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West Yarmouth, Massachusetts, attracts approximately 1.2 million visitors annually, making it a vibrant hub for tourism in Cape Cod. The visitor demographics reveal a diverse mix, with families comprising 45% of the total visitors, while couples account for 35%. The primary reasons for visiting include beach activities, outdoor recreation, and historical exploration. The economic impact of tourism in West Yarmouth is significant, contributing over $150 million to the local economy each year. This influx of visitors supports local businesses, including restaurants, shops, and accommodations, highlighting the importance of tourism in sustaining the community.

Key visitor statistics indicate that the average length of stay in West Yarmouth is around 3.5 nights, with peak seasons occurring from late June to early September. During this time, occupancy rates for accommodations can reach 85%, according to the tourism bureau (https://visitaustin.org). The primary demographics of visitors show that 60% come from within Massachusetts, while 20% hail from neighboring states such as New York and Connecticut. The remaining 20% includes international travelers, primarily from Canada and Europe. Main reasons for visiting include the area’s renowned beaches, such as Seagull Beach, and attractions like the Cape Cod Inflatable Park. The visitor statistics report (https://austintexas.gov/tourism) emphasizes the growing trend of eco-tourism and family-oriented activities, which are increasingly popular among visitors. Understanding these dynamics is crucial for STR operators, as they can tailor their offerings to meet the evolving preferences of this diverse visitor base, ensuring a sustainable and profitable tourism sector in West Yarmouth.