Oscoda, Michigan Short-Term Rental Market
Oscoda, MI short-term rentals averaged $272/night at 60.6% occupancy in June 2026, with a township license cap recently raised to 100.
Quick Answer: Oscoda, Michigan is an active short-term rental market. average occupancy is 61%. average monthly revenue is $3,990. average daily rate is $272. the top operator is MiCasa Stays with 96 listings. market score is 72/100 (grade B).
Market data reflects the Michigan East Coastal regional market, which includes Oscoda. Regulations, taxes, and permit details below are specific to Oscoda.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Oscoda is a seasonal Lake Huron beach and outdoor-recreation destination on Michigan’s northeast ‘Sunrise Side,’ population 7,176, at the mouth of the Au Sable River in Iosco County. Visitors are drawn to sandy Lake Huron beaches, blue-ribbon trout fishing, and the Au Sable for canoeing, kayaking, and tubing. In June 2026, the latest month with data, short-term rentals in this market averaged $271.54 per night at 60.6% occupancy, generating $3,990 in average monthly revenue per listing. Revenue rose 0.5% year over year while occupancy fell 2.9 percentage points and ADR declined 5.5%. By property type, apartments averaged $2,387/month, entire homes $4,059/month, and houses $4,302/month. Regionally, entire-place listings make up roughly 97% of inventory.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 36% | $144 | $1,529 |
| Feb | 42% | $147 | $1,501 |
| Mar | 43% | $141 | $1,612 |
| Apr | 44% | $147 | $1,534 |
| May | 49% | $189 | $1,840 |
| Jun | 61% | $228 | $3,211 |
| Jul | 74% | $231 | $4,431 |
| Aug | 67% | $229 | $4,111 |
| Sep | 41% | $198 | $2,285 |
| Oct | 39% | $167 | $1,912 |
| Nov | 39% | $154 | $1,667 |
| Dec | 40% | $157 | $1,738 |
Top Short-Term Rental Operators in Oscoda
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | MiCasa Stays | 96 | 3,722 | ★ 4.70 |
| 2 | Evolve | 63 | 1,959 | ★ 4.54 |
| 3 | Creative Conservation | 24 | 487 | ★ 4.67 |
| 4 | Hunger & Ransom | 22 | 827 | ★ 4.65 |
| 5 | LiveSuites | 16 | 530 | ★ 4.23 |
What Kind of STR Should I Buy in Oscoda?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 372 |
| 2 bed | 692 |
| 3 bed | 570 |
| 4 bed | 186 |
| 5 bed | 131 |
ADR by Property Tier
| Entire Home | $275 |
| Luxury | $457 |
| Professionally Managed | $325 |
Revenue by Dwelling Type
| Apartment | $2,387 |
| Entire Place | $4,059 |
| House | $4,302 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.2% |
| vrbo | 15.9% |
| both | 43.9% |
Investment Analysis
Oscoda’s market-wide ADR of $271.54 trails the professionally-managed tier average ($324.55) and sits well below the luxury tier average ($457.18), suggesting real room for well-run, premium-positioned properties to outperform. No typical home value is currently published for this market in the housing dataset, so a gross rental yield cannot be calculated here; investors should source comparable local sale prices directly. On regulation, Oscoda offers real headroom right now: the township-wide STR license cap was raised from 40 to 100 in late 2024 following an October 2024 public hearing, and as of 2024 only a small number of licenses (reported as low as 3 to as many as 33, depending on source) were actually issued, leaving substantial unused capacity. Non-local owners (roughly beyond 20 miles, or away more than 90 days per year) must designate a local agent, and the annual registration fee is about $165, a comparatively low cost of entry versus other markets in this batch.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests book Oscoda listings an average of 87.8 days ahead and stay 3.8 nights per trip. That lead time gives operators several months of visibility ahead of the summer peak, useful for planning rates around Au Sable River fishing season and Lake Huron beach demand before the sharp July-August concentration of bookings.
Short-Term Rental Regulations
Short-term rentals are legal in Oscoda (Oscoda Charter Township, Iosco County) under a dedicated STR ordinance (Code of Ordinances Ch. 10, Art. VIII). Every STR must register and be permitted by the township, with an annual registration fee of about $165 per unit. The township-wide license cap was raised in late 2024: after an October 2024 public hearing, the Planning Commission voted to increase the previous 40-license cap, and the township ultimately established a maximum of 100 STR licenses per calendar year, of which only a small fraction were reportedly issued as of 2024. There is no owner-occupancy or primary-residence requirement, but non-local owners must designate a local agent (reported within about 20 miles) if away beyond a set threshold. Michigan applies a statewide 6% use tax to stays under 30 days, which Airbnb generally collects; no separate local Oscoda/Iosco accommodations tax was confirmed. Enforcement is rated moderate, handled by the township code compliance office via citations. Some widely republished ordinance details (HUD-standard inspections, 3-year certificates, 20-mile agent rule) may originate from the separate Oscoda County ordinance rather than Oscoda Charter Township; investors should confirm exact current terms with the township directly.
Market Comparison
Oscoda’s 60.6% occupancy in June 2026 sits above the roughly 55% U.S. median often cited for short-term rentals, while its $271.54 ADR runs above the roughly $220 national median, consistent with a moderately priced, above-average-occupancy Lake Huron beach market. No property manager snapshot data is currently published for this specific market, so a top-operator comparison is not available here; based on available data and the low number of registered licenses as of 2024, ownership appears fragmented among individual operators rather than concentrated under a large professional manager.
Frequently Asked Questions About Oscoda, Michigan
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