Missoula, Montana Short-Term Rental Market
CMarket Score 57/100
Quick Answer: Missoula, Montana is an active short-term rental market. average occupancy is 55%. average monthly revenue is $2,263. average daily rate is $160. the top operator is MountainTown VRM with 44 listings. market score is 57/100 (grade C).
Avg Monthly Revenue
$2,263
↑ 14% YoY
55%
Occupancy
↑ 7.4% YoY
$160
Avg Daily Rate
↑ 3.6% YoY
$88
RevPAR
↑ 11.3% YoY
36 days avg lead time3.6 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation58
Seasonality54
Investability64
Rental Demand82
Revenue Growth76
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 44% | $115 | $1,439 |
| Feb | 52% | $120 | $1,493 |
| Mar | 54% | $120 | $1,699 |
| Apr | 57% | $127 | $1,758 |
| May | 64% | $146 | $2,255 |
| Jun | 76% | $171 | $3,212 |
| Jul | 80% | $173 | $3,693 |
| Aug | 77% | $171 | $3,525 |
| Sep | 67% | $159 | $2,778 |
| Oct | 58% | $141 | $2,205 |
| Nov | 49% | $129 | $1,665 |
| Dec | 46% | $126 | $1,589 |
Top Short-Term Rental Operators in Missoula
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | MountainTown VRM | 44 | 3,514 | ★ 4.94 |
| 2 | Plum Property Management | 16 | 1,180 | ★ 4.86 |
| 3 | Evolve | 10 | 635 | ★ 4.84 |
| 4 | Vector Travel | 10 | 156 | ★ 4.41 |
| 5 | Stay Wild BNB | 8 | 1,761 | ★ 4.86 |
What Kind of STR Should I Buy in Missoula?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 401 |
| 2 bed | 267 |
| 3 bed | 174 |
| 4 bed | 75 |
| 5 bed | 28 |
ADR by Property Tier
| Entire Home | $166 |
| Luxury | $285 |
| Professionally Managed | $192 |
Revenue by Dwelling Type
| Apartment | $2,071 |
| Entire Place | $2,357 |
| House | $2,464 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 48.6% |
| vrbo | 7.9% |
| both | 43.4% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
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Analyze My Property →Home Value Trends (Missoula)
Typical Home Value
$570,065
Median Sale Price
$528,395
Analyze Missoula Rentals
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