Floyd, Virginia Short-Term Rental Market
Floyd, VA STRs averaged $209/night at 48.1% occupancy in April 2026, with an investability score of 88.6 out of 100 for this Blue Ridge music destination.
Quick Answer: Floyd, Virginia is an active short-term rental market. average occupancy is 54%. average monthly revenue is $4,228. average daily rate is $285. the top operator is Vacasa with 312 listings. market score is 68/100 (grade C).
Market data reflects the Virginia Area regional market, which includes Floyd. Regulations, taxes, and permit details below are specific to Floyd.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Floyd, Virginia is a small town (population 465) on the Blue Ridge Plateau in southwestern Virginia, but it draws visitors well out of proportion to its size as a hub of Appalachian old-time and bluegrass music, arts, and outdoor recreation. The Floyd Country Store’s Friday Night Jamboree draws approximately 25,000 visitors per year, and FloydFest, the five-day summer music festival, typically attracts around 15,000 attendees. Floyd County tourism generates an estimated $26 million in annual visitor spending.
The STR market data covers the broader Blue Ridge region surrounding Floyd. There are approximately 9,416 active listings tracked. In April 2026, the market posted an average daily rate of $209 and occupancy of 48.1%, generating a RevPAR of $101. Year-over-year, ADR grew 3.7% and revenue was essentially flat (+0.2%), while occupancy declined 1.4 percentage points.
The listing mix is primarily entire-place rentals at 8,481 listings, with 932 private-room and 3 shared-room listings. By bedroom count: 1-bedroom (2,856), 2-bedroom (2,053), 3-bedroom (2,265), 4-bedroom (1,260), and 5-bedroom (962). By channel, 4,462 listings are Airbnb only, 3,981 appear on both platforms, and 973 are VRBO only. The market’s investability score is 88.6 out of 100.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $152 | $1,674 |
| Feb | 45% | $151 | $1,663 |
| Mar | 49% | $166 | $2,074 |
| Apr | 50% | $186 | $2,424 |
| May | 51% | $224 | $2,892 |
| Jun | 58% | $246 | $3,720 |
| Jul | 63% | $238 | $4,053 |
| Aug | 59% | $237 | $3,818 |
| Sep | 49% | $215 | $2,811 |
| Oct | 50% | $203 | $2,835 |
| Nov | 45% | $195 | $2,401 |
| Dec | 40% | $173 | $2,106 |
Top Short-Term Rental Operators in Floyd
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 312 | 10,504 | ★ 4.56 |
| 2 | Evolve | 300 | 11,552 | ★ 4.79 |
| 3 | Casago | 93 | 1,125 | ★ 4.58 |
| 4 | Lakefront Luxury | 72 | 3,462 | ★ 4.95 |
| 5 | Blue Ridge Escapes | 57 | 1,928 | ★ 4.78 |
What Kind of STR Should I Buy in Floyd?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,856 |
| 2 bed | 2,053 |
| 3 bed | 2,265 |
| 4 bed | 1,260 |
| 5 bed | 962 |
ADR by Property Tier
| Entire Home | $302 |
| Luxury | $568 |
| Professionally Managed | $425 |
Revenue by Dwelling Type
| Apartment | $2,427 |
| Entire Place | $4,497 |
| House | $4,820 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 47.4% |
| vrbo | 10.3% |
| both | 42.3% |
Investment Analysis
Floyd-area STRs generated average monthly revenue of $2,657 in April 2026, annualizing to approximately $31,886 for a typical listing. Houses averaged $2,933/month and entire-place rentals averaged $2,804/month, while apartments averaged $1,876/month.
Housing price data was not available in the current snapshot, so a gross yield calculation cannot be provided. Investors should source current property values independently for Blue Ridge mountain properties.
By rate tier: the all-listings ADR was $209, professionally managed listings averaged $280, and luxury-tier listings averaged $423. The professionally managed premium is 34% above the all-listings average, and the luxury premium is 102% above it. These are among the larger management and luxury premiums in comparable rural Virginia markets, reflecting the premium that well-positioned, professionally marketed properties can command from festival visitors and music-heritage travelers.
The investability score of 88.6 out of 100 reflects the combination of an accessible market entry relative to revenue potential, a favorable regulatory environment, and the consistent draw of signature events that underpin demand. The revenue growth score of 68.3 indicates above-average growth trajectory.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Floyd STR guests book an average of 45 days in advance, with an average stay length of 3.8 nights. The 45-day lead time is consistent with a festival-driven market where travelers plan around signature events like FloydFest and the Friday Night Jamboree, as well as Blue Ridge Parkway foliage seasons that require advance reservation.
The 3.8-night average stay suggests that guests are coming for multi-day trips rather than quick weekends, which is characteristic of a destination where the drive from major metros (Roanoke, Charlottesville, Richmond, Charlotte) warrants an extended stay. At 3.8 nights average and 48.1% April occupancy, a typical listing would see approximately 4 distinct booking transactions per month in shoulder season and 5-6 per month in peak July. The 45-day advance window gives operators a meaningful pricing opportunity to manage rates around FloydFest and peak foliage weekends.
Short-Term Rental Regulations
Floyd County regulates short-term rentals through a registration and tax framework rather than a restrictive zoning or special-use permit regime. Operators must register with the Floyd County Commissioner of the Revenue before offering any short-term rental. The initial registration fee is $50 (waived if an acceptable existing license or registration is provided). Failure to register carries a $500 penalty per occurrence.
All STR operators must collect and remit a 5% transient occupancy (lodging) tax, due by the 20th of the month following each rental month. A return is required even in months with zero revenue. If platforms such as Airbnb or VRBO remit the tax on behalf of the host, operators must notify the county office but remain responsible for the 5% tax on any direct bookings not covered by the platform.
No annual night cap, owner-occupancy requirement, or primary-residence requirement was found in available county sources. The county does not appear to have a restrictive special-use permitting requirement for STRs at the county level. Operators should verify any Town of Floyd-specific zoning or business-license rules directly with local officials, as town-level specifics were not fully documented in available sources.
Three-fifths of the 5% transient occupancy tax is directed to the county tourism authority. Enforcement is described as moderate.
Market Comparison
Floyd’s April 2026 ADR of $209 is near the US STR median of approximately $220, with strong individual months (June $241, July $238, August $237) exceeding it. Occupancy at 48.1% in April is below the national mid-spring median of roughly 55%, reflecting Floyd’s rural positioning and the pre-peak timing. Peak summer months reach 63.1%, above the national average.
The market’s regulation score of 69.8 indicates a moderately permissive regulatory environment. The total market score of 67.8 and revenue growth score of 68.3 are solid for a rural Appalachian market.
The professional management landscape is closely contested between two national operators. Vacasa leads narrowly with 312 listings and a 4.56 average rating across 10,504 reviews. Evolve is a close second with 300 listings and a higher 4.79 rating across 11,552 reviews. Casago holds 93 listings with a 4.58 rating. Lakefront Luxury operates 72 listings with the highest quality rating among the top five at 4.95 across 3,462 reviews. Blue Ridge Escapes rounds out the top five with 57 listings and a 4.78 rating. Vacasa and Evolve together account for approximately 6.5% of the 9,416-listing market (612 listings combined), indicating a relatively fragmented market where independent operators and smaller local managers hold the majority of listings.
Frequently Asked Questions About Floyd, Virginia
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