications and registration run through the city’s Cityworks PLL online portal. A local 6.0% hotel/motel occupancy tax applies to short-term lodging, on top of West Virginia’s 6% state sales tax on stays under 30 days. Exact STR permit application fees and the renewal cycle were not published at the time of research; investors should confirm current costs directly with Code Enforcement. Enforcement is rated moderate, but given the city’s public warnings about non-compliant listings, confirming permit status before purchase is a meaningful diligence step here.

Market Comparison

The Morgantown, WV area’s $203.32 ADR runs below the roughly $220 national median ADR, about 8% lower, while its 54.47% occupancy sits close to the commonly cited US short-term rental median of about 55%. That combination points to a market pricing modestly below the national average while filling at a fairly typical rate, consistent with a college-town market where demand concentrates around specific event weekends rather than sustaining premium pricing year-round.

Property-manager-level data for this market is tracked at a shared regional level rather than uniquely for Morgantown, so this profile omits it.

Frequently Asked Questions About Morgantown, West Virginia

What is the average daily rate for short-term rentals in Morgantown, WV?
Morgantown short-term rentals average $203 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the short-term rental occupancy rate in Morgantown, WV?
The Morgantown, WV area STR market averaged 54.47% occupancy in June 2026, up 3.57% year over year, with revenue up 3.14%.
Are short-term rentals legal in Morgantown, West Virginia?
Yes, with a required permit, but the city has publicly warned that many Airbnb listings may be operating illegally or outside their lease terms. Zoning restricts STRs in single-family districts (R-1); confirm zoning and permit requirements with the city before operating.
What is the best time of year to operate a short-term rental in Morgantown, WV?
Occupancy in Morgantown peaks in Jul (57%) and is softest in Mar (41%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
Is this Morgantown, West Virginia or one of the Morganton markets?
This profile covers Morgantown, WV, home to West Virginia University. Morganton, NC and Morganton, GA are separate, unrelated markets elsewhere in the StaySTRA dataset; do not confuse the names.
What does a typical home cost in the Morgantown, WV short-term rental market?
Zillow’s typical home value was $289,582.44 as of June 2026, essentially matching the median sale price of $289,250.00 across 278 homes for sale.
Morgantown, West VirginiaRev $2,874ADR $203Occ 54%Score A (92)

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Table of Contents

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Quick Facts: West Virginia Area market area

Avg Daily Rate
$203
Occupancy Rate
54%
Avg Revenue/Mo
$2,874
Morgantown Population
30,490

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