Indianapolis, Indiana Short-Term Rental Market
Indianapolis metro short-term rentals averaged $165 ADR, 60.2% occupancy and $2,744 monthly revenue in September 2026.
Quick Answer: Indianapolis, Indiana is an active short-term rental market. average occupancy in the Indianapolis market area is 60%. average monthly revenue in the Indianapolis market area is $2,744. average daily rate in the Indianapolis market area is $165. the top operator in the Indianapolis market area is Casual Nomad with 156 listings. market score is 82/100 (grade B).
Market data reflects the wider Indianapolis market, which covers 9 areas. Regulations, taxes, and permit details below are specific to Indianapolis.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Indianapolis metro STR market. Indianapolis, Westfield and Noblesville, Indiana, report the same performance series. Every performance figure below therefore describes the metro market rather than one town alone. Regulation details apply to the city of Indianapolis.
In September 2026 the Indianapolis metro STR market posted an average daily rate of $165, occupancy of 60.2% and average monthly revenue of $2,744. Compared with September 2025, occupancy is up 14.3%, ADR is up 6.4% and revenue is up 18.5%. Growth is coming from both more booked nights and higher rates, not from price alone.
Entire-place stays carry an ADR of $180, about $15 above the all-listings average. Average monthly revenue is $2,982 for entire places, $2,785 for houses and $2,603 for apartments. Over the nine months of 2026 reported so far, the market averages 58.1% occupancy, a $181 ADR and $2,923 in monthly revenue. The 2025 full year averaged 55.2% occupancy, a $170 ADR and $2,639 in monthly revenue. Summing the twelve seasonal months gives annualized revenue of $25,989.
Demand has a broad base. Indianapolis has a population of 891,484 and drew a record 30.5 million visitors in 2024, who spent roughly $6.4 billion. The city is a leisure, sports and convention destination. The Indianapolis Motor Speedway hosts the Indy 500, which draws more than 300,000 people on race day, and the downtown convention district, Newfields, White River State Park and the Children’s Museum of Indianapolis add demand outside race weekends.
Listing-type and bedroom counts are tracked at a shared regional level rather than uniquely for Indianapolis, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 47% |
| Feb | 52% |
| Mar | 55% |
| Apr | 56% |
| May | 60% |
| Jun | 61% |
| Jul | 65% |
| Aug | 55% |
| Sep | 55% |
| Oct | 57% |
| Nov | 54% |
| Dec | 51% |
Month-by-month nightly rates and revenue figures for Indianapolis are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Indianapolis market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Indianapolis market as a whole, which includes Indianapolis, so these counts are not Indianapolis-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Casual Nomad | 156 | 3,959 | ★ 4.32 |
| 2 | Evolve | 115 | 3,064 | ★ 4.35 |
| 3 | Home Base | 101 | 3,883 | ★ 4.61 |
| 4 | Landing, Inc. | 97 | 178 | ★ 3.83 |
| 5 | Deane – Fake Listings | 92 | 12 | ★ 4.70 |
What Kind of STR Should I Buy in Indianapolis?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Indianapolis are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 55.1% |
| vrbo | 5.2% |
| both | 39.7% |
Home Value Trends (Indianapolis)
Typical home values, median sale prices, and the 10-year price trend for Indianapolis are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Indianapolis — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Indianapolis, but a permit is required. Since January 1, 2025, every STR unit, meaning a rental of less than 30 consecutive days, must hold a Short-Term Rental Permit from the Department of Business and Neighborhood Services (DBNS) through its Citizen Access Portal. The permit costs a one-time $150 per unit and renews annually, with a $0 renewal fee. Applications need proof of ownership, a detailed floor plan and local contact information. Each unit needs its own permit, and permits are non-transferable when the property is sold.
There is no published cap on nights per year, and neither owner-occupancy nor primary residence is required. Indiana HB 1035 protects STR use of an owner’s primary residence, but the city may require a special exception, special use or zoning variance for a rental that is not the owner’s primary residence. Residential zones are more restrictive, and new permits may be prohibited in some of them, while commercial zones are more lenient. Confirm zoning eligibility before buying a non-owner-occupied property.
Hosts collect Indiana’s 7% state sales tax plus Marion County’s 10% innkeeper’s tax, 17% combined, on stays of 29 nights or fewer, including cleaning and guest fees. Enforcement is rated moderate and is complaint-driven, covering noise, trash, parking and prohibited large gatherings. The city can revoke a permit after three ordinance violations. These rules describe the city of Indianapolis. Westfield and Noblesville set their own local rules, so check them separately.
Market Comparison
The Indianapolis metro STR market posted 60.2% occupancy and a $165 ADR in September 2026, which together produce $2,744 in average monthly revenue. The entire-place ADR is $180 and the professionally managed ADR is $176, close to the all-listings rate, and only the luxury tier, at $281, stands well above it. Revenue is therefore built on occupancy more than on rate, and the July peak of 64.5% occupancy shows the ceiling of the seasonal pattern.
The year over year changes are strong, with occupancy up 14.3%, ADR up 6.4% and revenue up 18.5%. Entry costs are modest, with a typical home value of $233,826.
The top property managers are tracked at a shared regional level rather than uniquely for Indianapolis, so this profile omits them.
Frequently Asked Questions About Indianapolis, Indiana
What is the average Airbnb occupancy in the Indianapolis metro?
What is the average daily rate for a short-term rental in Indianapolis?
How much revenue does a short-term rental earn in the Indianapolis metro?
Do I need a permit for a short-term rental in Indianapolis?
What taxes apply to short-term rentals in Indianapolis?
What is the best time of year for Indianapolis short-term rentals?
Analyze Indianapolis Rentals
Use our free calculator to estimate Airbnb revenue for any property in Indianapolis.
Free Indianapolis STR Calculator →
