Wilmington, North Carolina Short-Term Rental Market Overview

Population: 115,451
Annual Visitors: 3,000,000
Total STRs: 2,259
ADR: $214.78

Visitor Profile

Wilmington, North Carolina, attracts approximately 7.5 million visitors annually, showcasing its appeal as a vibrant coastal destination. The visitor demographics reveal a diverse mix, with a significant portion being families, couples, and solo travelers. The primary reasons for visiting include leisure activities, historical exploration, and beach vacations, contributing to the area’s economic impact of over $1 billion in tourism revenue. This influx of tourists supports local businesses and enhances the overall economic landscape of New Hanover County.

In-depth visitor analysis indicates that Wilmington’s tourism market is characterized by a strong presence of domestic travelers, primarily from nearby states such as North Carolina, South Carolina, and Virginia. The average length of stay for visitors is approximately 3.5 nights, with peak seasons occurring during the summer months from June to August, when the weather is ideal for beach activities. According to the 2019 Visitor Impact report for New Hanover County, the region saw a significant increase in tourism-related spending, which further emphasizes the importance of this sector to the local economy (https://www.wilmingtonandbeaches.com/articles/post/2019-visitor-impact-for-new-hanover-county/).

Additionally, the 2021 Visitor Impact report highlights a recovery trend post-pandemic, with visitors increasingly seeking outdoor experiences and cultural attractions, such as the historic downtown area and nearby beaches (https://www.wilmingtonandbeaches.com/articles/post/2021-visitor-impact-for-new-hanover-county/). This evolving visitor behavior presents opportunities for STR operators to tailor their offerings to meet the changing preferences of tourists. Overall, Wilmington’s tourism statistics and visitor demographics indicate a robust market poised for growth and adaptation in the coming years.

Top Attractions

Wilmington, North Carolina, is a charming coastal city that offers a delightful blend of history, culture, and natural beauty. Visitors can explore the historic downtown area, where cobblestone streets are lined with vibrant shops and restaurants. Among the city’s signature attractions are the Battleship North Carolina, a World War II battleship turned museum, and the picturesque Riverwalk, perfect for leisurely strolls along the Cape Fear River. Wilmington attractions cater to a variety of interests, ensuring that families, history buffs, and nature lovers alike will find something to enjoy. With its rich heritage and scenic landscapes, Wilmington is a must-visit destination for anyone seeking memorable experiences.

One of the top attractions in Wilmington is the Battleship North Carolina, which offers an immersive look into naval history. Visitors can explore the ship’s decks and learn about its storied past through engaging exhibits. For more information, visit the official website at https://www.battleshipnc.com. Another highlight is the beautiful Airlie Gardens, featuring stunning landscapes, walking trails, and a butterfly house. This serene oasis is perfect for a family outing or a peaceful day in nature. More details can be found at https://airliegardens.org.

For those interested in the arts, the Cameron Art Museum showcases a diverse collection of American art and hosts rotating exhibitions. It also offers educational programs for all ages. Check out their offerings at https://cameronartmuseum.org. Lastly, the historic Wilmington Riverwalk provides a scenic view of the river and is lined with shops, restaurants, and parks, making it an ideal spot for relaxation and exploration. For a comprehensive guide to Wilmington things to do, visit https://visitwilmingtonnc.com and discover even more attractions that await you in this captivating city.

Regulations

Wilmington, North Carolina, has established specific regulations for short-term rentals to ensure compliance with local laws and community standards. Property owners looking to rent their homes on a short-term basis must obtain a rental license from the City of Wilmington. This license is essential for operating legally and helps maintain safety and quality standards in the rental market. Additionally, short-term rental owners are required to collect and remit a 6% sales tax and a 6% occupancy tax on rental income, which is crucial for funding local services. Understanding these regulations is vital for property owners to avoid potential fines and ensure a smooth rental experience.

Key requirements for short-term rentals in Wilmington include obtaining a rental license, which can be applied for through the city’s official website. The application process involves submitting proof of insurance, a safety inspection, and compliance with zoning laws. Zoning restrictions may limit short-term rentals to specific areas, so it’s essential to verify local zoning ordinances. Safety requirements mandate that properties meet certain standards, including smoke detectors and fire extinguishers. Violating any of these regulations can result in penalties, including fines or revocation of the rental license. For more detailed information on Wilmington short-term rental regulations, visit the City of Wilmington’s official page on short-term rentals (https://www.wilmingtonnc.gov/short-term-rentals) and the North Carolina Department of Revenue for tax obligations (https://www.ncdor.gov).

Vacation Rental Market Overview for Wilmington

Wilmington attracts visitors with its outdoor recreation and natural beauty and urban amenities and entertainment. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Wilmington, North Carolina Market Performance Trends

LTM Avg. Daily Rate$187.00
LTM Occupancy Rate54.8%
LTM Avg. Revenue$2,437

Short-Term Rental Market Performance Analysis for Wilmington

The short-term rental market in Wilmington demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: strong seasonal variation with peak summer demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Wilmington, North Carolina Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:63.1% Booked
  • 4-6 Months:60.7% Booked
  • 7-9 Months:49.2% Booked
  • 10-12 Months:7.3% Booked

Cancellation Policies

  • Flexible:27.1%
  • Moderate:44%
  • Strict:26.4%
  • Super Strict:26.4%
  • N/A:1%

Minimum Stay

  • 1 Day:478
  • 2 Days:624
  • 3 Days:159
  • 4-6 Days:67
  • 7-29 Days:43
  • 30+ Days:30

Short-Term Rental Regulations and Booking Patterns in Wilmington

Wilmington vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals flexible booking policies attracting last-minute travelers. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Wilmington, North Carolina Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.85 / 5
  • Cleanliness:4.88 / 5
  • Location:4.88 / 5
  • Value:4.85 / 5
  • Accuracy:4.93 / 5
  • Check-in:4.95 / 5
  • Communication:4.95 / 5

Vacation Rental Property Types in Wilmington

The vacation rental market in Wilmington features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

Market characteristics include a balanced mix of entire homes and private rooms. This distribution reflects local demand patterns and traveler preferences.

Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

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Explore 39 vacation rental markets within North Carolina. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

More Locations In North Carolina

Related Short-Term Rental Markets

Explore 39 vacation rental markets within North Carolina. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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