Pasadena, California Short-Term Rental Market Overview

Population: 138,699
Annual Visitors: Still gathering data
Total STRs: 1,010
ADR: $237.84

Visitor Profile

Pasadena, California, attracts a diverse array of visitors, from culture enthusiasts and history buffs to families seeking a lively city experience filled with arts and entertainment. Tourists are often drawn to renowned attractions such as the historic Rose Bowl Stadium and the world-class Norton Simon Museum, making this city ideal for those interested in outdoor events, art collections, and scenic mountain trails. Visitors looking for a unique blend of upscale shopping, historic architecture, and interactive museums will find Pasadena an engaging destination.

The city’s vibrant annual events, like the famous Tournament of Roses Parade, celebrate its deep-rooted traditions and vibrant community spirit. Short-term rental hosts targeting these visitor avatars should highlight proximity to key attractions and local experiences. For a comprehensive guide to the city’s offerings, showcasing highlights like the desirable Old Pasadena district can be particularly compelling for prospective guests looking to explore Pasadena’s lively downtown scene.

Top Attractions

Pasadena, California, offers a captivating blend of cultural, historical, and recreational attractions that draw visitors from around the world. One of its most renowned events is the annual Rose Parade, a spectacular display of floral floats, marching bands, and equestrian units that takes place in the historic Rose Bowl Stadium. The stadium itself is a central hub for sports and entertainment, hosting various events throughout the year. Additionally, landmarks like the Gamble House provide a glimpse into iconic American architecture, while museums such as the Norton Simon Museum showcase impressive art collections. For outdoor enthusiasts, Destanso Gardens offers a lush, scenic experience with its diverse botanical collections, making Pasadena a true garden lover’s paradise.

Beyond its attractions, Pasadena is celebrated for its vibrant Old Pasadena district, an eclectic area filled with shops, restaurants, galleries, and lively entertainment options. The Huntington Library, Art Collections, and Botanical Gardens further elevate the city’s cultural scene with its expansive grounds and world-class art and literary collections. Whether you’re exploring historic streets, enjoying a leisurely walk through beautiful gardens, or taking in a performance at the Pasadena Playhouse, the city’s diverse offerings ensure there’s something for everyone. Pasadena’s unique combination of natural beauty, artistic richness, and festive events makes it an irresistible destination for travelers seeking both relaxation and adventure.

Regulations

Short-term rental (STR) hosting in Pasadena, California is subject to a structured regulatory environment designed to balance the interests of residents, property owners, and visitors. Hosts should anticipate specific licensing requirements, primary residence criteria, and adherence to zoning laws and safety standards that together form a framework for responsible rental activity. Understanding these regulations helps ensure compliance and supports a positive hosting experience within this vibrant community.

### Key Regulatory Considerations:

Licensing and Permits:
Property owners wishing to operate an STR must obtain a short-term rental permit issued by the City of Pasadena. This process generally involves an application, payment of fees, and adherence to certain operational rules. Permits may require renewal periodically, and the city’s planning or licensing departments typically oversee this process.

Primary Residence Requirement:
Pasadena’s ordinances often require that the STR property serves as the host’s primary residence. This means the dwelling is the main home of the owner, potentially limiting the ability to rent out secondary or investment properties on a short-term basis.

Zoning and Location Restrictions:
STRs are subject to local zoning regulations which may restrict rentals in certain residential zones or neighborhoods. Hosts need to verify that their property is in an area where short-term rentals are legally permissible.

Occupancy, Health & Safety Standards:
Regulations commonly set occupancy limits, which define the maximum number of guests per rental unit. Safety requirements typically include functioning smoke detectors, carbon monoxide alarms, fire extinguishers, and clear emergency exit information to protect both guests and neighbors.

Tax Obligations:
Hosts must collect and remit applicable transient occupancy taxes (TOT) and possibly other related taxes to the City of Pasadena. Proper tax registration and timely payment are essential to remain in compliance.

Operational Standards and Enforcement:
Local rules may regulate advertising practices, noise levels, parking, and guest behavior to mitigate impacts on the community. Violations can result in fines, permit suspension, or revocation.

For the most current and legally binding information, property owners should consult the City of Pasadena’s Official Short-Term Rental Regulations Page. This official resource offers comprehensive details on application procedures, ongoing compliance requirements, and city contact information for further assistance.

Pasadena, California Market Performance Trends

LTM Avg. Daily Rate$225.00
LTM Occupancy Rate70.0%
LTM Avg. Revenue$3,128

Pasadena, California Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:58.1% Booked
  • 4-6 Months:54.3% Booked
  • 7-9 Months:44.7% Booked
  • 10-12 Months:17.6% Booked

Cancellation Policies

  • Flexible:38.4%
  • Moderate:27.6%
  • Strict:33.3%
  • Super Strict:33.3%
  • N/A:0.8%

Minimum Stay

  • 1 Day:271
  • 2 Days:190
  • 3 Days:85
  • 4-6 Days:73
  • 7-29 Days:51
  • 30+ Days:161

Pasadena, California Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.77 / 5
  • Cleanliness:4.78 / 5
  • Location:4.88 / 5
  • Value:4.74 / 5
  • Accuracy:4.83 / 5
  • Check-in:4.90 / 5
  • Communication:4.91 / 5

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