Building Your Direct Booking Channel: The Data Behind Reducing OTA Dependence
Direct bookings generate up to 30% higher profit margins than OTA reservations. Here is the fee-by-fee breakdown, the billboard effect…
Senior Data Analyst & Research Editor
I started my career as a government statistician, spending years buried in housing and tourism datasets before moving into private-sector market research. That work taught me something important: behind every spreadsheet is a human story waiting to be told clearly. Eventually I found my way to the short-term rental industry, and it turned out to be the perfect intersection of everything I care about, data, housing, communities, and the way they all connect. As Research Editor here, I dig into rental market trends, regulatory impacts, and the real numbers behind the headlines. If a city says its new ordinance improved housing availability, I'm the one checking that claim against actual inventory data. I believe good analysis should feel accessible, not intimidating, so I try to write the way I'd explain something to a smart friend over coffee. I'm based in Santa Fe, where my desk is covered in Pueblo pottery and there's always a fresh mug of black coffee within reach.
Direct bookings generate up to 30% higher profit margins than OTA reservations. Here is the fee-by-fee breakdown, the billboard effect…
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