Madison, Indiana Short-Term Rental Market
BMarket Score 78/100
Quick Answer: Madison, Indiana is an active short-term rental market. average occupancy is 55%. average monthly revenue is $2,181. average daily rate is $157. the top operator is Evolve with 171 listings. market score is 78/100 (grade B).
Avg Monthly Revenue
$2,181
↑ 3.8% YoY
55%
Occupancy
↑ 5% YoY
$157
Avg Daily Rate
↑ 3.7% YoY
$85
RevPAR
↑ 8.8% YoY
39.5 days avg lead time4.1 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation67
Seasonality60
Investability97
Rental Demand80
Revenue Growth62
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 39% | $129 | $1,541 |
| Feb | 48% | $129 | $1,541 |
| Mar | 51% | $135 | $1,849 |
| Apr | 51% | $143 | $1,893 |
| May | 53% | $167 | $2,192 |
| Jun | 62% | $212 | $3,351 |
| Jul | 67% | $221 | $3,995 |
| Aug | 59% | $212 | $3,451 |
| Sep | 50% | $183 | $2,482 |
| Oct | 51% | $165 | $2,400 |
| Nov | 47% | $153 | $2,017 |
| Dec | 45% | $147 | $1,887 |
Top Short-Term Rental Operators in Madison
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 171 | 6,322 | ★ 4.70 |
| 2 | Beachwalk Vacation Rentals | 139 | 4,331 | ★ 4.72 |
| 3 | General Manager of Hills O' Brown Vacation Rentals | 71 | 2,216 | ★ 4.70 |
| 4 | Imperial Access Rental | 48 | 138 | ★ 4.68 |
| 5 | MTM Premier Property Management | 40 | 1,054 | ★ 4.78 |
What Kind of STR Should I Buy in Madison?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,454 |
| 2 bed | 2,186 |
| 3 bed | 1,828 |
| 4 bed | 787 |
| 5 bed | 554 |
ADR by Property Tier
| Entire Home | $165 |
| Luxury | $314 |
| Professionally Managed | $198 |
Revenue by Dwelling Type
| Apartment | $1,712 |
| Entire Place | $2,291 |
| House | $2,376 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.5% |
| vrbo | 6.4% |
| both | 40.2% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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