STR Revenue Benchmarks by Market Type 2026: What Ski, Beach, Urban, and Rural Markets Actually Earn
StaySTRA data reveals how mountain, coastal, urban, and rural STR markets compare on ADR, occupancy, and annual revenue. Park City…
Senior Data Analyst & Research Editor
I started my career as a government statistician, spending years buried in housing and tourism datasets before moving into private-sector market research. That work taught me something important: behind every spreadsheet is a human story waiting to be told clearly. Eventually I found my way to the short-term rental industry, and it turned out to be the perfect intersection of everything I care about, data, housing, communities, and the way they all connect. As Research Editor here, I dig into rental market trends, regulatory impacts, and the real numbers behind the headlines. If a city says its new ordinance improved housing availability, I'm the one checking that claim against actual inventory data. I believe good analysis should feel accessible, not intimidating, so I try to write the way I'd explain something to a smart friend over coffee. I'm based in Santa Fe, where my desk is covered in Pueblo pottery and there's always a fresh mug of black coffee within reach.
StaySTRA data reveals how mountain, coastal, urban, and rural STR markets compare on ADR, occupancy, and annual revenue. Park City…
National STR data shows 5-bedroom properties earn $75,000 to $130,000+ annually while studios earn $18,000 to $28,000. But bigger is…
Mountain STR markets command higher nightly rates but at 2.3x the entry price. StaySTRA data across 15 markets reveals coastal…
Jackson Hole leads the nation with 45.5% of summer nights already reserved. Here are the top 10 STR markets by…
StaySTRA data shows 1,430 active STRs in Bend, Oregon with a $294 LTM ADR and 55.6% occupancy. Summer dominates revenue,…
Sun Valley STR operators average $45,000 annually at a $274 ADR and 46% occupancy. With a 4.04% gross yield, dual-season…
StaySTRA data shows Mammoth Lakes STRs averaging $584 ADR with 49% occupancy across 2,632 listings. Ski season drives 40-45% of…
StaySTRA data shows Vails LTM ADR at $563 with 47.1% occupancy across 3,377 active listings. Ski season (Dec-Mar) delivers 62%…
Aspen STR market data for 2026 including ADR, occupancy, revenue, permit caps, tax rates, and how this ultra-luxury mountain market…
StaySTRA data shows 3,747 active STR listings in Steamboat Springs with a $392 ADR and 54.6% occupancy. The ski season…
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