Baton Rouge, Louisiana Short-Term Rental Market
Baton Rouge STRs averaged $140/night at 50.7% occupancy in April 2026 across 1,549 active listings.
Quick Answer: Baton Rouge, Louisiana is an active short-term rental market. average occupancy is 51%. average monthly revenue is $2,132. average daily rate is $140. the top operator is Evolve with 42 listings. market score is 66/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Baton Rouge supports an active short-term rental market with approximately 1,549 listings as of the latest snapshot. In April 2026, the market posted a $140 average daily rate and 50.7% occupancy, generating $70.96 in revenue per available room. The 2025 annual average occupancy was 54.4% with an ADR of $154, producing average monthly revenue of $2,391 per listing.
Year-over-year comparisons through April 2026 reflect a notable pullback: occupancy fell 12.4%, ADR declined 6.7%, and average monthly revenue dropped 20.7% compared to April 2025. This follows several years of strong post-pandemic performance, with 2021 being the peak year at 65.9% occupancy and $2,281 average monthly revenue.
The listing mix skews heavily toward entire-place rentals, which account for 1,427 of 1,549 tracked listings (92.1%). Private rooms make up 119 listings (7.7%), with only 3 shared rooms. By bedroom count, 1-bedroom units lead at 526 listings, followed by 3-bedroom (418) and 2-bedroom (404) units. Four-bedroom listings number 156 and 5-bedroom units account for 42. Airbnb is the dominant channel with 919 listings, 578 properties are cross-listed on both Airbnb and VRBO, and 52 listings appear on VRBO only. The market’s overall score is 66 out of 100, with particularly strong marks for investability (82.6) and rental demand (78.3).
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 50% | $108 | $1,569 |
| Feb | 60% | $115 | $1,731 |
| Mar | 60% | $126 | $2,134 |
| Apr | 58% | $123 | $1,972 |
| May | 58% | $126 | $1,957 |
| Jun | 59% | $122 | $1,987 |
| Jul | 63% | $123 | $2,142 |
| Aug | 58% | $118 | $1,926 |
| Sep | 57% | $133 | $1,926 |
| Oct | 52% | $146 | $2,049 |
| Nov | 50% | $148 | $2,018 |
| Dec | 48% | $125 | $1,863 |
Top Short-Term Rental Operators in Baton Rouge
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 42 | 1,362 | ★ 4.56 |
| 2 | Mausan Real Estate | 25 | 1,300 | ★ 4.85 |
| 3 | Paragon Capital Holdings | 17 | 1,020 | ★ 4.56 |
| 4 | Vesta Management | 14 | 430 | ★ 4.76 |
| 5 | Mistr Property Management | 13 | 905 | ★ 4.86 |
What Kind of STR Should I Buy in Baton Rouge?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 526 |
| 2 bed | 404 |
| 3 bed | 418 |
| 4 bed | 156 |
| 5 bed | 42 |
ADR by Property Tier
| Entire Home | $144 |
| Luxury | $246 |
| Professionally Managed | $147 |
Revenue by Dwelling Type
| Apartment | $1,564 |
| Entire Place | $2,186 |
| House | $2,528 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.3% |
| vrbo | 3.4% |
| both | 37.3% |
Investment Analysis
Baton Rouge presents a relatively accessible entry point for STR investors. The typical home value stands at $231,011, with a median sale price of $244,167 and a median list price of $259,083 as of April 2026. At an average monthly revenue of $2,132 in April 2026 and an annualized figure near $25,578, gross yield works out to approximately 11.1% on the typical home value — above national averages for STR assets, though actual net returns depend on operating costs, financing, and occupancy execution.
Tier performance in April 2026 shows meaningful differentiation: the all-listings ADR is $140, entire-home listings average $144, professionally managed listings average $147, and the luxury tier reaches $246. Revenue by listing type shows houses averaging $2,528 per month, entire-place listings $2,186, and apartments $1,564.
The housing market shows 1,698 active for-sale listings with a sale-to-list ratio of 0.942 and a median of 32 days to pending, indicating a buyer-friendly environment with negotiating room. The investability market score is 82.6 out of 100. The revenue growth score of 43.5 reflects the recent YoY declines; investors should treat 2025 full-year figures ($154 ADR, 54.4% occupancy, $2,391/month) as a more stable baseline than the April 2026 snapshot.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, Baton Rouge STR guests booked an average of 22.5 days in advance and stayed an average of 4.3 nights. The 22-day lead time is relatively short, suggesting guests plan Baton Rouge trips on a near-term basis rather than months ahead. This has practical pricing implications: operators should not hold rates artificially high expecting early bookings, but can use dynamic pricing tools to capture last-minute demand at or above market rate.
The 4.3-night average length of stay falls between a typical weekend trip (2-3 nights) and a mid-week work stay (5-7 nights), indicating a mix of leisure and extended-stay guests. Longer stays reduce turnover costs and cleaning cycles, which can improve net margins. Operators targeting 5-night minimum stays may find strong traction given this baseline. LSU football weekends and major convention dates represent shorter-stay demand spikes where minimum-night requirements should be relaxed to capture premium weekend rates.
Short-Term Rental Regulations
Baton Rouge regulates STRs under an ordinance that took effect August 2023. All operators of non-owner-occupied STRs must obtain a Short-Term Rental Permit from the Permits and Inspections Division at a one-time $100 fee. The permit remains valid as long as the property continues STR operations without a gap exceeding one year.
Key requirements for non-owner-occupied whole-home rentals include: $1,000,000 commercial general liability insurance naming the city as additional insured, one off-street parking space per rented bedroom, and a floor plan submission. Occupancy is capped at two guests per bedroom plus two additional guests.
Owner-occupied operators who hold a Homestead Exemption and remain on the property during guest stays are exempt from the full permit but must still register for lodging taxes. STRs are defined as rentals of fewer than 30 consecutive days. There is no annual maximum nights cap.
Tax obligations include the 6% East Baton Rouge Parish hotel/motel occupancy tax, plus Louisiana state sales tax of 4.45% and additional local taxes, bringing the combined effective rate to approximately 15.9%. Airbnb and VRBO collect and remit taxes on behalf of hosts. Enforcement uses a three-strikes rule: three adjudicated violations in a calendar year trigger a one-year operating ban. Private HOA covenants may impose stricter limits regardless of city rules. The regulation market score is 56.7 out of 100, reflecting a moderate regulatory environment.
Market Comparison
Baton Rouge’s April 2026 occupancy of 50.7% sits below the US STR median of approximately 55%, while its $140 ADR is well below the national median of approximately $220. The market’s lower price point reflects Baton Rouge’s status as a regional business and university city rather than a primary leisure destination.
The RevPAR of $70.96 confirms the relative affordability of the market but also points to the upside in rate optimization, particularly during LSU football season and fall events when ADR historically reaches $146-$148.
Among active property managers, Evolve leads with 42 listings and 1,362 reviews averaging 4.56 stars. Mausan Real Estate ranks second with 25 listings and 1,300 reviews at a notably higher 4.85 rating. Paragon Capital Holdings manages 17 listings with a 4.56 rating. Vesta Management (14 listings, 4.76 rating) and Mistr Property Management (13 listings, 4.86 rating) round out the top five. No single manager commands a dominant share; the top 5 operators control roughly 7.2% of all listings, indicating a fragmented, owner-operated market where individual operators can compete effectively.
Frequently Asked Questions About Baton Rouge, Louisiana
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