Rockford, Illinois Short-Term Rental Market
AMarket Score 97/100
Quick Answer: Rockford, Illinois is an active short-term rental market. average occupancy is 54%. average monthly revenue is $2,195. average daily rate is $151. the top operator is Evolve with 100 listings. market score is 97/100 (grade A).
Avg Monthly Revenue
$2,195
↑ 5.5% YoY
54%
Occupancy
↑ 1.4% YoY
$151
Avg Daily Rate
↑ 6.8% YoY
$82
RevPAR
↑ 8.3% YoY
41.4 days avg lead time4.2 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation69
Seasonality80
Investability99
Rental Demand89
Revenue Growth69
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 41% | $129 | $1,594 |
| Feb | 48% | $130 | $1,585 |
| Mar | 53% | $134 | $1,922 |
| Apr | 52% | $133 | $1,870 |
| May | 54% | $145 | $2,070 |
| Jun | 60% | $166 | $2,675 |
| Jul | 63% | $172 | $3,015 |
| Aug | 59% | $164 | $2,708 |
| Sep | 53% | $153 | $2,251 |
| Oct | 54% | $156 | $2,395 |
| Nov | 50% | $144 | $2,010 |
| Dec | 46% | $148 | $1,988 |
Top Short-Term Rental Operators in Rockford
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 100 | 4,033 | ★ 4.69 |
| 2 | Harbor Inn | 83 | 979 | ★ 4.74 |
| 3 | MySuiteSpot | 67 | 4,900 | ★ 4.77 |
| 4 | Rosebud Rentals | 58 | 3,513 | ★ 4.78 |
| 5 | Southern Illinois Vacation Rentals | 55 | 5,325 | ★ 4.94 |
What Kind of STR Should I Buy in Rockford?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,665 |
| 2 bed | 2,478 |
| 3 bed | 1,720 |
| 4 bed | 690 |
| 5 bed | 442 |
ADR by Property Tier
| Entire Home | $161 |
| Luxury | $311 |
| Professionally Managed | $189 |
Revenue by Dwelling Type
| Apartment | $1,639 |
| Entire Place | $2,310 |
| House | $2,430 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 57.1% |
| vrbo | 5.9% |
| both | 37% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Analyze Rockford Rentals
Use our free calculator to estimate Airbnb revenue for any property in Rockford.
Free Rockford STR Calculator →
