Oregon, Illinois Short-Term Rental Market
Oregon STRs averaged $189/night at 61.2% occupancy in June 2026 across 7,998 active listings.
Quick Answer: Oregon, Illinois is an active short-term rental market. average occupancy in the Illinois Area market area is 61%. average monthly revenue in the Illinois Area market area is $3,147. average daily rate in the Illinois Area market area is $189. the top operator in the Illinois Area market area is Evolve with 100 listings. market score is 97/100 (grade A).
Market data reflects the Illinois Area regional market, which includes Oregon. Regulations, taxes, and permit details below are specific to Oregon.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Oregon, Illinois had 7,998 active short-term rental listings as of the latest snapshot, split between Airbnb (4,573), Vrbo (476), and 2,949 properties listed on both platforms. That listing count is very large relative to Oregon’s own population of 3,570; readers should treat the figures as likely reflecting a broader Rock River valley/Ogle County submarket rather than the city of Oregon alone. The market posted a $189.28 average daily rate (ADR) and 61.19% occupancy in June 2026, generating average monthly revenue of $3,147 per listing. Occupancy dipped 0.92% year over year and ADR slipped 0.62%, while average revenue still climbed 3.51%.
Entire-place listings dominate at 7,113 (88.9% of supply), with 875 private-room listings and 10 shared-room listings. By bedroom count, 1-bedroom units lead at 2,664 listings, followed by 2-bedroom (2,480), 3-bedroom (1,717), 4-bedroom (689), and 5-bedroom (440).
Oregon is the county seat of Ogle County in northern Illinois, along the Rock River about 100 miles west of Chicago and 30 miles south of Rockford, with a population of 3,570. It is a small rural and recreational destination rather than a mass-tourism market; visitors are largely regional day-trippers and outdoor-recreation travelers drawn to hiking, camping, boating, and fishing in the Rock River valley, along with art and history enthusiasts visiting the historic Eagle’s Nest Art Colony. Peak visitation aligns with warm-weather months and community events such as the Autumn on Parade fall foliage festival.
Booking data shows a 56.47-day average lead time and a 4.02-night average length of stay. StaySTRA’s overall market score for Oregon is 96.61, with investability an exceptionally strong sub-component at 98.77 and revenue growth the relative softest at 68.94, though still well above the midpoint.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 41% | $129 | $1,594 |
| Feb | 48% | $130 | $1,585 |
| Mar | 53% | $134 | $1,922 |
| Apr | 52% | $133 | $1,870 |
| May | 54% | $148 | $2,125 |
| Jun | 60% | $169 | $2,727 |
| Jul | 63% | $172 | $3,016 |
| Aug | 59% | $164 | $2,709 |
| Sep | 53% | $153 | $2,251 |
| Oct | 54% | $156 | $2,396 |
| Nov | 50% | $144 | $2,011 |
| Dec | 46% | $148 | $1,988 |
Top Short-Term Rental Operators in Illinois Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Illinois Area market as a whole, which includes Oregon, so these counts are not Oregon-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 100 | 4,000 | ★ 4.72 |
| 2 | Harbor Inn | 83 | 976 | ★ 4.75 |
| 3 | MySuiteSpot | 67 | 4,862 | ★ 4.78 |
| 4 | Rosebud Rentals | 59 | 3,522 | ★ 4.78 |
| 5 | Southern Illinois Vacation Rentals | 54 | 5,292 | ★ 4.95 |
What Kind of STR Should I Buy in Oregon?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,664 |
| 2 bed | 2,480 |
| 3 bed | 1,717 |
| 4 bed | 689 |
| 5 bed | 440 |
ADR by Property Tier
| Entire Home | $199 |
| Luxury | $379 |
| Professionally Managed | $246 |
Revenue by Dwelling Type
| Apartment | $2,184 |
| Entire Place | $3,314 |
| House | $3,524 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 57.2% |
| vrbo | 6% |
| both | 36.9% |
Investment Analysis
Oregon’s ADR tiers span a wide range: the market-wide average of $189.28 sits below the entire-home tier at $198.91, professionally managed listings at $246.21, and the luxury tier at $379.20, a $189.92 gap and roughly 100.3% premium over the market average, effectively doubling the market rate.
On the acquisition side, the typical home value in Oregon is $224,683, with only 11 homes currently for sale, a notably thin resale inventory. Annualizing the $3,147 average monthly revenue produces roughly $37,766 in gross annual revenue per listing, a gross yield of about 16.8% against the typical home value, before accounting for mortgage, management fees, taxes, insurance, and operating costs.
Revenue by property type favors larger homes: houses average $3,524 per month, ahead of entire-place listings overall at $3,314 and well ahead of apartments at $2,184, a 61.3% spread between apartment and house revenue.
The trailing-year trend shows revenue growth (up 3.51%) despite modest declines in both occupancy (down 0.92%) and ADR (down 0.62%), consistent with a market where overall booking mix or listing growth is supporting revenue even as per-listing metrics soften slightly. StaySTRA’s investability score of 98.77 out of 100 is exceptionally high, the strongest of the six tracked market-score components by a wide margin.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Oregon guests book an average of 56.47 days in advance, giving operators roughly eight weeks of runway to adjust pricing ahead of arrival. This lead time supports dynamic pricing that raises rates as summer weeks fill in, particularly around the June-July peak season.
Average length of stay is 4.02 nights, a moderate stay consistent with weekend and multi-day outdoor recreation trips (hiking, camping, boating) rather than week-long vacations. This length of stay supports 3 to 4-night minimum-stay policies without significantly restricting bookable inventory.
Given the discretionary permit process (Planning Commission and City Council approval required), prospective operators should factor in application lead time well before their intended listing date, separate from the booking lead time guests themselves use when reserving a stay.
Short-Term Rental Regulations
Short-term rentals are legal in Oregon, but a discretionary permit process applies. Under Municipal Code 6.41, STRs are permitted in R-1 zoning only as a ‘special use,’ meaning each property must clear Planning Commission review followed by final City Council approval, a more involved process than a simple registration. Operators must submit a completed permit application and fee to the City Clerk, and licenses renew annually, with renewal due June 1 each year.
Mandatory operating standards include working carbon monoxide and smoke detectors, at least one bathroom for every four adult guests, and liability insurance of at least $500,000 per occurrence; the license must be displayed within the rental. The exact permit and application fee amount is not published online and must be confirmed directly with the City Clerk (115 North 3rd Street).
A 3% tax is paid to Ogle County to support the regional tourism fund, per StaySTRA’s area profile (last updated July 2, 2026). The published ordinance does not specify a maximum number of rental nights per year, nor does it impose a confirmed owner-occupancy or primary-residence requirement. Because approval is discretionary and specific health, safety, and insurance conditions apply, enforcement is characterized as moderate rather than minimal.
Market Comparison
Oregon’s 61.19% occupancy runs above the roughly 55% national STR median, while its $189.28 ADR sits about 14% below the national median of approximately $220. This combination, above-average occupancy with a below-average rate, suggests a market where operators compete on accessibility and volume rather than premium positioning, consistent with Oregon’s role as an affordable rural recreation destination.
The market’s top property managers include Evolve, the leader with 100 listings and 4,000 reviews (4.715 rating), followed by Harbor Inn (83 listings, 976 reviews, 4.747 rating), MySuiteSpot (67 listings, 4,862 reviews, 4.782 rating), Rosebud Rentals (59 listings, 3,522 reviews, 4.783 rating), and Southern Illinois Vacation Rentals (54 listings, 5,292 reviews, 4.945 rating, the highest-rated of the top five). Together these five operators manage 363 listings, about 4.5% of the market’s 7,998 total active listings, indicating supply here is overwhelmingly independent hosts.
Frequently Asked Questions About Oregon, Illinois
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