Omaha, Nebraska Short-Term Rental Market
Omaha short-term rentals averaged $146 ADR, 63.3% occupancy and $2,512 monthly revenue in September 2026.
Quick Answer: Omaha, Nebraska is an active short-term rental market. average occupancy in the Omaha market area is 63%. average monthly revenue in the Omaha market area is $2,512. average daily rate in the Omaha market area is $146. the top operator in the Omaha market area is WetWater Stays with 103 listings. market score is 56/100 (grade C).
Market data reflects the wider Omaha market, which covers 3 areas. Regulations, taxes, and permit details below are specific to Omaha.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Omaha, Nebraska is a city of 489,265 residents, and the Omaha area STR market posted solid results in September 2026, the most recent month of data. Across all tracked listings the average daily rate was $146 and occupancy was 63.3%, producing average monthly revenue of $2,512 per listing. Compared with September 2025, occupancy is up 11.7%, ADR is up 2.7%, and revenue is up 9.5%, so most of the growth came from more booked nights rather than higher prices. For the first nine months of 2026, occupancy has averaged 60.6%, ADR $153, and monthly revenue $2,564.
The Omaha area STR market is large for a Midwest city. Tracked inventory includes 2,189 entire place listings, 322 private rooms, and 2 shared rooms, so entire places make up about 87.1% of supply. By bedroom count, 983 listings have one bedroom, 512 have two, 496 have three, 331 have four, and 189 have five. Smaller units are the largest group, with one bedroom listings at roughly 39% of the bedroom total. On distribution, 1,479 listings are on Airbnb only, 108 are on Vrbo only, and 926 appear on both platforms.
Demand is anchored by a deep visitor economy. Omaha drew 14.7 million visitors in 2024, up 2.8% from 2023, including about 6.7 million overnight visitors. Visitors spent $1.6 billion. Henry Doorly Zoo and Aquarium, the Old Market district, Joslyn Art Museum, and the NCAA College World Series each June give the market several distinct reasons to book. Business and convention travel adds weekday demand because Omaha is a regional corporate hub.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 58% |
| Mar | 62% |
| Apr | 60% |
| May | 60% |
| Jun | 69% |
| Jul | 61% |
| Aug | 63% |
| Sep | 59% |
| Oct | 59% |
| Nov | 57% |
| Dec | 55% |
Month-by-month nightly rates and revenue figures for Omaha are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Omaha market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Omaha market as a whole, which includes Omaha, so these counts are not Omaha-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | WetWater Stays | 103 | 1,738 | ★ 4.55 |
| 2 | Sleepover INC | 43 | 470 | ★ 4.49 |
| 3 | JHD | 39 | 2,608 | ★ 4.81 |
| 4 | Jayz Stays | 38 | 2,976 | ★ 4.90 |
| 5 | CityLine Properties | 33 | 1,532 | ★ 4.60 |
What Kind of STR Should I Buy in Omaha?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Omaha are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 58.9% |
| vrbo | 4.3% |
| both | 36.8% |
Home Value Trends (Omaha)
Typical home values, median sale prices, and the 10-year price trend for Omaha are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Omaha — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Omaha allows short-term rentals, and Nebraska state law protects the practice. Statute 18-1758 bars municipalities from adopting ordinances that expressly or effectively prohibit short-term rentals. Cities may regulate for public health and safety and must apply zoning, noise, and maintenance rules to STRs the same way they apply them to comparable properties.
Hosts need a permit at both levels. First, a Nebraska hotel permit from the Department of Revenue. Second, a City of Omaha short-term rental license under Municode Chapter 43, Article XI. The city license costs about $130 and renews annually. A short-term rental is defined as a residential rental of 30 consecutive days or fewer.
Separately, Omaha’s citywide rental property registration and inspection program, a distinct 2020 ordinance, applies to rental dwellings generally, including those within the city’s 3 mile jurisdiction. It carries a $125 inspection fee, and registration stays in effect until the property is transferred.
There is no annual night cap, no owner-occupancy requirement, and no primary residence requirement. Zoning still applies: properties must be in appropriately zoned districts under Chapter 55, and special or conditional use permits may apply in some residential areas, although the city may not zone STRs out entirely.
Taxes total about 12% on stays, made up of 5.5% state sales tax, 1.5% Omaha city sales tax, a 1% state lodging tax, and up to 4% Douglas County lodging tax. Rules can change, so confirm current requirements with the city before buying.
Market Comparison
September 2026 occupancy in Omaha was 63.3% and the ADR was $146. The result is a market that relies on volume of booked nights rather than on nightly price, with the luxury tier reaching $270.
Growth also compares well. Revenue is up 9.5% year over year, with occupancy up 11.7% and ADR up 2.7%. Combined with a typical home value of $296,615 and a 7.9% gross yield, Omaha offers a lower entry price than many higher-rate destination markets, trading nightly rates for steadier demand.
Supply is fairly spread out among operators. The largest managers in the Omaha area STR market are WetWater Stays with 103 listings, Sleepover INC with 43, JHD with 39, Jayz Stays with 38, and CityLine Properties with 33. JHD and Jayz Stays carry the highest guest ratings among the five, at 4.8 and 4.9 respectively, which shows that quality operators can win in this market. The StaySTRA market scores add context: rental demand 78.3, investability 78.7, regulation 64.8, seasonality 59.6, revenue growth 51.4, and an overall 56.2.
Frequently Asked Questions About Omaha, Nebraska
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Do I need a permit to run a short-term rental in Omaha?
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How far ahead do guests book in Omaha, and how long do they stay?
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