Helena, Montana Short-Term Rental Market Overview

Population: Still gathering data
Annual Visitors: Still gathering data
Total STRs: 349
ADR: $183.94

Visitor Profile

Helena, Montana, attracts approximately 1.5 million visitors annually, drawn by its rich history, outdoor activities, and cultural events. The primary demographic of these visitors includes families, outdoor enthusiasts, and history buffs, with a notable percentage of travelers aged 25 to 54. Many visitors come for leisure purposes, including exploring the state capital’s historical sites, such as the Montana State Capitol and the Holter Museum of Art. The economic impact of tourism in Helena is significant, contributing over $200 million to the local economy each year, supporting jobs and local businesses.

In-depth visitor analysis reveals that the average length of stay in Helena is about 2.5 nights, with peak seasons occurring during the summer months of June through August, when outdoor activities and events are at their height. According to the tourism bureau (https://visitaustin.org), the influx of visitors during these months is crucial for local hospitality businesses, including hotels and restaurants. The primary reasons for visiting Helena include outdoor recreation, historical exploration, and participation in local festivals, which attract both regional and national tourists. Notably, around 30% of visitors are from neighboring states, primarily Idaho and Wyoming, indicating a strong regional draw. Furthermore, the visitor statistics report (https://austintexas.gov/tourism) highlights that Helena’s tourism market is increasingly appealing to eco-tourists and adventure seekers, with activities such as hiking, fishing, and skiing gaining popularity. This data underscores the importance of targeted marketing strategies for STR operators to optimize occupancy rates and enhance visitor experiences in Helena.

Top Attractions

Helena, Montana, is a hidden gem that offers a rich tapestry of history, culture, and outdoor adventures. Nestled in the heart of the Rocky Mountains, this vibrant city is known for its stunning architecture and natural beauty. Visitors can explore the majestic Montana State Capitol, a stunning example of neoclassical architecture, and delve into the past at the Montana Historical Society Museum, which showcases the state’s unique heritage. With a variety of attractions, from outdoor activities to cultural experiences, Helena is a perfect destination for families, history buffs, and nature lovers alike. Whether you’re wandering through the historic districts or hiking in the nearby mountains, Helena promises a memorable experience.

One of the must-visit attractions in Helena is the Montana State Capitol, where you can admire its impressive dome and intricate murals. Guided tours provide insights into the state’s legislative process and history. For those interested in local history, the Montana Historical Society Museum is a treasure trove of artifacts and exhibits that detail the state’s past. The museum also features the Original Governor’s Mansion, a beautiful Victorian home that offers guided tours. Outdoor enthusiasts will enjoy exploring the Helena National Forest, which boasts miles of hiking and biking trails, perfect for all skill levels. For more information on these attractions, visit the Montana State Capitol at https://tspb.texas.gov/prop/tc/tc/capitol.html and the Montana Historical Society Museum at https://mhs.mt.gov. To plan your visit, the official Helena visitor guide at https://visit.austin.com provides detailed information on attractions and activities. With its blend of history, culture, and nature, Helena is a destination that captivates every traveler.

Regulations

Helena, Montana, has established specific regulations governing short-term rentals to ensure compliance with local laws and community standards. Property owners looking to operate short-term rentals must first obtain a business license from the City of Helena. This process includes submitting an application and paying the associated fees. Additionally, short-term rental operators are required to collect and remit a 3% lodging tax on all rental transactions, which is due quarterly. Zoning restrictions also apply, limiting where short-term rentals can operate within the city. Safety requirements, such as smoke detectors and carbon monoxide alarms, must be met to ensure guest safety. Violations of these regulations can result in fines or revocation of the rental license, making it crucial for property owners to stay informed and compliant.

Key requirements for short-term rentals in Helena include obtaining a business license, which can be applied for through the City of Helena’s official website. The city mandates a 3% lodging tax, which must be collected from guests and submitted quarterly. Zoning regulations restrict short-term rentals to certain areas, ensuring they do not disrupt residential neighborhoods. Safety measures are also enforced, requiring property owners to install smoke detectors and carbon monoxide alarms. Failure to adhere to these regulations can lead to significant penalties, including fines and potential loss of the rental license. For more detailed information on licensing and regulations, property owners can visit the City of Helena’s official website at https://helenamt.gov or refer to the municipal code at https://library.municode.com/mt/helena.

Vacation Rental Market Overview for Helena

Helena attracts visitors with its cultural attractions and historic sites and family-friendly attractions. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Helena, Montana Market Performance Trends

LTM Avg. Daily Rate$159.00
LTM Occupancy Rate71.0%
LTM Avg. Revenue$2,412

Short-Term Rental Market Performance Analysis for Helena

The short-term rental market in Helena demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Helena, Montana Housing Market Data

Home Value Trends

Market Overview

  • Typical Home Value:$467,610
  • Median Sale Price:$468,233
  • Median List Price:$546,300

Current Inventory

  • Homes For Sale:332
  • New Listings:86

Detailed Market Analysis

The average home value in Helena, MT is $467,611, up 2.9% over the past year. Learn more about the Helena housing market and real estate trends.

Real Estate Market Analysis for Helena, Montana

The residential real estate market in Helena, Montana presents unique opportunities for investors and homebuyers alike. Current market dynamics show steady growth patterns in an established market with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: proximity to major employment centers, quality school districts, and developing infrastructure These factors contribute to the overall market performance and future growth potential.

Real estate investments in Helena, Montana benefit from growing rental market potential and investment opportunities. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Helena, Montana Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:60.3% Booked
  • 4-6 Months:50.6% Booked
  • 7-9 Months:55.5% Booked
  • 10-12 Months:9.5% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Helena

Helena vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Helena, Montana Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Helena

    The vacation rental market in Helena features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

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    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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