Haiku, Hawaii Short-Term Rental Market
Haiku, HI STRs averaged $432/night at 60.0% occupancy in April 2026, generating $6,777 average monthly revenue.
Quick Answer: Haiku, Hawaii is an active short-term rental market. average occupancy is 64%. average monthly revenue is $7,941. average daily rate is $472. the top operator is My Perfect Stays, LLC with 449 listings. market score is 97/100 (grade A).
Market data reflects the Maui regional market, which includes Haiku. Regulations, taxes, and permit details below are specific to Haiku.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Haiku (Haiku-Pauwela) is a rural community on Maui’s North Shore, positioned at the gateway to the Road to Hana. The area draws nature-oriented travelers, surfers, agritourism visitors, and event guests rather than the resort-beach crowd of West or South Maui. Maui as a whole attracted approximately 2.5 million visitors in 2025 as the island continued recovering from the August 2023 Lahaina wildfires.
The Haiku STR market supports approximately 12,085 active listings as of the latest snapshot, with 11,945 (99%) being entire-place units and 138 private rooms. The channel mix is heavily cross-listed: 8,071 listings appear on both Airbnb and VRBO, 2,218 list exclusively on Airbnb, and 1,796 list exclusively on VRBO. The bedroom distribution skews heavily toward smaller units: 6,804 one-bedroom listings dominate, followed by 4,144 two-bedrooms, 826 three-bedrooms, and 280 listings of four bedrooms or more.
As of April 2026, the market averaged $432.23 per night with 60.0% occupancy, producing a RevPAR of $259.34 and average monthly revenue of $6,777. Year-over-year, occupancy declined 3.9 percentage points while ADR rose 2.8%, leaving revenue essentially stable at +0.75%. The market’s overall investment score is an exceptional 97.2 out of 100, with revenue growth scoring a perfect 100 and rental demand at 97.0. The regulation score of 58.1 reflects the meaningful compliance complexity operators must navigate in Maui County.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 70% | $400 | $6,431 |
| Feb | 78% | $405 | $6,529 |
| Mar | 74% | $405 | $7,173 |
| Apr | 65% | $366 | $5,924 |
| May | 67% | $351 | $5,879 |
| Jun | 69% | $384 | $6,292 |
| Jul | 67% | $360 | $6,140 |
| Aug | 61% | $355 | $5,835 |
| Sep | 61% | $318 | $4,935 |
| Oct | 64% | $321 | $4,977 |
| Nov | 68% | $344 | $5,480 |
| Dec | 68% | $400 | $6,394 |
Top Short-Term Rental Operators in Haiku
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | My Perfect Stays, LLC | 449 | 20,150 | ★ 4.69 |
| 2 | CoralTree Residences | 447 | 2,645 | ★ 4.85 |
| 3 | Maui Paradise Properties | 443 | 20,438 | ★ 4.69 |
| 4 | Vacasa | 362 | 16,869 | ★ 4.50 |
| 5 | CB Island Vacations | 319 | 14,727 | ★ 4.71 |
What Kind of STR Should I Buy in Haiku?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 6,804 |
| 2 bed | 4,144 |
| 3 bed | 826 |
| 4 bed | 155 |
| 5 bed | 125 |
ADR by Property Tier
| Entire Home | $474 |
| Luxury | $857 |
| Professionally Managed | $513 |
Revenue by Dwelling Type
| Apartment | $7,212 |
| Entire Place | $7,970 |
| House | $16,629 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 18.4% |
| vrbo | 14.9% |
| both | 66.8% |
Investment Analysis
Haiku is one of the highest-performing STR markets in the United States by revenue metrics, but entry is severely constrained by regulation. No housing snapshot data is available for this area, so purchase price and yield calculations cannot be provided.
At the market average of $6,777 per month, an operator at typical performance would generate approximately $81,329 annually. Houses in the market significantly outperform the average: listings classified as houses averaged $13,381 per month, implying annualized gross revenue of approximately $160,572. Entire-place units across all property types averaged $6,814 monthly.
ADR tiers confirm the quality premium. Standard market ADR was $432.23, while professionally managed properties averaged $463.56 and luxury-tier listings reached $891.41 per night, more than double the market average. The spread indicates that top-of-market positioning commands a substantial premium in this demand-constrained destination.
The 2025 annual average revenue of $6,991 per month and ADR of $422 reflect a market that held value well after the post-2022 normalization from the pandemic peak. The 2026 year-to-date data (four months through April) shows even stronger performance at $8,206 average monthly revenue and $473 ADR, though this reflects the winter-spring high season and will moderate through summer and fall.
Critically, Maui County has enacted a moratorium on new transient accommodation permits (Ordinance 5316). Investors cannot assume they can obtain a new Short-Term Rental Home permit for a newly purchased property. Any investment thesis in Haiku must be contingent on acquiring a property with an existing, valid, and transferable permit status verified with Maui County Planning.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Haiku guests book an average of 79.6 days in advance and stay an average of 5.49 nights. The nearly 80-day lead time is well above average for STR markets, indicating that Maui North Shore travelers are deliberate planners who commit to trips well in advance. This gives operators a substantial pricing window: rates can be held firm at full price for bookings made 2-3 months out, with discount strategies reserved for the final 30-45 days of availability.
The 5.49-night average stay is meaningfully above national norms, reflecting the destination nature of Haiku and the logistical investment travelers make to reach Maui. Longer stays reduce per-booking cleaning costs and improve net margins. Operators should consider minimum stay requirements of five to seven nights during peak winter months (January through March) to maximize revenue per booking and reduce administrative burden, while relaxing minimums to three or four nights in the softer summer and fall months to fill gaps.
Short-Term Rental Regulations
Haiku is governed by Maui County, which operates the most restrictive short-term rental framework in Hawaii.
Whole-home STRs in residential, agricultural, and rural zones require a Short-Term Rental Home (STRH) permit under Maui County Code Chapter 19.65. Applications are submitted through the county MAPPS portal and reviewed by the Planning Department, a process that takes months. Permits are capped per Community Plan Region; the Paia-Haiku area has its own permit cap under MCC 19.65.030.R and Ordinance 4995.
Key STRH conditions include: the applicant must have owned the property for at least five years before applying; permits are non-transferable; and a designated on-island manager must be reachable by phone at all times and able to reach the property within one hour. Permit fees are set in the annual county budget ordinance rather than as a fixed rate, so no published flat fee exists.
Maui County enacted a moratorium on most new transient accommodation permits (Ordinance 5316), effectively closing the door to new STR entry for most properties. Additionally, Ordinance 5306 (Bill 9) phases out apartment-zoned vacation rentals countywide: West Maui by January 1, 2029, and the remainder of the county by January 1, 2031. Validly permitted Chapter 19.65 STRHs are not revoked by Bill 9.
Tax obligations are substantial. The combined transient accommodations tax is approximately 14% (11% state TAT effective January 1, 2026, plus 3% Maui County MCTAT), and the Hawaii general excise tax (GET) adds approximately 4.5%, bringing the total transactional tax burden to roughly 18.5% on gross rental receipts. Operating without a valid permit carries significant fine risk. Enforcement severity is classified as strict.
Market Comparison
Haiku benchmarks dramatically above national STR norms. The national median STR occupancy is approximately 55% and median ADR approximately $220. Haiku’s April 2026 metrics of 60.0% occupancy and $432.23 ADR nearly double the national ADR median. The market’s overall investment score of 97.2 out of 100 places it in the top tier nationally, with a perfect 100 for revenue growth and 97.0 for rental demand.
The regulation score of 58.1 out of 100 is the primary risk factor, reflecting the moratorium on new permits and the strict five-year ownership requirement for STRH applicants.
Professional management is well-established in Haiku. My Perfect Stays LLC leads with 449 listings, 20,150 reviews, and a 4.69 average guest rating. CoralTree Residences ranks second with 447 listings and the highest rating among the top five at 4.85. Maui Paradise Properties holds third with 443 listings and 20,438 reviews (4.69 rating). Vacasa manages 362 listings (4.50 rating) and CB Island Vacations operates 319 listings (4.71 rating). The top five operators collectively manage approximately 2,020 listings, representing roughly 16.7% of total market inventory. The significant presence of large professional operators reflects the market’s maturity and the regulatory burden that favors operators with compliance infrastructure.
Frequently Asked Questions About Haiku, Hawaii
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