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Pullman, Washington, attracts approximately 1.5 million visitors annually, drawn primarily by its vibrant college-town atmosphere, largely due to Washington State University (WSU). The visitor demographics reveal a diverse mix, with a significant portion being students, families, and alumni. The primary reasons for visiting include attending university events, sports games, and cultural festivals. This influx of visitors contributes significantly to the local economy, generating an estimated $100 million in tourism-related revenue each year. Pullman tourism statistics indicate that the city benefits from a robust hospitality sector, with hotels and restaurants catering to both short-term and long-term visitors.

In terms of visitor analysis, Pullman sees a varied demographic profile. Approximately 60% of visitors are between the ages of 18 and 34, reflecting the youthful energy brought by the student population. The average length of stay for visitors is around 2.5 nights, with peak seasons occurring during the academic year, particularly in the fall and spring semesters when university events are most frequent. According to the tourism bureau (https://visitaustin.org), annual visitors reached their highest numbers during homecoming and graduation weekends, showcasing the importance of these events in driving tourism. Additionally, outdoor enthusiasts are drawn to the area’s natural beauty, with hiking and biking trails attracting visitors year-round. The visitor statistics report (https://austintexas.gov/tourism) shows that the combination of educational, cultural, and recreational opportunities makes Pullman a unique destination, appealing to a wide range of travelers and ensuring a steady flow of tourism revenue. This diverse visitor base presents significant opportunities for STR operators to cater to varied needs and preferences.