Pomona, California Short-Term Rental Market Overview

Population: 149,067
Annual Visitors: 1,000,000
Total STRs: 212
ADR: $252.83

Visitor Profile

Visitors to Pomona, California, are often drawn by its rich blend of cultural, historical, and entertainment experiences. Tourists seeking a vibrant local scene might explore the city’s eclectic art galleries, live music venues, and the lively art street events, making it a hotspot for arts and culture enthusiasts. Family travelers and outdoor adventurers are also attracted to the nearby Fairplex, known for hosting the annual LA County Fair, along with other festivals and events throughout the year. For those interested in history and science, museum-goers can enjoy the engaging exhibits at the American Museum of Ceramic Art or explore unique local sights such as the Phillips Mansion. Overall, Pomona serves as an appealing destination for culturally curious visitors, event attendees, and families craving diverse activities and memorable experiences.

Top Attractions

Nestled in Southern California, Pomona offers a vibrant mix of attractions that appeal to a wide range of visitors. The city is renowned for its rich arts scene, with numerous galleries and the lively Pomona Art Walk, which takes place every second and last Saturday of the month. The iconic Pomona Fairplex also hosts a variety of events year-round, from fairs to expos, making it a hub of community gathering and entertainment. Nature lovers can explore the serene Puddingstone Reservoir or enjoy the outdoor beauty of Frank G. Bonelli Regional Park, providing opportunities for hiking, picnicking, and water activities.
For those interested in culture and history, Pomona boasts a charming downtown area filled with historic architecture, vibrant murals, and eclectic shops. Visitors can also experience unique attractions like the California Botanic Garden and the Imaginarium at Ontario Mills. Whether you’re seeking arts, outdoor adventures, or cultural experiences, Pomona presents a compelling destination that captures the essence of Southern California’s dynamic spirit.

Regulations

Pomona, California, has an established regulatory framework governing short-term rentals (STRs) to ensure safe, responsible, and legal operation of such properties within its jurisdiction. Hosts can expect clear expectations regarding licensing, zoning, occupancy limits, and tax obligations, reflecting Pomona’s effort to balance tourism and neighborhood quality of life. Compliance with these regulations ensures the legal use of residential property for short-term letting, while helping maintain community standards.

Key Regulatory Considerations:

Licensing and Permits: Pomona requires all short-term rental operators to obtain a business license and a specific short-term rental permit issued by the city. Applications typically involve a fee and may require renewal on an annual basis. The city’s planning or business licensing department handles these permits.

Primary Residence Requirement: STR permits in Pomona are often contingent on the property being the host’s primary residence. This means the owner must reside in the home for a significant portion of the year, limiting the potential to operate multiple STR properties not occupied by the owner.

Zoning and Location Restrictions: Not all zones permit short-term rentals. Pomona zoning laws may restrict STR use in certain residential neighborhoods or multifamily residential zones to minimize disruption. It is essential to verify whether a specific property’s zoning classification allows short-term rentals.

Occupancy, Health & Safety: Hosts must adhere to occupancy limits typically linked to the size and number of bedrooms. Compliance with health and safety rules is mandatory, including working smoke and carbon monoxide detectors, fire extinguishers, and clear emergency exit instructions.

Tax Obligations: Hosts are responsible for collecting and remitting transient occupancy taxes (TOT), often aligned with county or city tax rates. This fiscal obligation may also include state sales tax related to lodging.

Operational Standards & Enforcement: Pomona enforces standards related to noise control, guest conduct, and advertising accuracy. Violations can result in fines or revocation of permits, emphasizing the importance of responsible hosting practices.

For the most current and legally binding information, property owners should consult the City of Pomona’s Official Short-Term Rental Regulations Page to ensure compliance and access up-to-date procedural guidance.

Pomona, California Market Performance Trends

LTM Avg. Daily Rate$228.00
LTM Occupancy Rate53.6%
LTM Avg. Revenue$2,476

Pomona, California Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:59% Booked
  • 4-6 Months:43.2% Booked
  • 7-9 Months:33.3% Booked
  • 10-12 Months:12.5% Booked

Cancellation Policies

  • Flexible:43.1%
  • Moderate:37.6%
  • Strict:18.8%
  • Super Strict:18.8%
  • N/A:0.6%

Minimum Stay

  • 1 Day:110
  • 2 Days:48
  • 3 Days:29
  • 4-6 Days:8
  • 7-29 Days:21
  • 30+ Days:37

Pomona, California Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.74 / 5
  • Cleanliness:4.74 / 5
  • Location:4.77 / 5
  • Value:4.72 / 5
  • Accuracy:4.78 / 5
  • Check-in:4.87 / 5
  • Communication:4.89 / 5

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