Wimberley Short-Term Rentals: 2025 Investor Report & Insights
Wimberley short-term rentals are attracting both seasoned investors and first-timers seeking a Hill Country haven. With the Blue Hole Regional Park’s swimming holes and the Wimberley Market Days just minutes from local vacation homes, this charming Texas town stands out as a guest-favorite for weekend getaways and high returns.
Quick Takeaways
- Over 410 active Wimberley short-term rental listings in 2025
- Average Daily Rate (ADR): $265/night
- Occupancy rates steady at 62% year-over-year
- Average revenue per listing rose 15% in 2024
- Flexible cancellation policies drive bookings
- Optimize for off-season stays to boost revenue
Market Growth & Performance
Investor interest in Wimberley vacation rentals is climbing thanks to both the area’s natural beauty and steady travel demand. Active listings grew by 8% this year, and the average daily rate now surpasses most Hill Country destinations. Looking for properties or guest trends? Browse Wimberley homes on Airbnb to get a sense of listing performance and amenities.
Revenue Trends & Occupancy
Wimberley’s occupancy rates hover above 60% throughout most of the year, with peaks during festival seasons and holidays. Last year saw average revenue per property rise, supported by a strengthening travel market and improvements in local hospitality. Owners who embrace flexible cancellation policies attract more last-minute bookings and minimize unfilled dates.
Local Attraction Boost
Events like the Wimberley Arts Fest and the family-friendly Wimberley Zipline Adventures keep visitor numbers high year-round. These attractions—along with top-rated dining and boutique shops—translate directly to healthy booking calendars for STR investors.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Smart Investing Tips
Choosing properties near central attractions can yield premium ADR and higher guest ratings. Off-season strategies, like offering discounts or bundled services, help maintain occupancy. Keeping up with local regulations ensures compliance and reduces risk, solidifying long-term success for STR investing in Wimberley.
Wimberley’s inviting scenery and strong rental metrics make it a prime STR market for 2025. Ready to explore more or get tailored market insights?
