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  4. Madison

Madison, South Dakota

Short-Term Rental Market Data & Investment Analysis

Data updated February 2026

Madison, South Dakota Short-Term Rental Market Overview

Population: 7,294
Annual Visitors: 30,000
Total STRs: 18
ADR: $213.00

Visitor Profile

Madison, South Dakota, attracts approximately 150,000 visitors annually, making it a significant player in the regional tourism market. The primary demographic of these visitors includes families and outdoor enthusiasts, with a notable percentage being aged between 25 and 54. Many visitors come for recreational activities, including fishing, hiking, and exploring the local culture, particularly during the summer months. The economic impact of tourism in Madison is substantial, contributing millions to the local economy and supporting numerous jobs in hospitality and service sectors.

Key visitor statistics reveal that Madison’s tourism is driven by its natural beauty and community events. The average length of stay for visitors is around two to three days, with peak seasons occurring from May to September. During this time, visitors are drawn to events like the Lake County Fair and various outdoor festivals. According to the tourism bureau (https://visitsd.com), the influx of tourists during these months significantly boosts local businesses, with hospitality revenues increasing by approximately 20%.

The primary reasons for visiting Madison include its picturesque lakes, historical sites, and vibrant arts scene. The visitor demographics show a balanced mix of both leisure and business travelers, with a growing interest in eco-tourism and sustainable travel practices. Insights from STR data indicate that occupancy rates in local accommodations peak during summer weekends, highlighting the importance of strategic marketing efforts to attract visitors year-round. Overall, Madison tourism statistics reflect a robust and evolving market, making it an attractive destination for both visitors and investors alike.

For more information, visit the official tourism website at https://visitsd.com.

Madison, South Dakota, attracts approximately 150,000 visitors annually, making it a significant player in the regional tourism market. The primary demographic of these visitors includes families and outdoor enthusiasts, with a notable percentage being aged between 25 and 54. Many visitors come for recreational activities, including fishing, hiking, and exploring the local culture, particularly during the summer months. The economic impact of tourism in Madison is substantial, contributing millions to the local economy and supporting numerous jobs in hospitality and service sectors.

Key visitor statistics reveal that Madison’s tourism is driven by its natural beauty and community events. The average length of stay for visitors is around two to three days, with peak seasons occurring from May to September. During this time, visitors are drawn to events like the Lake County Fair and various outdoor festivals. According to the tourism bureau (https://visitsd.com), the influx of tourists during these months significantly boosts local businesses, with hospitality revenues increasing by approximately 20%.

The primary reasons for visiting Madison include its picturesque lakes, historical sites, and vibrant arts scene. The visitor demographics show a balanced mix of both leisure and business travelers, with a growing interest in eco-tourism and sustainable travel practices. Insights from STR data indicate that occupancy rates in local accommodations peak during summer weekends, highlighting the importance of strategic marketing efforts to attract visitors year-round. Overall, Madison tourism statistics reflect a robust and evolving market, making it an attractive destination for both visitors and investors alike.

For more information, visit the official tourism website at https://visitsd.com.

Top Attractions

Madison, South Dakota, is a charming city that offers a delightful mix of cultural, historical, and outdoor attractions, making it an ideal destination for visitors of all ages. Nestled in the heart of Lake County, Madison is known for its beautiful landscapes and vibrant community. Among its signature attractions, the Madison Central Park provides a serene escape with its lush greenery and recreational facilities, while the Dakota State University campus showcases stunning architecture and a rich academic atmosphere. Whether you’re looking to explore local history or enjoy outdoor activities, Madison has something for everyone, ensuring a memorable experience.

One of the top attractions in Madison is the Madison Central Park, a picturesque area perfect for picnics, walking, and family gatherings. This park features playgrounds, sports fields, and walking trails, making it a hub for outdoor enthusiasts. For a glimpse into local history, the Lake County Historical Society Museum offers fascinating exhibits that showcase the region’s past, including artifacts and photographs. Visitors can learn more about the area’s heritage by visiting their official website. Another must-see is the Dakota State University, which not only serves as an educational institution but also hosts various cultural events and art exhibits throughout the year. The campus is home to the Beulah Williams Library, a great resource for those interested in research or simply enjoying a quiet place to read. For more information on attractions and activities in Madison, the official visitor guide provides detailed insights into the city’s offerings. With its blend of outdoor spaces, cultural institutions, and historical sites, Madison is a hidden gem waiting to be explored.

Official website for Lake County Historical Society Museum: https://lakecountyhistoricalsociety.com Official visitor guide: https://madisonsd.com

Madison, South Dakota, is a charming city that offers a delightful mix of cultural, historical, and outdoor attractions, making it an ideal destination for visitors of all ages. Nestled in the heart of Lake County, Madison is known for its beautiful landscapes and vibrant community. Among its signature attractions, the Madison Central Park provides a serene escape with its lush greenery and recreational facilities, while the Dakota State University campus showcases stunning architecture and a rich academic atmosphere. Whether you’re looking to explore local history or enjoy outdoor activities, Madison has something for everyone, ensuring a memorable experience.

One of the top attractions in Madison is the Madison Central Park, a picturesque area perfect for picnics, walking, and family gatherings. This park features playgrounds, sports fields, and walking trails, making it a hub for outdoor enthusiasts. For a glimpse into local history, the Lake County Historical Society Museum offers fascinating exhibits that showcase the region’s past, including artifacts and photographs. Visitors can learn more about the area’s heritage by visiting their official website. Another must-see is the Dakota State University, which not only serves as an educational institution but also hosts various cultural events and art exhibits throughout the year. The campus is home to the Beulah Williams Library, a great resource for those interested in research or simply enjoying a quiet place to read. For more information on attractions and activities in Madison, the official visitor guide provides detailed insights into the city’s offerings. With its blend of outdoor spaces, cultural institutions, and historical sites, Madison is a hidden gem waiting to be explored.

Official website for Lake County Historical Society Museum: https://lakecountyhistoricalsociety.com Official visitor guide: https://madisonsd.com

Regulations

Madison, South Dakota, has established specific regulations for short-term rentals to ensure safety, compliance, and community standards. Property owners interested in renting out their homes or units on a short-term basis must navigate a series of requirements, including obtaining the necessary permits, adhering to zoning laws, and fulfilling tax obligations. The city mandates that all short-term rental operators apply for a rental license, which involves a fee and compliance with local safety standards. Additionally, property owners are responsible for collecting and remitting sales tax on rental income. Understanding these regulations is crucial for anyone looking to operate a short-term rental in Madison, as non-compliance can lead to penalties and fines.

Key regulatory information for short-term rentals in Madison includes the requirement for a rental license, which must be renewed annually. The application process involves submitting proof of insurance and ensuring the property meets safety codes. Property owners are also required to collect a 6% sales tax on rental income, with deadlines for remittance outlined by the state. Zoning restrictions may apply, particularly in residential areas, so it is essential to verify that the property is located in an area where short-term rentals are permitted. Violations of these regulations can result in fines or revocation of the rental license. For more detailed information, property owners can refer to the City of Madison’s official website (https://madisonsd.gov) and the municipal code (https://library.municode.com/sd/madison/codes/code_of_ordinances).

Madison, South Dakota, has established specific regulations for short-term rentals to ensure safety, compliance, and community standards. Property owners interested in renting out their homes or units on a short-term basis must navigate a series of requirements, including obtaining the necessary permits, adhering to zoning laws, and fulfilling tax obligations. The city mandates that all short-term rental operators apply for a rental license, which involves a fee and compliance with local safety standards. Additionally, property owners are responsible for collecting and remitting sales tax on rental income. Understanding these regulations is crucial for anyone looking to operate a short-term rental in Madison, as non-compliance can lead to penalties and fines.

Key regulatory information for short-term rentals in Madison includes the requirement for a rental license, which must be renewed annually. The application process involves submitting proof of insurance and ensuring the property meets safety codes. Property owners are also required to collect a 6% sales tax on rental income, with deadlines for remittance outlined by the state. Zoning restrictions may apply, particularly in residential areas, so it is essential to verify that the property is located in an area where short-term rentals are permitted. Violations of these regulations can result in fines or revocation of the rental license. For more detailed information, property owners can refer to the City of Madison’s official website (https://madisonsd.gov) and the municipal code (https://library.municode.com/sd/madison/codes/code_of_ordinances).

Frequently Asked Questions

What are the short-term rental regulations in Madison, South Dakota?
Madison, South Dakota, has established specific regulations for short-term rentals to ensure safety, compliance, and community standards. Property owners interested in renting out their homes or units on a short-term basis must navigate a series of requirements, including obtaining the necessary permits, adhering to zoning laws, and fulfilling tax obligations. The city mandates that all short-term rental operators apply for a rental license, which involves a fee and compliance with local safety standards. Additionally, property owners are responsible for collecting and remitting sales tax on rental income. Understanding these regulations is crucial for anyone looking to operate a short-term rental in Madison, as non-compliance can lead to penalties and fines.Key regulatory information for short-term rentals in Madison includes the requirement for a rental license, which must be renewed annually. The application process involves submitting proof of insurance and ensuring the property meets safety codes. Property owners are also required to collect a 6% sales tax on rental income, with deadlines for remittance outlined by the state. Zoning restrictions may apply, particularly in residential areas, so it is essential to verify that the property is located in an area where short-term rentals are permitted. Violations of these regulations can result in fines or revocation of the rental license. For more detailed information, property owners can refer to the City of Madison's official website (https://madisonsd.gov) and the municipal code (https://library.municode.com/sd/madison/codes/code_of_ordinances).
Do I need a permit to operate a short-term rental in Madison, South Dakota?
Short-term rental regulations vary by location. In Madison, South Dakota, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Madison, South Dakota?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Madison, South Dakota, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Madison

Madison attracts visitors with its beaches and waterfront activities and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Madison, South Dakota Market Performance Trends

LTM Avg. Daily Rate$184.00
LTM Occupancy Rate35.5%
LTM Avg. Revenue$1,667
Monthly Short-Term Rental Market Performance Data for Madison
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$205.3550%$4,320
Aug 24$185.3069.4%$2,654
Sep 24$172.8017.2%$864
Oct 24$192.2032.3%$1,170
Nov 24$179.7521.7%$1,217
Dec 24$176.0016.1%$856
Jan 25$156.6019.7%$794
Feb 25$170.2939.3%$1,199
Mar 25$187.0022.6%$1,270
Apr 25$220.0025%$1,540
May 25$196.7343.3%$2,253
Jun 25$213.0037%$1,957

Short-Term Rental Market Performance Analysis for Madison

The short-term rental market in Madison demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: strong seasonal variation with peak summer demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Madison, South Dakota Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Madison
QuarterTypical Home Value (USD)
Q2 17$131,308
Q3 17$129,618
Q4 17$129,767
Q1 18$131,435
Q2 18$134,262
Q3 18$137,576
Q4 18$140,762
Q1 19$142,044
Q2 19$143,384
Q3 19$139,451
Q4 19$141,207
Q1 20$143,626
Q2 20$147,222
Q3 20$151,171
Q4 20$162,123
Q1 21$168,145
Q2 21$179,140
Q3 21$186,876
Q4 21$188,109
Q1 22$196,021
Q2 22$207,455
Q3 22$209,205
Q4 22$213,759
Q1 23$225,795
Q2 23$233,115
Q3 23$232,531
Q4 23$229,258
Q1 24$229,579
Q2 24$236,190
Q3 24$238,371
Q4 24$241,487
Q1 25$247,780
Q2 25$255,022
Q3 25$257,184
Q4 25$256,217

Market Overview

  • Typical Home Value:$257,770
  • Median List Price:$350,000

Current Inventory

  • Homes For Sale:32
  • New Listings:5

Detailed Market Analysis

The average home value in Madison, SD is $257,771, up 5.4% over the past year. Learn more about the Madison housing market and real estate trends.

Real Estate Market Analysis for Madison, South Dakota

The residential real estate market in Madison, South Dakota presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: proximity to major employment centers, quality school districts, and developing infrastructure These factors contribute to the overall market performance and future growth potential.

Real estate investments in Madison, South Dakota benefit from growing rental market potential and investment opportunities. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Madison, South Dakota Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Madison
QuarterNumber of Listings
Q3 161
Q4 161
Q1 171
Q2 173
Q3 174
Q4 173
Q1 184
Q2 185
Q3 187
Q4 186
Q1 195
Q2 196
Q3 1911
Q4 1911
Q1 2012
Q2 2011
Q3 2011
Q4 2011
Q1 2111
Q2 2113
Q3 2112
Q4 2111
Q1 229
Q2 2214
Q3 2216
Q4 2213
Q1 239
Q2 2312
Q3 2312
Q4 2310
Q1 2410
Q2 2414
Q3 2418
Q4 2418
Q1 2517
Q2 2518

Booking Activity

  • 1-3 Months:86.7% Booked
  • 4-6 Months:50% Booked
  • 7-9 Months:11.1% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Madison

Madison vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals flexible booking policies attracting last-minute travelers. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Madison, South Dakota Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Madison
Bedroom ConfigurationNumber of Properties
1 Bed1
2 Beds4
3 Beds7
4 Beds2
5+ Beds1

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Madison

    The vacation rental market in Madison features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include a balanced mix of entire homes and private rooms. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In South Dakota

    • Alexandria
    • Big Stone City
    • Black Hawk
    • Chamberlain
    • Custer
    • Deadwood
    • Hartford
    • Hill City
    • Hot Springs
    • Lake City
    • Lead
    • Mitchell
    • Nemo
    • North Sioux City
    • Platte
    • Rapid City
    • Sioux Falls
    • Spearfish

    Related Short-Term Rental Markets

    Explore 21 vacation rental markets within South Dakota. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Madison

    Active STRs
    18
    Avg Daily Rate
    $213
    Occupancy Rate
    37%
    Population
    7,294
    Annual Visitors
    30,000

    Markets in South Dakota (21)

    • Alexandria
    • Big Stone City
    • Black Hawk
    • Chamberlain
    • Custer
    • Deadwood
    • Hartford
    • Hill City
    • Hot Springs
    • Lake City
    • Lead
    • Mitchell
    • Nemo
    • North Sioux City
    • Platte
    • Rapid City
    • Sioux Falls
    • Spearfish
    • Springfield
    • Sturgis
    • Vermillion

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