Honolulu, Hawaii Short-Term Rental Market Overview

Population: 340,000
Annual Visitors: 9,600,000
Total STRs: 9,472
ADR: $228.83

Visitor Profile

Visitors to Honolulu, Hawaii, are typically diverse but share core motivations that shape their experiences. Many come seeking the iconic beaches of Waikiki, enjoying sunbathing, surfing, and vibrant nightlife that appeal to a broad range of travelers, from young adventurers to relaxation-seeking families. Cultural and historical explorers also form a significant segment, eager to experience Hawaii’s rich history through landmarks such as Pearl Harbor or the Iolani Palace, immersing themselves in the unique blend of native and colonial heritage. Nature lovers and adventure seekers are drawn to scenic mountain hikes and outdoor pursuits, appreciating Hawaii’s lush landscapes and volcanic craters. These visitors value a mix of relaxation, cultural education, and adventure—elements that make Honolulu a must-visit destination for diverse short-term travelers.

Top Attractions

Honolulu is renowned for its stunning beaches, with Waikiki Beach being one of the most famous, attracting visitors from around the world for sunbathing, surfing, and sunset viewing. Beyond the beaches, the city offers a rich cultural experience with landmarks such as Pearl Harbor and Iolani Palace, which provide insight into Hawaii’s historical and royal heritage. Nature lovers can hike up Diamond Head for breathtaking panoramic views or explore Koko Crater Trail and other outdoor adventures that showcase Hawaii’s volcanic landscape and lush scenery.

The vibrant city life of Honolulu combines nightlife, shopping, and dining, making it a dynamic destination for travelers. Family-friendly attractions like the Honolulu Zoo and the Waikiki Aquarium provide engaging experiences for all ages, while the local cuisine, especially Hawaiian poke and traditional dishes, adds to the cultural immersion. Whether you’re interested in history, natural beauty, or lively urban activities, Honolulu offers a diverse array of attractions that make it a captivating Hawaiian paradise.

Regulations

Honolulu, Hawaii, enforces a comprehensive regulatory framework for short-term rentals to ensure these accommodations operate safely, responsibly, and in harmony with local communities. Hosts can expect detailed rules centered around licensing, residency requirements, zoning restrictions, and operational standards designed to protect both guests and neighbors. These regulations aim to balance the benefits of short-term rentals with community preservation and oversight, requiring diligence and compliance from property owners wishing to participate in this sector.

Key Regulatory Considerations:

Licensing and Permits: Short-term rental hosts in Honolulu must obtain a Transient Accommodation Registration (TAR) from the City and County of Honolulu. This requires an application process that includes payment of fees, adherence to safety standards, and ongoing renewal obligations. The Department of Planning and Permitting typically oversees these permits.

Primary Residence Requirement: Many regulations stipulate that the short-term rental property must be the host’s primary residence. There are restrictions on the number of days a property can be rented if not the owner’s residence, and some permits only apply when the host is present.

Zoning and Location: Short-term rentals are allowed only in certain zoning districts. The City zoning code restricts STR operations in predominantly residential neighborhoods to preserve community character and minimize disturbances.

Occupancy, Health & Safety: Hosts must comply with occupancy limits to prevent overcrowding; health and safety requirements include installing smoke detectors, carbon monoxide alarms, and having accessible fire extinguishers. These standards safeguard guests and ensure regulatory compliance.

Tax Obligations: Hosts are responsible for collecting and remitting the Transient Accommodations Tax (TAT) as well as applicable General Excise Taxes (GET). Failure to comply with tax obligations can result in penalties.

Operational Standards & Enforcement: Advertising must reflect the valid registration number; hosts must manage noise and conduct issues responsibly; enforcement can include fines, permit revocation, or legal action for violations.

For the most current and legally binding information, property owners should consult the City and County of Honolulu’s Official Short-Term Rental Regulations Page. This resource provides authoritative details on application procedures, compliance requirements, and recent updates to the regulatory framework to guide hosts in maintaining lawful and successful operations.

Honolulu, Hawaii Market Performance Trends

LTM Avg. Daily Rate$227.00
LTM Occupancy Rate82.1%
LTM Avg. Revenue$4,097

Honolulu, Hawaii Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:59.7% Booked
  • 4-6 Months:56.9% Booked
  • 7-9 Months:54.2% Booked
  • 10-12 Months:29.9% Booked

Cancellation Policies

  • Flexible:10.7%
  • Moderate:24.9%
  • Strict:57.4%
  • Super Strict:57.4%
  • N/A:2.3%

Minimum Stay

  • 1 Day:2,148
  • 2 Days:1,162
  • 3 Days:576
  • 4-6 Days:223
  • 7-29 Days:325
  • 30+ Days:851

Honolulu, Hawaii Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.67 / 5
  • Cleanliness:4.68 / 5
  • Location:4.88 / 5
  • Value:4.62 / 5
  • Accuracy:4.74 / 5
  • Check-in:4.84 / 5
  • Communication:4.82 / 5

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