Milwaukee, Wisconsin Short-Term Rental Market Overview

Population: 594,833
Annual Visitors: 1,000,000
Total STRs: 2,347
ADR: $197.38

Visitor Profile

Milwaukee, Wisconsin, attracts approximately 10 million visitors annually, contributing significantly to the local economy. The city’s tourism market is characterized by a diverse demographic, with a notable percentage of visitors aged 25 to 44, representing about 35% of the total. Families and young professionals are primary demographics, drawn by Milwaukee’s vibrant arts scene, breweries, and cultural festivals. The main reasons for visiting include leisure, business, and events, with the economic impact estimated at over $1.5 billion annually. This influx of visitors not only supports local businesses but also enhances the hospitality sector, making Milwaukee a key player in the Midwest tourism landscape.

In terms of visitor statistics, Milwaukee sees a steady flow of tourists, with peak seasons occurring during summer months, particularly June through August, when festivals like Summerfest attract large crowds. The average length of stay for visitors is around 2.5 nights, allowing ample time to explore attractions such as the Milwaukee Art Museum and the Historic Third Ward. According to the tourism bureau (https://visitmilwaukee.org), the city has seen a 5% increase in visitors compared to the previous year, indicating a growing interest in Milwaukee tourism. Additionally, business travelers account for about 20% of annual visitors, highlighting the city’s role as a conference destination. With a mix of cultural, recreational, and business opportunities, Milwaukee’s visitor demographics reflect a broad appeal, making it a dynamic market for STR operators. The visitor statistics report (https://milwaukee.gov/tourism) further emphasizes the importance of understanding these trends for effective tourism strategies.

Top Attractions

Milwaukee, Wisconsin, is a vibrant city brimming with cultural treasures and outdoor adventures, making it a must-visit destination for travelers. Known for its rich brewing history, Milwaukee offers a variety of attractions that cater to all interests. Explore the Milwaukee Art Museum, renowned for its stunning architecture and impressive collection, or take a stroll along the scenic shores of Lake Michigan. Families will enjoy the interactive exhibits at Discovery World, while history enthusiasts can delve into the past at the Milwaukee Public Museum. With such a diverse range of experiences, Milwaukee is sure to captivate visitors of all ages.

One of the top attractions in Milwaukee is the Milwaukee Art Museum, which features over 30,000 works of art, including pieces from renowned artists such as Georgia O’Keeffe and Andy Warhol. The museum’s iconic Quadracci Pavilion, designed by Santiago Calatrava, is a masterpiece in itself, with its stunning movable wings that open and close daily. For more information, visit the Milwaukee Art Museum’s official website at https://mam.org.

Another must-see is the Milwaukee Public Museum, home to fascinating exhibits that cover everything from dinosaurs to ancient civilizations. The museum’s immersive environments and engaging displays make it a perfect destination for families. Learn more at https://mpm.edu.

For those who enjoy the outdoors, the beautiful Lakefront Park offers picturesque views of Lake Michigan and is ideal for a leisurely walk or picnic. The park features trails, gardens, and the iconic Milwaukee Pierhead Lighthouse. Discover more about the park and its amenities at https://milwaukee.gov/lakefront.

Lastly, the Harley-Davidson Museum showcases the legendary motorcycle brand’s history and culture, featuring exhibits that highlight the evolution of Harley-Davidson. Visitors can explore the museum’s extensive collection and even take a guided tour. Check out their official site at https://h-dmuseum.com for more details. Milwaukee attractions provide a rich tapestry of experiences that are sure to leave lasting memories.

Regulations

Milwaukee short-term rental regulations are designed to ensure that property owners comply with local laws while providing safe and enjoyable accommodations for guests. If you are considering renting out your property on a short-term basis, it is essential to understand the licensing requirements, tax obligations, and zoning restrictions that apply. In Milwaukee, property owners must obtain a short-term rental license from the city, which requires proof of insurance covering at least $1 million in liability. Additionally, a 7.5% room tax is applicable to all short-term rental income, which must be collected and remitted to the city. Zoning regulations restrict short-term rentals to specific residential areas, ensuring that neighborhoods maintain their character and safety. For a complete overview of these regulations, read on.

To operate a short-term rental in Milwaukee, you must first secure a license from the Department of Neighborhood Services. This includes submitting a completed application and proof of insurance. The 7.5% room tax applies to all short-term rentals, and property owners must file quarterly tax returns to the city. Zoning regulations, outlined in the Milwaukee Code of Ordinances (Chapter 295), limit short-term rentals to certain residential districts, primarily R1 and R2 zones. Safety requirements include compliance with building codes and fire safety regulations, which may involve inspections. Failure to comply with these regulations can result in penalties, including fines and potential revocation of your rental license. For more detailed information, visit the City of Milwaukee’s official page on short-term rentals (https://city.milwaukee.gov/shorttermrentals) and the Milwaukee Code of Ordinances (https://library.municode.com/wi/milwaukee/codes/code_of_ordinances).

Vacation Rental Market Overview for Milwaukee

Milwaukee attracts visitors with its cultural attractions and historic sites and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Milwaukee, Wisconsin Market Performance Trends

LTM Avg. Daily Rate$170.00
LTM Occupancy Rate54.8%
LTM Avg. Revenue$2,061

Short-Term Rental Market Performance Analysis for Milwaukee

The short-term rental market in Milwaukee demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Milwaukee, Wisconsin Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:61% Booked
  • 4-6 Months:54.6% Booked
  • 7-9 Months:42.1% Booked
  • 10-12 Months:6.3% Booked

Cancellation Policies

  • Flexible:36.9%
  • Moderate:38.5%
  • Strict:23%
  • Super Strict:23%
  • N/A:0.9%

Minimum Stay

  • 1 Day:810
  • 2 Days:718
  • 3 Days:170
  • 4-6 Days:73
  • 7-29 Days:78
  • 30+ Days:76

Short-Term Rental Regulations and Booking Patterns in Milwaukee

Milwaukee vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Milwaukee, Wisconsin Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.77 / 5
  • Cleanliness:4.77 / 5
  • Location:4.81 / 5
  • Value:4.76 / 5
  • Accuracy:4.85 / 5
  • Check-in:4.90 / 5
  • Communication:4.91 / 5

Vacation Rental Property Types in Milwaukee

The vacation rental market in Milwaukee features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

More Locations In Wisconsin

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Explore 13 vacation rental markets within Wisconsin. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

More Locations In Wisconsin

Related Short-Term Rental Markets

Explore 13 vacation rental markets within Wisconsin. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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