Rochester, Minnesota Short-Term Rental Market
BMarket Score 71/100
Quick Answer: Rochester, Minnesota is an active short-term rental market. average occupancy is 44%. average monthly revenue is $2,119. average daily rate is $184. the top operator is Evolve with 337 listings. market score is 71/100 (grade B).
Avg Monthly Revenue
$2,119
↓ 3.3% YoY
44%
Occupancy
↑ 2.7% YoY
$184
Avg Daily Rate
↓ 6.3% YoY
$81
RevPAR
↓ 3.8% YoY
43.2 days avg lead time4 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation58
Seasonality58
Investability89
Rental Demand70
Revenue Growth81
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 40% | $180 | $2,076 |
| Feb | 45% | $181 | $2,063 |
| Mar | 46% | $171 | $2,213 |
| Apr | 47% | $158 | $1,915 |
| May | 55% | $190 | $2,257 |
| Jun | 66% | $247 | $3,902 |
| Jul | 71% | $255 | $4,769 |
| Aug | 66% | $251 | $4,457 |
| Sep | 50% | $214 | $2,966 |
| Oct | 50% | $196 | $2,740 |
| Nov | 41% | $164 | $1,983 |
| Dec | 47% | $180 | $2,161 |
Top Short-Term Rental Operators in Rochester
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 337 | 13,110 | ★ 4.77 |
| 2 | Cascade Vacation Rentals | 182 | 3,861 | ★ 4.76 |
| 3 | Heirloom | 112 | 7,458 | ★ 4.82 |
| 4 | Sota Lake Home Rentals | 61 | 1,310 | ★ 4.50 |
| 5 | Woods To Water Vacation Homes | 48 | 939 | ★ 4.95 |
What Kind of STR Should I Buy in Rochester?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,551 |
| 2 bed | 3,013 |
| 3 bed | 2,537 |
| 4 bed | 1,420 |
| 5 bed | 876 |
ADR by Property Tier
| Entire Home | $196 |
| Luxury | $376 |
| Professionally Managed | $222 |
Revenue by Dwelling Type
| Apartment | $1,923 |
| Entire Place | $2,228 |
| House | $2,221 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.1% |
| vrbo | 14.3% |
| both | 45.7% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
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Analyze My Property →Home Value Trends (Rochester)
Typical Home Value
$344,633
Median Sale Price
$314,800
Days to Pending
13
Analyze Rochester Rentals
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