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  4. Council Bluffs

Council Bluffs, Iowa

Short-Term Rental Market Data & Investment Analysis

Council Bluffs, Iowa Short-Term Rental Market

BMarket Score 76/100
Data updated April 2026

Council Bluffs, IA STRs averaged $137/night at 51.4% occupancy in April 2026 near Omaha.

Quick Answer: Council Bluffs, Iowa is an active short-term rental market. average occupancy is 61%. average monthly revenue is $3,283. average daily rate is $200. the top operator is Evolve with 93 listings. market score is 76/100 (grade B).

Avg Monthly Revenue
$3,283
↑ 7.1% YoY
61%
Occupancy
↑ 3.6% YoY
$200
Avg Daily Rate
↑ 3.8% YoY
67.3 days avg lead time4 avg length of stay

Market data reflects the Iowa Area regional market, which includes Council Bluffs. Regulations, taxes, and permit details below are specific to Council Bluffs.

Market Score Breakdown

Five dimensions Apivex evaluates per market.

Regulation62
Seasonality66
Investability84
Rental Demand79
Revenue Growth71

Market Overview

Council Bluffs is southwest Iowa’s largest short-term rental market, powered by three major casinos and proximity to the Omaha, Nebraska metro across the Missouri River. In April 2026, listings averaged $137.01 per night with an overall occupancy rate of 51.4% and a RevPAR of $70.38. Year-over-year performance in April was notably strong: occupancy improved 7.13 percentage points, ADR rose 2.82%, and average monthly revenue grew 8.48% compared to April 2025.

The market is dominated by entire-place rentals. Of the approximately 6,202 listings tracked, 5,621 are entire-place, 579 are private rooms, and just 2 are shared rooms. Bedroom distribution skews toward smaller properties: 1,959 one-bedroom listings, 1,706 two-bedroom, 1,427 three-bedroom, 705 four-bedroom, and 399 five-or-more-bedroom listings. Channel reach leans heavily toward Airbnb, with 3,641 Airbnb-only listings, 475 VRBO-only, and 2,086 listed on both platforms.

The market’s composite StaySTRA score is 76.23. Sub-scores highlight strengths in investability (84.39) and rental demand (78.53), driven by the casino-tourism economy and year-round visitor flow. The regulation score of 62.29 reflects Iowa’s strong state-level STR preemption framework, which limits what cities can restrict.

Seasonal Patterns

Monthly seasonal data for Council Bluffs, Iowa
MonthOccupancyADRRevenue
Jan41%$112$1,337
Feb45%$109$1,306
Mar50%$110$1,495
Apr50%$116$1,527
May54%$138$1,862
Jun61%$175$2,803
Jul64%$180$3,161
Aug57%$169$2,721
Sep50%$143$1,946
Oct50%$133$1,893
Nov48%$123$1,630
Dec46%$120$1,579

Top Short-Term Rental Operators in Council Bluffs

Ranked by total active listings. Useful for understanding the competitive landscape.

#OperatorListingsReviewsRating
1Evolve932,760★ 4.64
2Okoboji Vacation Co.59975★ 4.69
3228 Spaces361,026★ 4.76
4CR Short Stays302,429★ 4.86
5Iowa Cabin Rentals23378★ 4.20

What Kind of STR Should I Buy in Council Bluffs?

Revenue and pricing by property type, tier, and bedroom count.

Revenue by Bedroom Count

1 bed1,959
2 bed1,706
3 bed1,427
4 bed705
5 bed399

ADR by Property Tier

Entire Home$210
Luxury$384
Professionally Managed$246

Revenue by Dwelling Type

Apartment$2,604
Entire Place$3,454
House$3,734

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb58.7%
vrbo7.7%
both33.6%

Investment Analysis

Council Bluffs offers relatively low entry costs by STR market standards, though current housing price data from our Zillow feed is not yet available for this area. Investors should source local valuations independently before modeling returns.

At the April 2026 average of $1,824 per month, annualized revenue projects to approximately $21,889 per year at that pace. Houses outperform the all-listing average at $2,036.32 per month, versus $1,917.76 for entire-place listings broadly and $1,516.07 for apartments. Professionally managed listings command a meaningful premium: their April ADR of $151.28 per night is 10% above the all-listing average of $137.01. Luxury-tier properties reach $258.67 per night, 89% above the market average.

The +8.48% year-over-year revenue growth in April is the strongest YoY trend among the five markets processed in this batch. Annualized occupancy in 2025 averaged 50.95% at $154 ADR for an average monthly revenue of approximately $2,228. The casino-anchored visitor base (roughly 10 million annual visitors to Pottawattamie County) provides a demand floor that distinguishes Council Bluffs from purely seasonal recreation markets.

Revenue Trend (5 yr)

ADR & Occupancy Trends (5 yr)

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Home Value Trends (Council Bluffs)

Typical Home Value
$231,391
Median Sale Price
$213,500
Days to Pending
6

Booking Insights

In April 2026, the average booking lead time in Council Bluffs was 40.56 days, and the average length of stay was 4.39 nights. The 40-day lead window is consistent with guests planning a dedicated gaming or regional travel trip rather than spontaneous local getaways. The nearly 4.4-night average stay is above the national STR norm, suggesting guests combine a casino visit with broader Omaha-area activity over multiple nights.

For operators, a 40-day booking window means most confirmed stays are in hand roughly five to six weeks out, leaving a predictable last-minute window to fill gaps. The longer stay length reduces per-booking cleaning frequency relative to a market with two-night stays, which can meaningfully improve net operating margins for owner-operators.

Short-Term Rental Regulations

Short-term rentals are legal in Council Bluffs and are strongly protected under Iowa state law. Iowa House File 2641 (2020), codified in Iowa Code Chapter 414, prohibits cities from banning STRs, requiring STR-specific permits, or charging STR-targeted fees. Regulations must apply uniformly to comparable non-STR properties. As a result, Council Bluffs imposes no STR-specific permit, no owner-occupancy mandate, no primary-residence requirement, and no cap on annual rental nights.

Operators are subject to the city’s general rental housing inspection and registration program, which Iowa requires of cities with populations over 15,000 and applies to all residential rentals, not just STRs. Minimum dwelling standards, fire and building safety, sanitation, noise, and nuisance rules apply.

On taxes, STR stays of 31 days or less are subject to Iowa’s 5% state hotel/motel excise tax. A local Council Bluffs hotel/motel tax also applies; Iowa permits local rates up to 7%, though the exact current Council Bluffs local rate was not confirmed from primary sources during this research. Airbnb and VRBO generally collect Iowa state and local lodging taxes on hosts’ behalf. Enforcement is minimal under the state preemption framework.

Market Comparison

Council Bluffs April 2026 occupancy of 51.4% sits slightly below the approximate U.S. STR median of 55%. The all-listing ADR of $137.01 is well below the national median of roughly $220, reflecting Iowa’s lower lodging cost structure compared to coastal or mountain resort markets.

Among active operators, Evolve leads with 93 listings and 2,760 reviews at a 4.641 rating. Okoboji Vacation Co. operates 59 listings at 4.694. 228 Spaces holds 36 listings with 1,026 reviews at 4.755. CR Short Stays manages 30 listings with 2,429 reviews and a strong 4.856 rating, and Iowa Cabin Rentals operates 23 listings at 4.201. The presence of Iowa-based regional operators alongside Evolve indicates a market where local management infrastructure exists. The casino-driven visitor base of approximately 10 million annual visitors to Pottawattamie County gives Council Bluffs an unusually large demand funnel relative to its modest STR ADR.

Frequently Asked Questions About Council Bluffs, Iowa

What is the average daily rate for STRs in Council Bluffs, IA?
In April 2026, the all-listing average daily rate was $137.01. Entire-home tier listings averaged $144.16 per night, professionally managed properties averaged $151.28, and luxury-tier listings averaged $258.67 per night.
What occupancy rate should I expect for a Council Bluffs short-term rental?
Overall occupancy in April 2026 was 51.4%, up 7.13 percentage points from April 2025. The market peaks in July at 64.2% and bottoms in January at 40.8%. The 2025 annual average occupancy was approximately 50.95%.
Do I need a permit to operate a short-term rental in Council Bluffs, IA?
No STR-specific permit is required. Iowa House File 2641 (2020) prohibits cities from requiring STR-specific permits or imposing STR-targeted fees. Operators must comply with the city’s general rental housing registration program and applicable building and safety codes.
How much revenue can a Council Bluffs STR generate?
In April 2026, all-listing average monthly revenue was $1,824. Houses averaged $2,036 per month, entire-place listings $1,918, and apartments $1,516. At April’s pace, annualized revenue projects to approximately $21,889 for an average-performing listing.
What drives visitor demand in Council Bluffs?
Three major casinos (Horseshoe, Ameristar, and Harrah’s) anchor the market, drawing an estimated 10 million visitors annually to Pottawattamie County. The city also benefits from its location directly across the Missouri River from Omaha and draws outdoor recreation visitors via Lake Manawa State Park, the Loess Hills, and the Lewis and Clark Trail.
When is peak season for Council Bluffs vacation rentals?
Peak season is June and July. July averages 64.2% occupancy at $180 ADR for approximately $3,161 in average monthly revenue. The market’s year-round casino demand moderates the winter trough compared to purely seasonal markets.
Who are the leading property managers in Council Bluffs?
Evolve leads with 93 listings at a 4.641 average rating. Okoboji Vacation Co. operates 59 listings at 4.694, 228 Spaces has 36 listings at 4.755, CR Short Stays manages 30 listings with a 4.856 rating, and Iowa Cabin Rentals holds 23 listings at 4.201.
Council Bluffs, IowaRev $3,283ADR $200Occ 61%Score B (76)

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Table of Contents

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Quick Facts: Council Bluffs

Active STRs
160
Avg Daily Rate
$213
Occupancy Rate
58%
Population
62,799
Annual Visitors
250,000

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