Amarillo, Texas Short-Term Rental Market Overview

Population: 200,393
Annual Visitors: Still gathering data
Total STRs: Still gathering data
ADR: $125.00

Visitor Profile

Visitors to Amarillo, Texas are typically outdoor enthusiasts, history buffs, and arts lovers looking for a quintessential Western experience combined with scenic natural beauty. Many are drawn by iconic attractions like Palo Duro Canyon, the second-largest canyon in the United States, which offers hiking, horseback riding, and stunning vistas. These travelers are often seeking authentic cultural immersions, such as exploring the region’s Western heritage, cowboy history, and interactive exhibits. Short-term rental hosts aiming to attract these visitors should emphasize the area’s rich outdoor adventures and local charm.

A key resource for visitors is the Visit Amarillo official tourism website, which highlights top attractions, seasonal events, and outdoor activities that visitors cherish. By showcasing the vibrant arts scene, scenic landscapes, and unique roadside attractions, hosts can appeal to travelers eager to experience the true spirit of West Texas, ensuring an engaging and memorable stay.

Top Attractions

Amarillo, Texas, beckons travelers with its unique blend of natural beauty and rich history. A highlight is Palo Duro Canyon, the second-largest canyon in the United States, offering breathtaking views and a variety of outdoor activities such as hiking, horseback riding, and camping. Visitors can immerse themselves in the scenic landscapes and enjoy the expansive Texan skies, making it a perfect destination for outdoor enthusiasts seeking adventure and serenity alike. Additionally, Amarillo’s Route 66 heritage adds a nostalgic charm, with iconic spots like Cadillac Ranch and Big Texan Steak Ranch, where travelers can indulge in classic Texan experiences like a hearty meal and quirky roadside art installations.

Beyond its natural and historical attractions, Amarillo offers a vibrant cultural scene with museums and historical sites that showcase its cowboy heritage and local art. The Texas Air and Space Museum and the Panhandle-Plains Historical Museum provide engaging insights into the region’s past and innovations. Families and history buffs alike will appreciate the diverse attractions, from amusement parks to cultural landmarks. Overall, Amarillo’s appeal lies in its ability to deliver a genuine taste of Texas’s rugged beauty, history, and vibrant local culture, making it a memorable stop on any road trip through the Southwest.

Regulations

Amarillo, Texas, hosts considering short-term rentals should anticipate a regulatory environment shaped by city ordinances that focus on licensing, zoning compliance, and adherence to safety and tax obligations. While Amarillo permits short-term rentals, hosts must navigate specific requirements that govern property usage, occupancy, and operational standards to maintain legality and community harmony. Awareness of these regulations ensures smoother hosting experiences and prevents potential penalties.

Key Regulatory Considerations:

Licensing and Permits: Hosts are generally required to obtain a short-term rental permit from the City of Amarillo. This process may involve an application fee and periodic renewal to ensure ongoing compliance. The city’s planning or licensing department typically administers these permits.

Primary Residence Requirements: Regulations may include provisions about whether the short-term rental must be the host’s primary residence or if investment properties can also qualify. Some jurisdictions limit the number of rental days or require host presence during rentals; hosts should verify Amarillo’s stance specifically.

Zoning and Location: Zoning laws restrict where short-term rentals can operate. Certain neighborhoods or districts in Amarillo might be designated for residential use exclusively, limiting the ability to run STRs in those areas. Checking zoning maps and ordinances is crucial.

Occupancy, Health & Safety: Safety standards often mandate smoke detectors, carbon monoxide alarms, fire extinguishers, and adherence to occupancy limits based on property size and local code. These requirements protect guests and reduce liability risks.

Tax Obligations: Hosts must collect and remit applicable transient occupancy taxes, sales taxes, and possibly other local taxes. These fiscal responsibilities are enforced by the city and contribute to municipal revenues.

Operational Standards & Enforcement: Advertising truthful property descriptions, managing noise levels, guest behavior, and parking are typical operational standards. Violations can result in fines or suspension of permits.

For the most current and legally binding information, property owners should consult the City of Amarillo’s Official Website or contact the city’s Planning Department to review short-term rental codes, licensing applications, and detailed regulations directly.

Amarillo, Texas Market Performance Trends

LTM Avg. Daily Rate$121.00
LTM Occupancy Rate53.3%
LTM Avg. Revenue$1,374

Amarillo, Texas Rental Market Insights

10-Year Market Growth

Growth chart data is not available for this location.

Booking Activity

  • 1-3 Months:66.9% Booked
  • 4-6 Months:55.6% Booked
  • 7-9 Months:37.5% Booked
  • 10-12 Months:5.4% Booked

Cancellation Policies

  • Flexible:55.3%
  • Moderate:30.7%
  • Strict:13.8%
  • Super Strict:13.8%
  • N/A:0.2%

Minimum Stay

  • 1 Day:417
  • 2 Days:95
  • 3 Days:21
  • 4-6 Days:8
  • 7-29 Days:15
  • 30+ Days:6

Amarillo, Texas Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.80 / 5
  • Cleanliness:4.84 / 5
  • Location:4.81 / 5
  • Value:4.84 / 5
  • Accuracy:4.88 / 5
  • Check-in:4.92 / 5
  • Communication:4.93 / 5

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