Madison, Wisconsin Short-Term Rental Market Overview

Population: 269,840
Annual Visitors: 750,000
Total STRs: Still gathering data
ADR: $204.31

Visitor Profile

Madison, Wisconsin attracts a diverse array of visitors, from cultural explorers and families to outdoor enthusiasts and sports fans. Cultural seekers are drawn to the city’s vibrant arts scene, including renowned museums like the Madison Museum of Contemporary Art and live performances at venues such as the Overture Center, where world-class musicals and concerts take center stage. Families and leisure travelers flock to scenic lakes, parks, and attractions like the Henry Vilas Zoo, while outdoor lovers enjoy biking along the city’s extensive trails and exploring nearby natural spaces. For those interested in history and academia, the University of Wisconsin–Madison offers engaging campus tours and cultural insights. A key destination for visitors is the Wisconsin State Capitol, an iconic landmark that embodies the city’s rich heritage and civic pride, making Madison a compelling destination for short-term renters seeking an authentic Midwest experience.

Top Attractions

Madison, Wisconsin, beckons travelers with its vibrant mix of natural beauty and dynamic attractions. The city’s stunning lakes, including Lake Mendota and Lake Monona, serve as the perfect backdrop for outdoor activities like boating, fishing, and lakeside relaxation. Visitors can explore the lively farmers’ markets, such as the Saturday Market, which is the largest producer-only market in the country, offering fresh local produce and unique crafts. Art lovers and culture enthusiasts will find joy in the city’s museums, historic landmarks, and entertainment venues like the Overture Center, which hosts a variety of performances and events throughout the year.

Regulations

Madison, Wisconsin, maintains a regulatory framework for short-term rentals that balances the interests of property owners, residents, and the community. Hosts should anticipate adherence to specific licensing, zoning, and safety requirements, with attention to residency status and tax obligations. The regulatory environment emphasizes responsible hosting practices and compliance with local ordinances to ensure sustainability and neighborhood harmony.

Key Regulatory Considerations:

Licensing and Permits: Hosts must obtain a short-term rental permit through the City of Madison’s permitting process. This includes submitting an application and paying an associated fee, which typically requires periodic renewal. The city’s Building Inspection Division or Licensing Department generally oversees this process.

Primary Residence Requirements: Madison’s rules often stipulate that the short-term rental property must be the host’s primary residence. This means the property is where the host lives most of the time. Restrictions may apply to non-owner occupied units or investment properties.

Zoning and Location: Certain zoning districts may limit or prohibit short-term rentals to protect residential neighborhoods. Prospective hosts should verify that their property is in a zone allowing such rentals.

Occupancy, Health & Safety: Safety standards include installing smoke detectors, carbon monoxide alarms, and fire extinguishers according to local codes. Occupancy limits based on unit size and type may apply to ensure guest safety.

Tax Obligations: Hosts are responsible for collecting and remitting transient occupancy taxes. Additionally, they may need to handle state sales tax and local room taxes, ensuring compliance with tax authorities.

Operational Standards & Enforcement: Advertising must accurately represent the property and comply with city guidelines. Noise ordinances, guest behavior management, and property maintenance rules apply to avoid penalties or fines for violations.

For the most current and legally binding information, property owners should consult the City of Madison’s Official Short-Term Rental Regulations. This direct source provides access to the complete regulatory framework, application procedures, and updates to ensure hosts remain compliant and well-informed.

Madison, Wisconsin Market Performance Trends

LTM Avg. Daily Rate$222.00
LTM Occupancy Rate72.2%
LTM Avg. Revenue$3,086

Madison, Wisconsin Rental Market Insights

10-Year Market Growth

Growth chart data is not available for this location.

Booking Activity

  • 1-3 Months:55.1% Booked
  • 4-6 Months:50.9% Booked
  • 7-9 Months:57% Booked
  • 10-12 Months:15.7% Booked

Cancellation Policies

  • Flexible:41%
  • Moderate:37.8%
  • Strict:19.4%
  • Super Strict:19.4%
  • N/A:0.9%

Minimum Stay

  • 1 Day:123
  • 2 Days:89
  • 3 Days:29
  • 4-6 Days:19
  • 7-29 Days:20
  • 30+ Days:120

Madison, Wisconsin Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.87 / 5
  • Cleanliness:4.88 / 5
  • Location:4.90 / 5
  • Value:4.80 / 5
  • Accuracy:4.93 / 5
  • Check-in:4.96 / 5
  • Communication:4.96 / 5

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