Best STR Turnover and Cleaning Management Apps in 2026. Turno vs Properly vs TurnoverBnB Compared

Turno now has 55,000+ vetted cleaners available across the US, Canada, the UK, Australia, and Western Europe, ready to bid on your next turnover job within hours. That cleaner marketplace is the single biggest competitive moat in STR operations software, and it exists because one app spent three years building what no one else thought to build at scale. The question is whether Turno is the right tool for where you are right now, or whether Properly’s photo-inspection-first approach fits your operation better.

Three names dominate the search results for STR cleaning coordination: Turno, Properly, and TurnoverBnB. Before I evaluate the first two, I need to clear up a naming problem that wastes a lot of hosts’ time. I have been watching this space closely enough to know that this confusion is costing some hosts real evaluation hours.

TurnoverBnB Is Turno. Full Stop.

TurnoverBnB rebranded to Turno in February 2023. The domain turnoverbnb.com is a redirect to turno.com. Every account, every cleaner listing, every integration carried over. The rebrand was designed to drop the Airbnb-specific name as the company expanded globally. There is no separate TurnoverBnB product in 2026. When this article compares “Turno vs Properly vs TurnoverBnB,” it is really comparing Turno and Properly. I will use the current name throughout.

Now to the actual comparison.

Turno: The Cleaner Marketplace Play

Turno’s core value is its cleaner network. As of 2026, the platform has 55,000+ vetted cleaners across the US, Canada, the UK, Australia, New Zealand, and major Western European markets. That is the largest dedicated STR cleaner marketplace in the world, and it is the reason Turno works even if you are starting from scratch with no cleaner relationship.

Here is how the marketplace works. You post a job, cleaners bid, you accept the one you want. Each cleaner has a profile with reviews and verification status. Turno also offers backup cleaner assignment, which is the feature that matters most when your primary cleaner cancels at 9 a.m. on check-out day. Whether the backup system fires fast enough in practice is a different conversation, and I will get to that.

Turno Pricing (2026)

Turno has a genuinely useful free tier. If you use only marketplace cleaners, the platform is free for unlimited properties. That is not a trial. It is how Turno monetizes on the cleaner side, not the host side.

If you want to manage your own existing cleaners through Turno, you need the Pro plan, which runs approximately $8 to $10 per property per month. At five properties using your own team, that is roughly $40 to $50 per month. At ten properties, you are looking at $80 to $100 per month.

There is one fee hosts often do not see coming. If you use Turno’s in-app payment processing through Stripe, reviewers report an effective transaction cost of around 5 percent per clean. On a $120 clean, that is $6 per job. At ten to twelve cleans per month across a small portfolio, those fees add up fast. Some hosts pay cleaners outside the app specifically to avoid this.

Calendar Integration and Auto-Scheduling

Turno syncs directly with Airbnb, VRBO, and Booking.com. It also integrates with more than 25 property management systems including Guesty, Hostaway, OwnerRez, and others. OwnerRez users get Turno’s Pro plan included at no extra cost, which is a meaningful discount for that audience.

When a checkout is detected on a synced calendar, Turno can automatically create and post the cleaning job. For back-to-back same-day turnovers, this auto-scheduling is table stakes. The system does its job. What hosts flag in reviews is notification lag on the cleaner side. Bids can expire before cleaners have time to respond, which puts you back in the same position you started in if your marketplace pool in that market is thin.

Photo Inspection and Checklists

Turno has checklists. Cleaners can attach photos during a job. But there are no reference photos per task, and there is no independent quality-check layer. The system trusts that the cleaner marked the job complete honestly. If a cleaner misses the shower and checks the box anyway, Turno will not catch it.

For hosts managing one or two properties with a trusted cleaner, this is fine. For hosts scaling to five or more properties with turnover staff they may not know personally, the absence of a documentation layer is a genuine operational risk.

What Actually Breaks

In markets with thin cleaner coverage, the marketplace advantage disappears. Rural and secondary markets may have only a handful of vetted cleaners available, which limits the backup system’s effectiveness. For hosts in those markets, Turno functions as scheduling software for a team they already manage, at $8 to $10 per property per month.

The checklist setup also draws consistent user criticism: adding items one at a time is tedious, and there is no bulk import option. If you are setting up ten properties with the same 40-item checklist, you will feel this immediately.

Properly: The Quality Control Play

Properly does something Turno does not. It builds inspection directly into the cleaning workflow. Every task on a Properly checklist has a reference photo showing exactly how that item should look when done. The cleaner photographs their completed work. Hosts or the Properly system compare the result to the reference image.

This is not a minor feature difference. It is a completely different philosophy about what turnover software is supposed to do. Turno assumes the clean happened correctly when the cleaner says it did. Properly builds in verification at every step. For hosts who have ever arrived at a property to find a missing towel, an unmade bed, or a dirty bathroom that a cleaner marked as complete, that distinction is everything.

Properly Pricing (2026)

Properly costs more than Turno’s free tier but less than most property management platforms. The Standard plan is $12.99 per property per month. At that tier, you get Airbnb direct sync, iCal support for other calendars, the visual checklist system, and access to Properly’s cleaner marketplace.

The Pro plan at $14.99 per property per month adds direct API connections to Guesty, Hostaway, and approximately ten other property management systems. If your PMS is not Airbnb and you need native two-way sync rather than iCal polling, you need the Pro plan.

There is an add-on that changes the math for quality-obsessed hosts: the Real-Time Inspection layer costs $5 per inspection. An AI system flags any photos that look off, then a human Properly expert reviews and sends a pre-check-in alert if something needs to be fixed. At average STR turnover frequency, that runs roughly $20 to $25 per property per month on top of the base plan. For hosts who have had a guest check in and leave a one-star review over a cleaning issue, $25 per month for real-time QC is not a hard sell.

Calendar Integration and Auto-Scheduling

Properly auto-schedules from Airbnb check-outs by default. The Pro plan adds native PMS API sync. For users staying at the Standard plan with non-Airbnb calendars, the iCal polling route works but introduces the same sync lag issue that Turno users also report. Neither platform has solved real-time calendar sync for every booking channel at every price point.

The Cleaner Marketplace

Properly has a cleaner marketplace, but it is not Turno. Properly does not publish its cleaner count. The coverage is stronger in major metro areas and weaker in secondary markets. If you are in a rural market and you do not have your own cleaner, Turno is the more reliable path to finding one quickly.

Properly does not charge in-app transaction fees, which matters at scale. You pay cleaners directly, outside the platform.

The Corporate Ownership Question

This is worth knowing before you build your operations around Properly. The platform is now owned by Casago, the vacation rental management company that completed its $130 million acquisition of Vacasa in April 2025. Properly came along as part of that deal. Casago manages 40,000+ properties and runs Properly as a product within its broader stack.

The practical concern is product roadmap velocity. User reviews note that development has slowed since the Vacasa integration. Properly has not announced major new features in 2025 or 2026. That may change as Casago stabilizes the portfolio. The next wave of updates could reinvigorate the platform if the new ownership sees Properly as a strategic product rather than an inherited asset. But if you are choosing a platform for a three-year operational commitment, the ownership chain matters and you should factor in that uncertainty.

What Actually Breaks

Properly does not scale smoothly past 100 properties. One operations manager managing 120 properties reported in a Capterra review that the platform “did not grow with us.” The task-to-cleaner allocation controls are limited compared to enterprise operations software. Properly’s sweet spot is hosts managing 1 to 20 properties who care deeply about inspection quality and have their own cleaning team or operate in a market where Properly’s marketplace has coverage.

Side-by-Side Comparison

Which App Wins at Each Portfolio Size

1 to 2 properties, no existing cleaner: Turno. The free marketplace tier is hard to beat. You can find vetted cleaners, auto-schedule from Airbnb, and pay nothing until you need to add your own team. Start here.

1 to 5 properties, existing cleaner relationship, quality is the priority: Properly. The reference-photo checklist system will immediately reduce the number of guest complaints about cleaning. At $12.99 per property per month, it costs less than one bad review costs you in rebooking revenue.

5 to 10 properties, multiple channels, heavy PMS usage: Turno Pro if you need the widest PMS coverage at the base plan level. Properly Pro if your PMS is supported and you want inspection documentation on every clean.

10+ properties: Evaluate Breezeway as a third option. Breezeway adds AI-powered guest messaging, operations scheduling, and a more complete property care platform. It costs more (starting around $19 per property per month), but hosts managing large portfolios often need the broader feature set. It is worth a separate evaluation. You can also pair a full STR property management solution with whichever cleaning app fits your workflow.

For a broader view of the software stack that supports everything from pricing to guest communication, the PMS and channel manager guide walks through how these tools fit together.

Back-to-Back Turnovers and the No-Show Scenario

The moment that actually tests these apps is not the average Tuesday turnover. It is the Saturday with a 10 a.m. checkout, an 11 a.m. cleaner window, and a 3 p.m. check-in. That is when both platforms have documented failure modes.

Turno’s backup cleaner assignment is supposed to handle no-shows automatically. In practice, the speed of backup activation depends on how many cleaners are available in your market and how fast they respond to bid notifications. In rural markets or during peak summer weekends, thin supply means the backup feature may not help in time.

Properly’s Real-Time Inspection add-on gives you pre-check-in alerts if a clean has quality issues. That is valuable. But it does not solve the no-show problem; it just helps you catch and fix issues on cleans that do happen.

The honest answer is that no app eliminates the no-show risk. Both platforms reduce it. The hosts who manage it best have a personal backup cleaner on call regardless of what the app shows. Technology is a layer on top of human relationships, not a replacement for them. Looking ahead, I expect we will see AI-driven automated outreach to vetted substitute cleaners in real time, triggered the moment a cleaner marks themselves unavailable. That feature does not exist today in either platform, but the infrastructure for it is already visible in how Turno structures its marketplace data. Going forward, the platforms that add real-time AI dispatch will pull away from those that still rely on passive bid notifications.

This is also the kind of operational challenge that affects how you think about buying and scaling. If you are evaluating new markets, seasonality matters here. A mountain market running at 45 percent pre-booked in summer creates a very different operational pressure than an off-season market. The STR market seasonality guide is worth reading before you decide where to add properties. And if you are still in the buying phase, the complete STR buying guide covers what operational infrastructure to evaluate before you close.

A connected guest experience also depends on how cleaners leave the property. If you are building photo-anchored checklists in Properly or Turno, pairing that with a polished digital guide keeps the guest loop closed. The digital welcome book guide covers the tools that work well alongside turnover apps.

We do our best to keep our tech reviews accurate and up to date, but products evolve fast and we are only human. Always verify current features and pricing directly with vendors before purchasing.