Midland, Texas Short-Term Rental Market Overview

Population: 132,524
Annual Visitors: Still gathering data
Total STRs: Still gathering data
ADR: $173.27

Visitor Profile

Visitors to Midland, Texas are often drawn by its unique blend of oil industry heritage, Western charm, and vibrant cultural scene. Short-term rental hosts should focus on attracting travelers interested in exploring the region’s rich history at attractions like the Permian Basin Petroleum Museum, which appeals to those fascinated by the oil boom and regional industrial legacy. Typically, these visitors are adventure seekers, history buffs, and those seeking an authentic West Texas experience, including outdoor activities, museums, and local events.

Family travelers, history enthusiasts, and professionals attending conferences or training sessions also form key segments of Midland’s visitor profile. They appreciate the opportunity to experience the local arts, dine on regional cuisine, or visit landmarks such as the Wagner Noël Performing Arts Center. By understanding these core motivations—history, industry, outdoor exploration, and arts—hosts can tailor their offerings to create memorable stays for their ideal guests.

Top Attractions

Nestled in West Texas, Midland offers an exciting blend of history, culture, and natural beauty that makes it a captivating destination for travelers. One of the top attractions is the Permian Basin Petroleum Museum, where visitors can explore the region’s rich oil history through engaging exhibits. History enthusiasts might also enjoy visiting the George W. Bush Childhood Home or the First Bell that once hung over The Alamo, offering a glimpse into the area’s historical significance.
For those seeking outdoor adventures and local culture, Midland has a lot to offer. The city boasts lively downtown areas with vibrant arts and dining scenes, along with outdoor activities like visits to pumpkin patches during fall or enjoying star parties where you can spot the Big Dipper. Additionally, attractions such as museums, galleries, and live entertainment ensure that every visitor finds something memorable to experience in this dynamic West Texas city.

Regulations

Midland, Texas, hosts considering short-term rentals (STRs) should anticipate a structured regulatory environment that balances local economic benefits with community standards. As is typical in many Texan cities, compliance involves securing proper permits, observing zoning laws, meeting safety and occupancy regulations, and fulfilling tax obligations. Although Midland’s STR regulations are still evolving, understanding the foundational requirements will help hosts operate responsibly and avoid penalties. This guide outlines key regulatory categories you should prepare for as you begin or continue your hosting journey in Midland.

Key Regulatory Considerations:

Licensing and Permits: Midland requires STR operators to obtain a specific permit or license through the city’s permitting office. This process includes submitting an application, paying associated fees, and renewing permits periodically. These are typically handled by the city’s Code Enforcement or Permitting Departments.

Primary Residence and Zoning Requirements: Regulations may stipulate whether the property must be a homeowner’s primary residence or if investment properties can also be rented short-term. Additionally, zoning laws may restrict STRs in certain districts such as residential-only or multi-family zones, limiting where hosts can legally operate. Verify your property’s zoning designation and any overlay restrictions.

Occupancy, Health & Safety: Hosts must comply with defined occupancy limits to avoid overcrowding. Safety standards usually include mandatory smoke detectors, carbon monoxide alarms, fire extinguishers, and clear emergency exit instructions. Periodic inspections might be required.

Taxation: Local transient occupancy or hotel taxes apply to STRs in Midland. Hosts are responsible for registering with the appropriate tax authority, collecting taxes from guests, and remitting them on schedule. Understanding these obligations prevents legal issues and fines.

Operational Standards & Enforcement: Midland’s rules may govern advertising content, noise levels, and guest behavior to minimize neighborhood disruption. Non-compliance can result in fines, permit suspension, or revocation.

For the most current and legally binding information, property owners should consult the City of Midland’s Official STR Regulations Page. This source includes up-to-date ordinances, application instructions, and contact information for city officials who can provide detailed guidance tailored to your specific situation.

Midland, Texas Market Performance Trends

LTM Avg. Daily Rate$160.00
LTM Occupancy Rate66.7%
LTM Avg. Revenue$1,764

Midland, Texas Rental Market Insights

10-Year Market Growth

Growth chart data is not available for this location.

Booking Activity

  • 1-3 Months:62.8% Booked
  • 4-6 Months:46.2% Booked
  • 7-9 Months:29.2% Booked
  • 10-12 Months:9.8% Booked

Cancellation Policies

  • Flexible:52.4%
  • Moderate:27.3%
  • Strict:19.4%
  • Super Strict:19.4%
  • N/A:1%

Minimum Stay

  • 1 Day:124
  • 2 Days:166
  • 3 Days:73
  • 4-6 Days:25
  • 7-29 Days:12
  • 30+ Days:10

Midland, Texas Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.75 / 5
  • Cleanliness:4.80 / 5
  • Location:4.82 / 5
  • Value:4.77 / 5
  • Accuracy:4.83 / 5
  • Check-in:4.88 / 5
  • Communication:4.87 / 5

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