Sturgis, South Dakota Short-Term Rental Market
DMarket Score 50/100
Quick Answer: Sturgis, South Dakota is an active short-term rental market. average occupancy is 47%. average monthly revenue is $1,970. average daily rate is $170. the top operator is Evolve with 72 listings. market score is 50/100 (grade D).
Avg Monthly Revenue
$1,970
↓ 6.7% YoY
47%
Occupancy
↓ 3.2% YoY
$170
Avg Daily Rate
↑ 0.6% YoY
$81
RevPAR
↓ 2.7% YoY
39.5 days avg lead time3.8 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation64
Seasonality50
Investability79
Rental Demand81
Revenue Growth48
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 38% | $152 | $1,695 |
| Feb | 47% | $158 | $1,700 |
| Mar | 56% | $160 | $2,147 |
| Apr | 47% | $162 | $1,914 |
| May | 61% | $195 | $2,477 |
| Jun | 75% | $245 | $4,671 |
| Jul | 75% | $248 | $5,046 |
| Aug | 63% | $251 | $4,357 |
| Sep | 58% | $203 | $3,246 |
| Oct | 49% | $173 | $2,377 |
| Nov | 40% | $156 | $1,783 |
| Dec | 45% | $162 | $1,867 |
Top Short-Term Rental Operators in Sturgis
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 72 | 5,007 | ★ 4.78 |
| 2 | Stay in the Black Hills | 60 | 4,548 | ★ 4.82 |
| 3 | Soujourn | 40 | 6,573 | ★ 4.67 |
| 4 | Velora Management Group | 28 | 812 | ★ 4.58 |
| 5 | Bear Property Management | 27 | 1,648 | ★ 4.86 |
What Kind of STR Should I Buy in Sturgis?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 925 |
| 2 bed | 581 |
| 3 bed | 482 |
| 4 bed | 287 |
| 5 bed | 178 |
ADR by Property Tier
| Entire Home | $176 |
| Luxury | $273 |
| Professionally Managed | $180 |
Revenue by Dwelling Type
| Apartment | $1,451 |
| Entire Place | $2,024 |
| House | $2,120 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.3% |
| vrbo | 13.6% |
| both | 44.1% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Analyze My Property →Home Value Trends (Sturgis)
Typical Home Value
$378,575
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