Maple Lake, Minnesota Short-Term Rental Market
Maple Lake, MN's lake-country STR market posted $184 ADR and 43.9% occupancy in April 2026 (spring off-season); July peaks at 71.5% occupancy and $4,769 average monthly revenue across 10,408 listings.
Quick Answer: Maple Lake, Minnesota is an active short-term rental market. average occupancy in the Minnesota Area market area is 63%. average monthly revenue in the Minnesota Area market area is $4,729. average daily rate in the Minnesota Area market area is $302. the top operator in the Minnesota Area market area is Evolve with 337 listings. market score is 71/100 (grade B).
Market data reflects the Minnesota Area regional market, which includes Maple Lake. Regulations, taxes, and permit details below are specific to Maple Lake.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The short-term rental market tracked for Maple Lake, Minnesota (Wright County, north-central Minnesota lake country) spans 10,408 active listings across the region’s network of lakes and cabin destinations. April 2026 reflects the spring off-season: average daily rate was $184 and occupancy was 43.9%, generating average monthly revenue of $2,119 per listing. RevPAR was $81. Summer performance is substantially stronger, with July reaching $4,769 in average monthly revenue.
The listing mix heavily favors entire-place rentals: 9,675 listings (93%) are whole-home or whole-unit properties, 727 are private rooms, and 6 are shared rooms. By bedroom count, 2-bedroom units lead at 3,013 listings, followed by 1-bedroom (2,551), 3-bedroom (2,537), 4-bedroom (1,420), and 5-bedroom and above (876).
Channels are well-distributed: 4,169 listings are on Airbnb only, 1,486 on VRBO only, and 4,753 are active on both platforms.
Year-over-year as of April 2026, occupancy rose 2.7% and ADR rose 6.2%, but monthly revenue declined 3.3%, suggesting changes in listing mix or availability patterns. The 2025 annual average tells a clearer picture: 50.0% occupancy, $241 ADR, and $3,335 average monthly revenue, up from $3,071 in 2024 (+8.6%).
Maple Lake is a small community of about 2,042 residents centered around Upper Maple Lake (739 acres). The broader market serves the Twin Cities cabin-country demand pool: boating, fishing, and swimming in summer, and ice fishing and snowmobiling in winter. The composite market score of 71.3 out of 100 reflects strong investability (88.6) and revenue growth (80.6), offset by moderate seasonality (58.4) and rental demand (69.6) scores.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 40% | $180 | $2,076 |
| Feb | 45% | $181 | $2,063 |
| Mar | 46% | $171 | $2,212 |
| Apr | 47% | $158 | $1,915 |
| May | 54% | $195 | $2,323 |
| Jun | 66% | $253 | $3,994 |
| Jul | 71% | $255 | $4,769 |
| Aug | 66% | $251 | $4,457 |
| Sep | 50% | $214 | $2,966 |
| Oct | 50% | $196 | $2,740 |
| Nov | 41% | $164 | $1,982 |
| Dec | 47% | $180 | $2,160 |
Top Short-Term Rental Operators in Minnesota Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Minnesota Area market as a whole, which includes Maple Lake, so these counts are not Maple Lake-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 337 | 13,110 | ★ 4.77 |
| 2 | Cascade Vacation Rentals | 182 | 3,861 | ★ 4.76 |
| 3 | Heirloom | 112 | 7,458 | ★ 4.82 |
| 4 | Sota Lake Home Rentals | 61 | 1,310 | ★ 4.50 |
| 5 | Woods To Water Vacation Homes | 48 | 939 | ★ 4.95 |
What Kind of STR Should I Buy in Maple Lake?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,551 |
| 2 bed | 3,013 |
| 3 bed | 2,537 |
| 4 bed | 1,420 |
| 5 bed | 876 |
ADR by Property Tier
| Entire Home | $316 |
| Luxury | $536 |
| Professionally Managed | $387 |
Revenue by Dwelling Type
| Apartment | $3,651 |
| Entire Place | $4,948 |
| House | $5,105 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.1% |
| vrbo | 14.3% |
| both | 45.7% |
Investment Analysis
Maple Lake’s lake-country market offers a strong revenue-to-price relationship. At a typical home value of $376,000 and 2025 annual average monthly revenue of $3,335, an investor projecting a full-year average generates approximately $40,020 annually, implying a gross yield of roughly 10.7% before operating expenses. The 2025 annual revenue represents an 8.6% improvement over 2024 ($3,071), driven by the ADR climb from $218 in 2024 to $241 in 2025.
ADR spreads across tiers highlight the premium potential. Luxury-tier listings averaged $376 per night in April 2026 (off-season), a 104% premium over the $184 market-wide average. Professionally managed listings averaged $222, a 21% premium. Entire-home listings averaged $196 ADR, 6% above the market average.
Revenue by property type in April 2026: entire-place listings averaged $2,228 per month, and houses $2,221 (essentially identical in the off-season). Apartments averaged $1,923. The primary revenue differentiator in this market is the seasonal swing rather than property type. Peak July revenues average $4,769 for all listings, more than double the April level.
The revenue growth score of 80.6 reflects the strong upward ADR trend. Investors willing to price aggressively during the 10 to 12 peak summer weeks and accept lower off-season returns can generate strong annual returns in this market. The typical home value of $376,000 provides a moderate entry price for a lake-country property.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Maple Lake-area guests book an average of 43 days in advance, reflecting about a 6-week planning window. For summer lake weekends, popular weeks on Upper Maple Lake and nearby lakes book out quickly. Operators should open summer availability and set peak-season rates well in advance, ideally by early spring, to capture the majority of July and August demand.
Average length of stay is 4.0 nights. At July peak occupancy (71.5%) and 4.0 nights per stay, a property fills approximately 5 to 6 bookings per month (about 22 occupied nights at 4.0 nights per booking). In April at 43.9% occupancy, a property fills approximately 3 bookings per month.
The 4-night average stay is consistent with Thursday-to-Monday lake-country getaways and occasional week-long vacation stays. Setting 2-night minimums during shoulder months and 3-to-4-night minimums during peak summer weeks balances occupancy with turnover costs. The 43-day lead time means dynamic pricing adjustments need to be set 6 weeks out, particularly for the competitive July 4th weekend and full-week summer bookings.
Short-Term Rental Regulations
No short-term rental-specific ordinance was found for Maple Lake, Minnesota. A review of the city’s zoning ordinance index found no STR permit, registration fee, owner-occupancy requirement, or night cap for properties in Maple Lake. Short-term rentals appear to operate under general residential zoning, with a possible Home Occupation provision that may apply depending on parcel classification. Operators should confirm current requirements directly with the Maple Lake City Clerk before operating, as local zoning codes may have been updated after the published index was last reviewed.
At the state level, Minnesota hosts renting to the public may be subject to Minnesota Department of Health lodging licensing. STR income is also subject to Minnesota sales tax: Maple Lake’s combined rate is 7.375% (6.875% state plus a 0.5% special/transit tax). No separate local or county lodging/occupancy tax was identified for Maple Lake specifically. Operators should register with the Minnesota Department of Revenue for sales tax collection.
Owner occupancy is not identified as a requirement. No maximum nights-per-year cap was found. Enforcement is rated minimal, consistent with the absence of a local STR ordinance.
Market Comparison
Maple Lake’s 2025 annual average occupancy of 50.0% is in line with the U.S. STR median of approximately 55%, though it sits below the median due to the pronounced off-season. The 2025 annual average ADR of $241 exceeds the national median of roughly $220, reflecting the premium that cabin-country properties command during peak summer weeks.
The composite market score of 71.3 out of 100 is above average. The standout sub-scores are investability (88.6) and revenue growth (80.6), driven by the strong 2024-to-2025 ADR appreciation (+10.6%). Seasonality (58.4) and rental demand (69.6) are moderate, consistent with a market that has concentrated peak demand and a meaningful off-season.
Among top operators, Evolve leads with 337 listings and 13,110 reviews at a 4.77 rating. Cascade Vacation Rentals operates 182 listings at a 4.76 rating with 3,861 reviews. Heirloom holds 112 listings with 7,458 reviews at a 4.82 rating. Sota Lake Home Rentals manages 61 listings at a 4.50 rating, and Woods To Water Vacation Homes rounds out the top five with 48 listings and a 4.95 rating. The five operators combined manage 740 listings, approximately 7% of the 10,408-listing market. Regional lake-cabin specialists (Cascade, Heirloom, Sota, Woods To Water) compete alongside Evolve in the top tier.
Frequently Asked Questions About Maple Lake, Minnesota
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