Tacoma, Washington Short-Term Rental Market
Puget Sound region STR market in September 2026 averaged $178 ADR, 62.1% occupancy and $3,077 monthly revenue.
Quick Answer: Tacoma, Washington is an active short-term rental market. average occupancy in the Tacoma/Olympia market area is 62%. average monthly revenue in the Tacoma/Olympia market area is $3,077. average daily rate in the Tacoma/Olympia market area is $178. the top operator in the Tacoma/Olympia market area is Evolve with 103 listings. market score is 61/100 (grade C).
Market data reflects the Tacoma/Olympia regional market, which includes Tacoma. Regulations, taxes, and permit details below are specific to Tacoma.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Puget Sound region STR market, an area that includes Tacoma, Federal Way, Puyallup, Gig Harbor, Auburn, Enumclaw and Olympia. Short-term rental performance is tracked at this shared regional level rather than uniquely for Tacoma, so every performance figure below describes the region, and this profile omits bedroom, channel and listing-type counts as well as top-operator names. In September 2026 the Puget Sound region STR market posted an average daily rate of $178, occupancy of 62.1% and average monthly revenue of $3,077 per listing. Year over year, occupancy rose 2.2%, ADR rose 6.7% and revenue rose 1.3%, so rate growth is doing more of the work than demand. Entire homes earned an ADR of $201, which is $23 above the all-listings average. For context on the destination itself, Tacoma is a port city of 228,187 residents on Puget Sound, about 35 miles south of Seattle, and the tourism hub of Pierce County. Visitors come for the Museum of Glass and the Chihuly Bridge of Glass, the Tacoma Art Museum, LeMay America’s Car Museum, and the 760-acre Point Defiance Park with its Zoo and Aquarium. Tacoma also works as a gateway to Mount Rainier National Park and draws event travel through the Greater Tacoma Convention Center and downtown theater venues. Countywide, tourism generated $1.7 billion in direct visitor spending and supported about 28,000 jobs in 2024. The multi-year record shows a market that has held up after the 2021 surge. Occupancy peaked at 73.7% in 2021, settled near 62% to 63% from 2023 through 2025, and stands at 63.4% for 2026 through September, while ADR climbed from $139 in 2021 to $174 in 2026 year to date.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 61% |
| Mar | 62% |
| Apr | 62% |
| May | 67% |
| Jun | 75% |
| Jul | 77% |
| Aug | 74% |
| Sep | 66% |
| Oct | 59% |
| Nov | 58% |
| Dec | 59% |
Month-by-month nightly rates and revenue figures for Tacoma are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Tacoma/Olympia market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Tacoma/Olympia market as a whole, which includes Tacoma, so these counts are not Tacoma-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 103 | 4,812 | ★ 4.73 |
| 2 | Vacasa | 65 | 2,033 | ★ 4.63 |
| 3 | Amera Property Management | 25 | 641 | ★ 4.89 |
| 4 | Tip Top Management | 19 | 2,260 | ★ 4.87 |
| 5 | Blizzard Realty | 13 | 228 | ★ 4.75 |
What Kind of STR Should I Buy in Tacoma?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Tacoma are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 58.3% |
| vrbo | 4.2% |
| both | 37.5% |
Home Value Trends (Tacoma)
Typical home values, median sale prices, and the 10-year price trend for Tacoma are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Tacoma — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals of fewer than 30 days are legal in Tacoma and the rules are relatively accommodating. Operators need a City of Tacoma Business License from the Tax and License Office, renewed annually, at a reported cost of about $104 per unit. Renting three or more individual rooms also requires a Transient Accommodation License. Whole-dwelling and ADU short-term rentals are allowed in all Residential, Commercial, Mixed-Use and Downtown districts, with no owner-occupancy requirement and no primary-residence requirement. There is no citywide cap on nights per year. If you rent individual rooms, the owner must live on site. One or two rooms are allowed without a permit in all residential districts, while three to nine rooms require a Conditional Use Permit in the R-3, R-4L, R-4, R-5, RCX and NRX districts and are allowed by right in Commercial, Mixed-Use and Downtown districts. Occupancy limits follow the Building and Structures Code. Safety compliance is required, including working smoke and carbon monoxide detectors and posted safety signage showing exits, extinguishers and shut-offs. Hosts must register with the Washington Department of Revenue and collect and remit lodging taxes. Tacoma’s lodging-specific occupancy tax is the 7% Convention Center tax, and stays are also subject to combined sales tax of about 10.4% to 10.5%, for a combined percentage burden of roughly 17.4% to 17.5%, plus a flat $2-per-night Tourism Promotion Area charge where it applies. Enforcement is rated moderate and is largely complaint-driven. No major 2024 to 2026 ordinance overhaul was identified, but Washington HB 2559 proposes a 4% state short-term-rental tax phasing in around 2027, so verify its status before relying on current tax assumptions.
Market Comparison
The Puget Sound region STR market shows a profile built on keeping rooms filled. Occupancy was 62.1% in September 2026 and the ADR was $178, which together produced average monthly revenue of $3,077 per listing. The premium tiers show where rate upside sits: professionally managed listings at $225 and luxury listings at $312. Year-over-year growth is also positive, with ADR up 6.7%, occupancy up 2.2% and revenue up 1.3%. Seasonality is pronounced, with July occupancy at 76.9% against 54.9% in January. Investors weighing this market against others should expect a summer-weighted income stream and rate growth that comes mostly from better-positioned properties. Property-manager rollups for this market are tracked at a shared regional level rather than uniquely for Tacoma, so this profile omits them.
Frequently Asked Questions About Tacoma, Washington
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