Omaha, Nebraska Short-Term Rental Market
Omaha short-term rentals averaged $234 a night at 67.5% occupancy in June 2026 across 2,513 listings.
Quick Answer: Omaha, Nebraska is an active short-term rental market. average occupancy in the Omaha market area is 68%. average monthly revenue in the Omaha market area is $4,144. average daily rate in the Omaha market area is $234. the top operator in the Omaha market area is WetWater Stays with 103 listings. market score is 56/100 (grade C).
Market data reflects the wider Omaha market, which covers 3 areas. Regulations, taxes, and permit details below are specific to Omaha.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Omaha, Nebraska’s largest city and a regional corporate and convention hub, has 2,513 tracked short-term rental listings as of June 2026. The market averaged $233.79 a night (ADR) at 67.5% occupancy, generating an average of $4,144 in monthly revenue per listing. Occupancy is up 1.5% year over year and revenue is up 3.6%, while ADR is down 1.2%.
The listing mix is dominated by entire places: 2,189 of the 2,513 listings (87.1%) are whole units, with 322 (12.8%) private rooms and 2 shared rooms. Of the 2,511 listings with bedroom data on file, 1-bedroom units are by far the largest group at 983 (39.2%), followed by 2-bedroom units at 512 (20.4%) and 3-bedroom units at 496 (19.8%). Larger 4-bedroom and 5-bedroom properties account for 331 (13.2%) and 189 (7.5%) of the market.
Channel distribution favors Airbnb-only listing: 1,479 properties (58.9%) are on Airbnb only, 926 (36.8%) are marketed on both Airbnb and Vrbo, and 108 (4.3%) are Vrbo only.
Revenue varies by property type: apartment-style units average $2,859 a month, entire-place units average $4,545, and standalone houses average $4,893, the highest of the three.
Omaha has a population of about 489,265 and draws an estimated 14.7 million visitors a year, anchored by the Henry Doorly Zoo and Aquarium, the NCAA Men’s College World Series each June at Charles Schwab Field, the historic Old Market district, and Omaha’s role as home to several Fortune 500 companies.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 58% |
| Mar | 62% |
| Apr | 60% |
| May | 60% |
| Jun | 69% |
| Jul | 61% |
| Aug | 62% |
| Sep | 59% |
| Oct | 59% |
| Nov | 57% |
| Dec | 55% |
Month-by-month nightly rates and revenue figures for Omaha are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Omaha market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Omaha market as a whole, which includes Omaha, so these counts are not Omaha-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | WetWater Stays | 103 | 1,738 | ★ 4.55 |
| 2 | Sleepover INC | 43 | 470 | ★ 4.49 |
| 3 | JHD | 39 | 2,608 | ★ 4.81 |
| 4 | Jayz Stays | 38 | 2,976 | ★ 4.90 |
| 5 | CityLine Properties | 33 | 1,532 | ★ 4.60 |
What Kind of STR Should I Buy in Omaha?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Omaha are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 58.9% |
| vrbo | 4.3% |
| both | 36.8% |
Home Value Trends (Omaha)
Typical home values, median sale prices, and the 10-year price trend for Omaha are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Omaha — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Omaha is a relatively STR-friendly market protected by Nebraska statute 18-1758, which bars municipalities from adopting ordinances that expressly or effectively prohibit short-term rentals; cities may only regulate for public health and safety and must apply zoning, noise, and maintenance rules the same way they apply to comparable properties.
To operate legally, hosts generally need a Nebraska state hotel permit from the Department of Revenue and a City of Omaha short-term rental license under Municode Chapter 43, Article XI, which carries a fee of about $130 a year and requires annual renewal. This STR license is separate from Omaha’s broader rental-property registration and inspection program, a distinct 2020 ordinance that applies to all rental dwellings citywide and in the city’s 3-mile jurisdiction, charges a $125 inspection fee, and remains in effect until the property is transferred rather than renewing annually.
STRs are defined as residential rentals of 30 consecutive days or fewer; there is no annual night cap, no owner-occupancy requirement, and no primary-residence requirement. Total tax collected on stays runs about 12%: 5.5% state sales tax, 1.5% Omaha city sales tax, 1.0% state lodging tax, and up to 4.0% Douglas County lodging tax.
Nebraska’s statewide STR protection continues to prevent the city from banning short-term rentals outright, making Omaha one of the more investor-friendly regulatory environments covered in this project.
Market Comparison
Omaha’s 67.5% occupancy runs well above the national short-term rental median of roughly 55%, about 12.5 percentage points higher, while its $233.79 ADR is roughly 6.3% above a national median ADR of about $220. This above-average occupancy at a near-median rate reflects Omaha’s role as a steady secondary metro market driven by business, convention, and event travel rather than premium leisure pricing.
The market is led by smaller, locally-oriented operators. WetWater Stays holds the top spot with 103 listings (4.1% of the market’s 2,513 tracked listings) and 1,738 reviews at a 4.55 average rating. Sleepover INC is second with 43 listings (1.7% share) and 470 reviews at 4.49. JHD ranks third with 39 listings (1.6% share) and 2,608 reviews at 4.81. Together, the top three managers control only about 7.4% of tracked listings, indicating a highly fragmented market dominated by individual hosts and small operators rather than large national management companies.
Frequently Asked Questions About Omaha, Nebraska
What is the average Airbnb occupancy rate in Omaha, NE?
What is the average nightly rate for a vacation rental in Omaha?
Do I need a permit to run a short-term rental in Omaha?
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When is peak season for Omaha vacation rentals?
Who are the top property managers in Omaha?
What lodging tax applies to short-term rentals in Omaha?
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