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  4. Rochester

Rochester, Minnesota

Short-Term Rental Market Data & Investment Analysis

Rochester, Minnesota Short-Term Rental Market Overview

Population: 123,624
Annual Visitors: 1,500,000
Total STRs: 696
ADR: $146.63

Visitor Profile

Rochester, Minnesota, attracts approximately 3 million visitors annually, making it a significant player in the tourism market. The primary demographic includes a diverse mix of ages, with a notable concentration of travelers aged 35-54, who represent a substantial portion of the visitor base. The main reasons for visiting Rochester include medical tourism, particularly to the renowned Mayo Clinic, as well as leisure activities and events. The economic impact of tourism in Rochester is considerable, contributing significantly to local businesses and employment. According to the tourism bureau, the sector generates over $1 billion annually, underscoring its importance to the local economy.

In terms of visitor statistics, Rochester sees around 3 million annual visitors, with a majority coming for medical purposes, accounting for approximately 60% of total visits. Leisure travelers make up the remaining 40%, drawn by attractions, festivals, and outdoor activities. The average length of stay for visitors is about 3.5 nights, which is favorable for local accommodations. Peak seasons typically occur during the summer months and during major events, leading to increased occupancy rates in hotels, which hover around 70%. This data highlights the importance of understanding visitor demographics and behaviors for STR operators, as they can tailor their services to meet the needs of both medical and leisure travelers. For more insights, visit the Rochester Visitor website (https://rochestervisitor.com/) or the tourism office (https://www.go-minnesota.com/Rochester-Minnesota/Tourism-Information/). Engaging with local online communities, such as Reddit (https://www.reddit.com/r/rochestermn/comments/16tyvzj/must_see_things_for_visitors/), can also provide valuable visitor perspectives.

Rochester, Minnesota, attracts approximately 3 million visitors annually, making it a significant player in the tourism market. The primary demographic includes a diverse mix of ages, with a notable concentration of travelers aged 35-54, who represent a substantial portion of the visitor base. The main reasons for visiting Rochester include medical tourism, particularly to the renowned Mayo Clinic, as well as leisure activities and events. The economic impact of tourism in Rochester is considerable, contributing significantly to local businesses and employment. According to the tourism bureau, the sector generates over $1 billion annually, underscoring its importance to the local economy.

In terms of visitor statistics, Rochester sees around 3 million annual visitors, with a majority coming for medical purposes, accounting for approximately 60% of total visits. Leisure travelers make up the remaining 40%, drawn by attractions, festivals, and outdoor activities. The average length of stay for visitors is about 3.5 nights, which is favorable for local accommodations. Peak seasons typically occur during the summer months and during major events, leading to increased occupancy rates in hotels, which hover around 70%. This data highlights the importance of understanding visitor demographics and behaviors for STR operators, as they can tailor their services to meet the needs of both medical and leisure travelers. For more insights, visit the Rochester Visitor website (https://rochestervisitor.com/) or the tourism office (https://www.go-minnesota.com/Rochester-Minnesota/Tourism-Information/). Engaging with local online communities, such as Reddit (https://www.reddit.com/r/rochestermn/comments/16tyvzj/must_see_things_for_visitors/), can also provide valuable visitor perspectives.

Top Attractions

Rochester, Minnesota, is a vibrant city that offers a delightful mix of cultural, historical, and outdoor attractions, making it an ideal destination for visitors of all ages. Known primarily for the renowned Mayo Clinic, Rochester also boasts a variety of engaging experiences that showcase its rich heritage and natural beauty. From the stunning landscapes of Quarry Hill Nature Center to the fascinating exhibits at the Rochester Art Center, there is something for everyone to enjoy. Whether you’re looking to explore the great outdoors, immerse yourself in local art, or learn about the city’s history, Rochester attractions promise a memorable experience.

One of the top attractions in Rochester is the Mayo Clinic, which not only serves as a world-class medical facility but also offers guided tours that provide insight into its history and architecture. For those who appreciate nature, Quarry Hill Nature Center is a must-visit. This 329-acre park features hiking trails, a nature center, and opportunities for birdwatching, making it perfect for outdoor enthusiasts. Families will love the Minnesota Children’s Museum, where interactive exhibits engage kids in learning through play. Art lovers should not miss the Rochester Art Center, which showcases contemporary art and hosts rotating exhibitions. For more information on attractions, visit the official visitor guide at https://viatravelers.com/things-to-do-in-rochester-mn/. Additionally, the Reddit community offers insights into must-see things for visitors in Rochester, which can be found at https://www.reddit.com/r/rochestermn/comments/16tyvzj/must_see_things_for_visitors/. With such a diverse array of Rochester things to do, your visit is sure to be filled with unforgettable moments.

Rochester, Minnesota, is a vibrant city that offers a delightful mix of cultural, historical, and outdoor attractions, making it an ideal destination for visitors of all ages. Known primarily for the renowned Mayo Clinic, Rochester also boasts a variety of engaging experiences that showcase its rich heritage and natural beauty. From the stunning landscapes of Quarry Hill Nature Center to the fascinating exhibits at the Rochester Art Center, there is something for everyone to enjoy. Whether you’re looking to explore the great outdoors, immerse yourself in local art, or learn about the city’s history, Rochester attractions promise a memorable experience.

One of the top attractions in Rochester is the Mayo Clinic, which not only serves as a world-class medical facility but also offers guided tours that provide insight into its history and architecture. For those who appreciate nature, Quarry Hill Nature Center is a must-visit. This 329-acre park features hiking trails, a nature center, and opportunities for birdwatching, making it perfect for outdoor enthusiasts. Families will love the Minnesota Children’s Museum, where interactive exhibits engage kids in learning through play. Art lovers should not miss the Rochester Art Center, which showcases contemporary art and hosts rotating exhibitions. For more information on attractions, visit the official visitor guide at https://viatravelers.com/things-to-do-in-rochester-mn/. Additionally, the Reddit community offers insights into must-see things for visitors in Rochester, which can be found at https://www.reddit.com/r/rochestermn/comments/16tyvzj/must_see_things_for_visitors/. With such a diverse array of Rochester things to do, your visit is sure to be filled with unforgettable moments.

Regulations

Rochester, Minnesota, has established specific regulations for short-term rentals to ensure safety, compliance, and community integrity. Property owners looking to enter the short-term rental market must be aware of the licensing requirements, tax obligations, and zoning restrictions that govern their operations. In Rochester, a rental license is mandatory for all short-term rental properties, which can be obtained through the city’s official channels. Additionally, owners are required to collect and remit lodging taxes, which contribute to local infrastructure and services. Understanding these regulations is crucial for compliance and to avoid penalties that may arise from violations. For those interested in operating short-term rentals in Rochester, it’s essential to familiarize yourself with the local ordinances to ensure a smooth and lawful experience.

Key regulatory information for short-term rentals in Rochester includes several important requirements. First, property owners must obtain a rental license from the city, which involves submitting an application and paying a fee. The lodging tax rate in Rochester is currently set at 3%, and owners must remit this tax on a monthly basis. Zoning restrictions also apply, meaning that not all properties may qualify for short-term rental use. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Violating any of these regulations can result in penalties, including fines or revocation of the rental license. For complete regulations, visit the official Rochester Township ordinances at https://www.rochestertownshipmn.gov/resident_s_guide/ordinances.php and the Minnesota Law Library for additional resources at https://mn.gov/law-library/research-links/ordinances.jsp.

Rochester, Minnesota, has established specific regulations for short-term rentals to ensure safety, compliance, and community integrity. Property owners looking to enter the short-term rental market must be aware of the licensing requirements, tax obligations, and zoning restrictions that govern their operations. In Rochester, a rental license is mandatory for all short-term rental properties, which can be obtained through the city’s official channels. Additionally, owners are required to collect and remit lodging taxes, which contribute to local infrastructure and services. Understanding these regulations is crucial for compliance and to avoid penalties that may arise from violations. For those interested in operating short-term rentals in Rochester, it’s essential to familiarize yourself with the local ordinances to ensure a smooth and lawful experience.

Key regulatory information for short-term rentals in Rochester includes several important requirements. First, property owners must obtain a rental license from the city, which involves submitting an application and paying a fee. The lodging tax rate in Rochester is currently set at 3%, and owners must remit this tax on a monthly basis. Zoning restrictions also apply, meaning that not all properties may qualify for short-term rental use. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Violating any of these regulations can result in penalties, including fines or revocation of the rental license. For complete regulations, visit the official Rochester Township ordinances at https://www.rochestertownshipmn.gov/resident_s_guide/ordinances.php and the Minnesota Law Library for additional resources at https://mn.gov/law-library/research-links/ordinances.jsp.

Vacation Rental Market Overview for Rochester

Rochester attracts visitors with its beaches and waterfront activities and urban amenities and entertainment. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Rochester, Minnesota Market Performance Trends

LTM Avg. Daily Rate$140.00
LTM Occupancy Rate76.5%
LTM Avg. Revenue$1,908
Monthly Short-Term Rental Market Performance Data for Rochester
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$128.9790%$2,170
Aug 24$132.0080.7%$1,817
Sep 24$128.8474.3%$1,703
Oct 24$129.0075%$2,022
Nov 24$134.9173.3%$1,843
Dec 24$133.0062.1%$1,642
Jan 25$137.9056.7%$1,367
Feb 25$161.7564.3%$1,666
Mar 25$168.4864.5%$2,091
Apr 25$154.9566.7%$1,919
May 25$150.3083.9%$2,140
Jun 25$146.6392%$2,477

Short-Term Rental Market Performance Analysis for Rochester

The short-term rental market in Rochester demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Rochester, Minnesota Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Rochester
QuarterTypical Home Value (USD)
Q2 17$220,418
Q3 17$218,803
Q4 17$222,711
Q4 17$219,396
Q1 18$226,364
Q1 18$222,994
Q2 18$228,969
Q2 18$225,561
Q3 18$232,511
Q3 18$229,050
Q4 18$234,454
Q4 18$230,964
Q1 19$236,652
Q1 19$233,130
Q2 19$239,338
Q2 19$235,776
Q3 19$241,389
Q3 19$237,796
Q4 19$244,434
Q4 19$240,796
Q1 20$247,900
Q1 20$244,210
Q2 20$250,397
Q2 20$246,670
Q3 20$255,137
Q3 20$251,340
Q4 20$264,849
Q4 20$260,907
Q1 21$272,921
Q1 21$268,859
Q2 21$284,002
Q2 21$279,774
Q3 21$290,811
Q3 21$286,482
Q4 21$293,174
Q4 21$288,810
Q1 22$305,150
Q1 22$300,608
Q2 22$317,653
Q2 22$312,925
Q3 22$314,084
Q3 22$309,409
Q4 22$311,206
Q4 22$306,573
Q1 23$310,734
Q1 23$306,109
Q2 23$315,732
Q2 23$311,033
Q3 23$318,645
Q3 23$313,902
Q4 23$318,286
Q4 23$313,548
Q1 24$320,257
Q1 24$315,490
Q2 24$323,377
Q2 24$318,563
Q3 24$323,191
Q3 24$318,381
Q4 24$327,447
Q4 24$322,573
Q1 25$329,707
Q1 25$324,799
Q2 25$329,710
Q2 25$324,802
Q3 25$333,373
Q3 25$328,411
Q4 25$334,024

Market Overview

  • Typical Home Value:$327,835
  • Median Sale Price:$322,650
  • Median List Price:$349,933

Current Inventory

  • Homes For Sale:289
  • New Listings:69

Detailed Market Analysis

The average home value in Rochester, MN is $327,835, up 3.6% over the past year. Learn more about the Rochester housing market and real estate trends.

Real Estate Market Analysis for Rochester, Minnesota

The residential real estate market in Rochester, Minnesota presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: growing population trends, economic development, and lifestyle amenities These factors contribute to the overall market performance and future growth potential.

Real estate investments in Rochester, Minnesota benefit from diverse property options and stable neighborhood development. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Rochester, Minnesota Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Rochester
QuarterNumber of Listings
Q2 16113
Q3 16136
Q4 16178
Q1 17196
Q2 17281
Q3 17326
Q4 17352
Q1 18373
Q2 18383
Q3 18391
Q4 18427
Q1 19448
Q2 19512
Q3 19514
Q4 19544
Q1 20566
Q2 20583
Q3 20573
Q4 20585
Q1 21618
Q2 21595
Q3 21592
Q4 21605
Q1 22626
Q2 22616
Q3 22625
Q4 22647
Q1 23635
Q2 23639
Q3 23620
Q4 23675
Q1 24695
Q2 24717
Q3 24715
Q4 24705
Q1 25724
Q2 25696

Booking Activity

  • 1-3 Months:58.3% Booked
  • 4-6 Months:55% Booked
  • 7-9 Months:41.6% Booked
  • 10-12 Months:18.7% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Rochester

Rochester vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Rochester, Minnesota Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Rochester
Bedroom ConfigurationNumber of Properties
Studio6
1 Bed106
2 Beds144
3 Beds112
4 Beds71
5+ Beds20

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Rochester

    The vacation rental market in Rochester features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Minnesota

    • Alexandria
    • Annandale
    • Backus
    • Battle Lake
    • Baxter
    • Bemidji
    • Big Lake
    • Brainerd
    • Browerville
    • Cambridge
    • Cass Lake
    • Center City
    • Chisago City
    • Cook
    • Crosslake
    • Dassel
    • Dent
    • Detroit Lakes

    Related Short-Term Rental Markets

    Explore 63 vacation rental markets within Minnesota. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Rochester

    Active STRs
    696
    Avg Daily Rate
    $147
    Occupancy Rate
    92%
    Population
    123,624
    Annual Visitors
    1,500,000

    Markets in Minnesota (50)

    • Alexandria
    • Annandale
    • Backus
    • Battle Lake
    • Baxter
    • Bemidji
    • Big Lake
    • Brainerd
    • Browerville
    • Cambridge
    • Cass Lake
    • Center City
    • Chisago City
    • Cook
    • Crosslake
    • Dassel
    • Dent
    • Detroit Lakes
    • Duluth
    • Elk River
    • Emily
    • Erhard
    • Excelsior
    • Fairmont
    • Garrison
    • Hillman
    • Hines
    • Ironton
    • Kelliher
    • Lake City
    • Lake Park
    • Lakeville
    • Lindstrom
    • Longville
    • Lutsen
    • Maple Lake
    • Merrifield
    • Miltona
    • Minneapolis
    • Mound
    • Nevis
    • Nisswa
    • Orr
    • Ottertail
    • Pelican Rapids
    • Pequot Lakes
    • Richmond
    • Rochert
    • Saint Joseph
    • Saint Paul

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