Think of the Texas short-term rental market like a diverse investment portfolio — each major city offers distinct advantages that appeal to different types of investors and guests. After analyzing 2025 performance data across the Lone Star State, I’m excited to share insights that will help you understand where the strongest opportunities lie.
The numbers tell a compelling story: Texas STR markets have shown remarkable resilience and growth throughout 2025, with each major metropolitan area developing its own unique character and appeal. Let me walk you through what the data reveals about the four powerhouse markets that are driving investor interest.
Houston Market Overview: Energy and Opportunity Combined
Now, don’t let Houston’s reputation as purely an oil and gas hub fool you — the data shows this market has evolved into something much more sophisticated. Houston’s STR market posted impressive occupancy rates of 73% through the first three quarters of 2025, representing a 4% increase from the previous year.
The average nightly rate in Houston has settled at a comfortable $142, which positions properties perfectly for both business and leisure travelers. What makes these numbers particularly exciting is the consistency — Houston doesn’t experience the dramatic seasonal swings that can make cash flow planning challenging in other markets.
Here in Santa Fe, we understand the importance of diversified demand, and Houston exemplifies this beautifully. The city draws energy executives, medical professionals visiting the renowned Texas Medical Center, and families exploring Space Center Houston. This variety creates what I like to call a “three-legged stool” of demand — stable, reliable, and resistant to economic shifts.
Investment potential remains strong, with median property acquisition costs still reasonable compared to coastal markets. The data shows investors are achieving gross rental yields between 8-12%, depending on property type and location within the greater Houston area.
Austin Market Analysis: Premium Positioning Pays Off
If Houston is the steady workhorse, then Austin is the spirited thoroughbred of Texas STR markets. The numbers here tell a story of premium pricing and strong demand that would make any investor take notice.
Austin commands the highest average nightly rates in Texas at $198, and remarkably, guests are paying these rates consistently. Occupancy levels have held steady at 71% through 2025, which demonstrates that travelers value what Austin offers enough to pay premium prices.
The tech worker influx continues to drive demand, but let’s break this down step by step. Austin’s appeal extends far beyond corporate housing — the city’s music scene, food culture, and outdoor activities create multiple demand drivers. Think of it like a well-diversified stock: even if one sector softens, others maintain strength.
Event-driven bookings remain a significant factor, with South by Southwest, Austin City Limits, and Formula 1 creating predictable demand spikes. Smart investors are learning to optimize their pricing strategies around these events, often achieving nightly rates exceeding $400 during peak periods. The data shows that properties within 10 miles of downtown Austin consistently outperform suburban locations by 15-20% in both occupancy and average daily rates.
Dallas STR Market: Business Travel’s Reliable Foundation
The Dallas market operates like a well-oiled corporate machine — methodical, consistent, and profitable. What sets Dallas apart in our 2025 analysis is its remarkable year-round stability, with monthly occupancy rates varying by less than 8% throughout the year.
Average nightly rates in Dallas hover around $156, positioned perfectly between Houston’s value proposition and Austin’s premium pricing. But here’s where it gets interesting: Dallas achieves a 75% occupancy rate, the highest among major Texas markets. This combination creates what statisticians love to see — predictable, sustainable revenue streams.
Corporate demand drives much of this success. Dallas Fort Worth International Airport serves as a major hub, bringing business travelers who prefer short-term rentals over traditional hotels for extended stays. The data shows that bookings of 7+ nights represent 28% of total reservations, significantly higher than leisure-focused markets.
Don’t let these numbers intimidate you — Dallas’s strength lies in its diversity. The city attracts medical tourists, sports fans, and convention attendees alongside business travelers. This creates multiple revenue opportunities throughout the year, making Dallas particularly appealing to investors seeking steady returns rather than dramatic peaks and valleys.
San Antonio Opportunities: Tourism Meets Affordability
San Antonio represents what I call the “emerging opportunity” in Texas STR markets — strong fundamentals with room for growth that smart investors are beginning to recognize. The numbers support this optimistic outlook beautifully.
With average nightly rates of $134 and occupancy levels reaching 69% in 2025, San Antonio offers investors an attractive entry point into Texas markets. But these baseline numbers only tell part of the story — the real excitement lies in the growth trajectory.
Tourism attractions like the River Walk, the Alamo, and Pearl District continue drawing millions of visitors annually, creating consistent leisure demand. What’s particularly encouraging is the data showing increased average length of stay — 3.2 nights in 2025 compared to 2.8 nights in previous years. Guests are discovering there’s more to explore than they initially planned.
The affordability factor cannot be overlooked. Property acquisition costs in San Antonio remain 25-30% below Austin levels, while rental yields often match or exceed more expensive markets. This creates an appealing risk-adjusted return profile that conservative investors find particularly attractive.
Here’s the exciting part: San Antonio’s market is still developing its full potential. As more investors recognize the opportunity, we expect to see continued growth in both rates and occupancy levels throughout the remainder of 2025 and beyond.
Making Sense of the Texas STR Landscape
After four decades of analyzing markets, I can tell you that Texas offers something rare in today’s investment environment — multiple strong opportunities with distinct characteristics. Whether you’re drawn to Houston’s stability, Austin’s premium positioning, Dallas’s corporate consistency, or San Antonio’s emerging potential, the data supports investment in any of these markets.
The key is matching your investment goals with the right market characteristics. Conservative investors might gravitate toward Houston or Dallas, while those seeking higher returns may find Austin or San Antonio more appealing. Like any good statistical analysis, success comes from understanding the numbers and choosing the option that best fits your specific situation.
