Bloomington, Indiana Short-Term Rental Market
Bloomington STR earned $375 ADR, 45.9% occupancy and $4,425 monthly revenue in September 2026.
Quick Answer: Bloomington, Indiana is an active short-term rental market. average occupancy is 46%. average monthly revenue is $4,425. average daily rate is $375. the top operator in Bloomington is General Manager of Hills O' Brown Vacation Rentals with 53 listings. market score is 53/100 (grade D).
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Bloomington short-term rentals posted an average daily rate of $375, occupancy of 45.9%, and average monthly revenue of $4,425 in September 2026. Indiana University anchors demand in the city. Monroe County drew about 2.2 million unique visitors and 9.6 million total visits in 2024, with roughly $64.8 million in direct visitor spending and an average trip length of about 4.4 days. Football and basketball weekends, the Little 500 cycling race, and graduation and parents weekends drive peak lodging demand, and tourism supports roughly 4,700 jobs in the county. Year over year, occupancy is up 9.3%, ADR is up 3.2%, and revenue is up 45.2%.
The Bloomington area STR market tracks 1,337 listings. Entire places make up 1,165 of them (87.1%) and private rooms make up 172. By channel, 812 listings are on Airbnb only, 47 are on Vrbo only, and 478 are on both. By bedroom count, one-bedroom units lead with 439 listings, followed by 367 two-bedroom, 339 three-bedroom, 134 four-bedroom, and 52 five-bedroom listings.
Average revenue varies by property type. Houses earned $4,909 per month and entire places earned $4,825, while apartments earned $3,353. The entire-home ADR was $405.
The longer trend is a cooler market than the 2021 peak, when annual occupancy averaged 61.0%. Occupancy fell to 44.2% in 2025, and 2026 year to date sits at 44.7% with a $237 ADR. Market scores show regulation at 70.9, seasonality at 77.1, investability at 74.9, rental demand at 60.1 and revenue growth at 44.3, for a total score of 53.0.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 49% |
| Mar | 48% |
| Apr | 51% |
| May | 46% |
| Jun | 56% |
| Jul | 62% |
| Aug | 61% |
| Sep | 52% |
| Oct | 53% |
| Nov | 45% |
| Dec | 43% |
Month-by-month nightly rates and revenue figures for Bloomington are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Bloomington
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | General Manager of Hills O' Brown Vacation Rentals | 53 | 1,355 | ★ 4.52 |
| 2 | Meyer Investing | 26 | 1,121 | ★ 4.80 |
| 3 | Moondance Vacation Rentals | 18 | 2,914 | ★ 4.70 |
| 4 | Evolve | 14 | 405 | ★ 4.56 |
| 5 | Brown County Vacation Rentals | 6 | 504 | ★ 4.96 |
What Kind of STR Should I Buy in Bloomington?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Bloomington are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 60.7% |
| vrbo | 3.5% |
| both | 35.8% |
Home Value Trends (Bloomington)
Typical home values, median sale prices, and the 10-year price trend for Bloomington are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Bloomington — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Bloomington allows short-term rentals citywide, but every operator must hold a residential rental occupancy permit issued by the Housing and Neighborhood Development (HAND) department under Title 16 of the Bloomington Municipal Code. Initial fees scale by bedroom count, from about $105 for a studio or one-bedroom up to roughly $190 for a four-bedroom. Permits run 3 to 5 years depending on inspection results. Re-inspection visits cost $77 each, and a 25 percent discount applies when no violations are found at the first inspection. Inspectors check smoke and carbon monoxide detectors, egress, handrails, and structural condition. The permit, listing legal bedroom count and maximum occupancy, must be displayed inside each unit.
Hosts must register with the Indiana Department of Revenue and collect a combined 12% tax on stays under 30 days, made up of 7% state sales tax and 5% Monroe County innkeeper’s tax. Neither owner occupancy nor primary residence is required.
Indiana HB 1035 (2018) protects primary-residence rentals from local bans. Non-primary-residence rentals may face special exception or variance requirements under Title 20, the zoning ordinance. Occupancy in single-household residential zones is generally limited to one household or up to three unrelated adults.
Enforcement is rated moderate. Operating an unregistered rental can bring fines of up to $100 per day, and a 2021 update set penalties of $2,500 for a first short-term-rental violation and $5,000 for repeat violations. A 2016 proposal for stricter rules was tabled after host pushback.
Market Comparison
The rate-driven picture shows in the September 2026 figures: a $375 ADR with 45.9% occupancy. The luxury tier at $695 and the entire-home ADR of $405 sit well above the all-listings ADR, and the professionally managed ADR of $344 sits just below it. In January, the weakest month, the seasonal ADR is $151, the lowest of the year.
Operator concentration is moderate. The largest operator is Hills O’ Brown Vacation Rentals with 53 listings, followed by Meyer Investing with 26, Moondance Vacation Rentals with 18, Evolve with 14, and Brown County Vacation Rentals with 6. Ratings among these operators range from 4.5 to 4.96. Moondance has the most reviews at 2,914. Independent hosts still hold most of the 1,337 tracked listings.
Frequently Asked Questions About Bloomington, Indiana
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