Sturgeon Bay, Wisconsin Short-Term Rental Market
Quick Answer: Sturgeon Bay, Wisconsin is an active short-term rental market. average occupancy is 66%. average monthly revenue is $7,064. average daily rate is $427. the top operator is Simple Life Rentals with 109 listings. market score is 63/100 (grade C).
Market data reflects the Door County regional market, which includes Sturgeon Bay. Regulations, taxes, and permit details below are specific to Sturgeon Bay.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 27% | $228 | $1,804 |
| Feb | 35% | $227 | $1,886 |
| Mar | 39% | $219 | $2,241 |
| Apr | 36% | $230 | $2,063 |
| May | 51% | $276 | $2,844 |
| Jun | 67% | $337 | $5,381 |
| Jul | 80% | $332 | $6,696 |
| Aug | 76% | $327 | $6,455 |
| Sep | 57% | $302 | $4,638 |
| Oct | 54% | $303 | $4,516 |
| Nov | 28% | $247 | $2,251 |
| Dec | 33% | $247 | $2,170 |
Top Short-Term Rental Operators in Sturgeon Bay
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Simple Life Rentals | 109 | 4,789 | ★ 4.67 |
| 2 | Rent Door County | 62 | 1,953 | ★ 4.71 |
| 3 | Evolve | 40 | 3,287 | ★ 4.77 |
| 4 | DoCo Vacations | 38 | 6,959 | ★ 4.93 |
| 5 | Northern Door Vacations | 22 | 711 | ★ 4.90 |
What Kind of STR Should I Buy in Sturgeon Bay?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 316 |
| 2 bed | 448 |
| 3 bed | 521 |
| 4 bed | 256 |
| 5 bed | 129 |
ADR by Property Tier
| Entire Home | $435 |
| Luxury | $651 |
| Professionally Managed | $515 |
Revenue by Dwelling Type
| Apartment | $5,725 |
| Entire Place | $7,202 |
| House | $7,541 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.7% |
| vrbo | 20.6% |
| both | 50.7% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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