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  3. Illinois
  4. Rockford

Rockford, Illinois

Short-Term Rental Market Data & Investment Analysis

Rockford, Illinois Short-Term Rental Market

Rockford requires STR registration, and September 2026 Northern Illinois STR performance shows $171 ADR, 56.2% occupancy, $2,646 monthly revenue.

Quick Answer: Rockford, Illinois is an active short-term rental market. average occupancy in the Illinois Area market area is 56%. average monthly revenue in the Illinois Area market area is $2,646. average daily rate in the Illinois Area market area is $171. the top operator in the Illinois Area market area is Evolve with 100 listings. market score is 97/100 (grade A).

Avg Monthly Revenue
$2,646
↑ 4.4% YoY
56%
Occupancy
↑ 4% YoY
$171
Avg Daily Rate
↑ 4.1% YoY
56.4 days avg lead time4.2 avg length of stay

Market data reflects the Illinois Area regional market, which includes Rockford. Regulations, taxes, and permit details below are specific to Rockford.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation69
Seasonality80
Investability99
Rental Demand89
Revenue Growth69

Market Overview

Rockford requires short-term rental registration and city approval before a host can operate, and one tier of non-owner-occupied rentals is capped at about 90 nights per year. Within those rules, the numbers below describe the Northern Illinois STR market, the region that includes Rockford. Performance data is tracked at this regional level rather than uniquely for Rockford, and that framing applies to every performance figure on this page. In September 2026 the average daily rate (ADR) was $171 and occupancy was 56.2%. The average listing earned $2,646 for the month. Compared with September 2025, occupancy is up 4.0%, ADR is up 2.8%, and revenue is up 4.5%, so growth is coming from both more booked nights and higher rates. Entire-place rentals averaged an ADR of $183 in September 2026, which is $12 above the all-listings average. Bedroom, channel, and listing-type counts and top operators are tracked at a shared regional level rather than uniquely for Rockford, so this profile omits them. Rockford itself has a population of 147,486 and sits in Winnebago County. Visitor spending in the county reached a record $523.4 million in 2024, up from $515.4 million in 2023 and $483 million in 2019, supporting roughly 4,650 to 4,690 tourism jobs. Demand is driven by sports tournaments, Anderson Japanese Gardens, the Burpee Museum of Natural History, and the Hard Rock Casino Rockford, which opened on August 29, 2024. Most guests are drive-market travelers from Chicago and the wider Midwest. Annual visitor counts are not published in the tourism reports reviewed.

Seasonal Patterns

Monthly seasonal data for Rockford, Illinois
MonthOccupancy
Jan41%
Feb48%
Mar53%
Apr52%
May54%
Jun60%
Jul63%
Aug59%
Sep54%
Oct54%
Nov50%
Dec46%

Month-by-month nightly rates and revenue figures for Rockford are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Illinois Area market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Illinois Area market as a whole, which includes Rockford, so these counts are not Rockford-only figures.

#OperatorListingsReviewsRating
1Evolve1004,033★ 4.69
2Harbor Inn83979★ 4.74
3MySuiteSpot674,900★ 4.77
4Rosebud Rentals583,513★ 4.78
5Southern Illinois Vacation Rentals555,325★ 4.94

What Kind of STR Should I Buy in Rockford?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Rockford are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb57.1%
vrbo5.9%
both37%

Investment Analysis

The full investment analysis for Rockford — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Rockford)

Typical home values, median sale prices, and the 10-year price trend for Rockford are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Rockford — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Rockford permits short-term rentals, defined as stays under 30 consecutive days, but operators must register and obtain approval through the City of Rockford Rental and Short-Term Rental Registry. The rules fall under the Residential Quality Support Ordinance and the Short-Term Rental Ordinance. The framework has three types. Type 1 covers owner-occupied primary residences. Type 2 covers non-owner-occupied properties in areas zoned for detached homes, with no stated cap on rental days. Type 3 covers non-owner-occupied properties limited to roughly 90 rental nights per year. The city does not require owner occupancy or primary residence for every rental, but the tier determines the limits. Registration and an inspection are required before operating, and the process can take several weeks. Renewal is annual, and periodic inspections are expected. The permit fee is not consistently published. Secondary sources cite figures from about $25 to $500, so confirm the current fee with the City. Operating rules focus on nuisance control. They limit vehicles parked on the street and in the driveway, ban large parties, and require the owner or operator to respond to noise complaints within one hour. Enforcement severity is rated moderate. On taxes, Airbnb collects a 5% local hotel and motel tourism tax on stays of 30 nights or fewer, while Vrbo does not collect it for hosts. Since July 1, 2025, Illinois also applies its Hotel Operators’ Occupation Tax to short-term rentals at 6% of 94% of gross receipts, and operators must remit it. Rules can change, so verify with the City before purchase.

Market Comparison

The Northern Illinois STR market posted 56.2% occupancy and a $171 ADR in September 2026. Entire places averaged $183 and professionally managed listings averaged $226, while luxury listings reached $336. The typical Rockford home value is $187,245, which keeps the entry cost modest relative to monthly revenue of $2,646. Year-over-year growth also stands out, with revenue up 4.5%, occupancy up 4.0%, and ADR up 2.8%. For investors, this is a value-oriented market. It offers steady occupancy, a modest nightly rate, and an accessible purchase price rather than premium pricing power. Seasonality is the main drawback, since occupancy ranges from 40.7% in January to 63.2% in July. Top operators are tracked at a shared regional level rather than uniquely for Rockford, so this profile omits them.

Frequently Asked Questions About Rockford, Illinois

What is the average Airbnb occupancy in the Rockford area?
In September 2026 the Northern Illinois STR market, which includes Rockford, posted 56.2% occupancy, up 4.0% from a year earlier.
How much does a short-term rental earn in Rockford?
Across all listing types, Rockford short-term rentals average $2,646 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Do I need a permit to run an Airbnb in Rockford, Illinois?
Yes. Operators must register and get approval through the City of Rockford Rental and Short-Term Rental Registry, with an inspection and annual renewal. The fee is not consistently published, so confirm it with the City.
Is there a cap on short-term rental nights in Rockford?
Type 3 rentals, which are non-owner-occupied, are limited to about 90 rental nights per year. Type 1 owner-occupied homes and Type 2 non-owner-occupied homes in areas zoned for detached houses have no stated night cap.
What taxes apply to short-term rentals in Rockford?
Airbnb collects a 5% local hotel and motel tourism tax on stays of 30 nights or fewer. Since July 1, 2025, Illinois also applies a 6% tax on 94% of gross receipts, which operators must remit.
When is the best season for Rockford short-term rentals?
Occupancy in Rockford peaks in Jul (63%) and is softest in Jan (41%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
What does a home cost in Rockford for an STR investor?
The typical Rockford home value is $187,245, and the median sale price is $172,983. As of June 30, 2026, there were 362 homes for sale, and the median time to pending was 5 days.
Rockford, IllinoisRev $2,646ADR $171Occ 56%Score A (97)

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Table of Contents

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Quick Facts: Illinois Area market area

Avg Daily Rate
$171
Occupancy Rate
56%
Avg Revenue/Mo
$2,646
Rockford Population
147,486

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