Haiku, Hawaii Short-Term Rental Market
Haiku, HI STRs averaged $432/night at 60.0% occupancy in April 2026, generating $6,777 average monthly revenue.
Quick Answer: Haiku, Hawaii is an active short-term rental market. average occupancy is 64%. average monthly revenue is $7,941. average daily rate is $472. the top operator in Haiku is My Perfect Stays, LLC with 449 listings. market score is 97/100 (grade A).
Market data reflects the Maui regional market, which includes Haiku. Regulations, taxes, and permit details below are specific to Haiku.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Haiku (Haiku-Pauwela) is a rural community on Maui’s North Shore, positioned at the gateway to the Road to Hana. The area draws nature-oriented travelers, surfers, agritourism visitors, and event guests rather than the resort-beach crowd of West or South Maui. Maui as a whole attracted approximately 2.5 million visitors in 2025 as the island continued recovering from the August 2023 Lahaina wildfires.
The Haiku STR market supports approximately 12,085 active listings as of the latest snapshot, with 11,945 (99%) being entire-place units and 138 private rooms. The channel mix is heavily cross-listed: 8,071 listings appear on both Airbnb and VRBO, 2,218 list exclusively on Airbnb, and 1,796 list exclusively on VRBO. The bedroom distribution skews heavily toward smaller units: 6,804 one-bedroom listings dominate, followed by 4,144 two-bedrooms, 826 three-bedrooms, and 280 listings of four bedrooms or more.
As of April 2026, the market averaged $432.23 per night with 60.0% occupancy, producing a RevPAR of $259.34 and average monthly revenue of $6,777. Year-over-year, occupancy declined 3.9 percentage points while ADR rose 2.8%, leaving revenue essentially stable at +0.75%. The market’s overall investment score is an exceptional 97.2 out of 100, with revenue growth scoring a perfect 100 and rental demand at 97.0. The regulation score of 58.1 reflects the meaningful compliance complexity operators must navigate in Maui County.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 70% |
| Feb | 78% |
| Mar | 74% |
| Apr | 65% |
| May | 67% |
| Jun | 69% |
| Jul | 67% |
| Aug | 61% |
| Sep | 61% |
| Oct | 64% |
| Nov | 68% |
| Dec | 68% |
Month-by-month nightly rates and revenue figures for Haiku are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Haiku
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | My Perfect Stays, LLC | 449 | 20,150 | ★ 4.69 |
| 2 | CoralTree Residences | 447 | 2,645 | ★ 4.85 |
| 3 | Maui Paradise Properties | 443 | 20,438 | ★ 4.69 |
| 4 | Vacasa | 362 | 16,869 | ★ 4.50 |
| 5 | CB Island Vacations | 319 | 14,727 | ★ 4.71 |
What Kind of STR Should I Buy in Haiku?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Haiku are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 18.4% |
| vrbo | 14.9% |
| both | 66.8% |
Home Value Trends (Haiku)
Typical home values, median sale prices, and the 10-year price trend for Haiku are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Haiku — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Haiku is governed by Maui County, which operates the most restrictive short-term rental framework in Hawaii.
Whole-home STRs in residential, agricultural, and rural zones require a Short-Term Rental Home (STRH) permit under Maui County Code Chapter 19.65. Applications are submitted through the county MAPPS portal and reviewed by the Planning Department, a process that takes months. Permits are capped per Community Plan Region; the Paia-Haiku area has its own permit cap under MCC 19.65.030.R and Ordinance 4995.
Key STRH conditions include: the applicant must have owned the property for at least five years before applying; permits are non-transferable; and a designated on-island manager must be reachable by phone at all times and able to reach the property within one hour. Permit fees are set in the annual county budget ordinance rather than as a fixed rate, so no published flat fee exists.
Maui County enacted a moratorium on most new transient accommodation permits (Ordinance 5316), effectively closing the door to new STR entry for most properties. Additionally, Ordinance 5306 (Bill 9) phases out apartment-zoned vacation rentals countywide: West Maui by January 1, 2029, and the remainder of the county by January 1, 2031. Validly permitted Chapter 19.65 STRHs are not revoked by Bill 9.
Tax obligations are substantial. The combined transient accommodations tax is approximately 14% (11% state TAT effective January 1, 2026, plus 3% Maui County MCTAT), and the Hawaii general excise tax (GET) adds approximately 4.5%, bringing the total transactional tax burden to roughly 18.5% on gross rental receipts. Operating without a valid permit carries significant fine risk. Enforcement severity is classified as strict.
Market Comparison
Haiku benchmarks dramatically above national STR norms. The national median STR occupancy is approximately 55% and median ADR approximately $220. Haiku’s April 2026 metrics of 60.0% occupancy and $432.23 ADR nearly double the national ADR median. The market’s overall investment score of 97.2 out of 100 places it in the top tier nationally, with a perfect 100 for revenue growth and 97.0 for rental demand.
The regulation score of 58.1 out of 100 is the primary risk factor, reflecting the moratorium on new permits and the strict five-year ownership requirement for STRH applicants.
Professional management is well-established in Haiku. My Perfect Stays LLC leads with 449 listings, 20,150 reviews, and a 4.69 average guest rating. CoralTree Residences ranks second with 447 listings and the highest rating among the top five at 4.85. Maui Paradise Properties holds third with 443 listings and 20,438 reviews (4.69 rating). Vacasa manages 362 listings (4.50 rating) and CB Island Vacations operates 319 listings (4.71 rating). The top five operators collectively manage approximately 2,020 listings, representing roughly 16.7% of total market inventory. The significant presence of large professional operators reflects the market’s maturity and the regulatory burden that favors operators with compliance infrastructure.
Frequently Asked Questions About Haiku, Hawaii
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