Wilmington Short-Term Rentals: Unlocking Local Opportunity Near the Riverwalk
Wilmington short-term rentals are thriving, drawing tourists to the bustling Riverwalk, the Cameron Art Museum, and annual events like Azalea Festival. Vacation rentals in Wilmington offer investors strong potential due to the city’s vibrant attractions and growing demand.
Quick Takeaways
- Over 1,200 active listings and rising occupancy rates in 2025
- Average Daily Rate (ADR) sits at $210
- Occupancy rates hover around 74%
- 2024-2025 YOY revenue rose by 9%
- Typical cancellations remain below 7%
- Focus on walkable neighborhoods for best returns
Wilmington Market Remains Strong
Wilmington’s short-term rental market continues to shine with increasing demand due to its beaches, historic downtown, and thriving dining scene. Investors appreciate the variety of property types—coastal homes, condos, and townhouses—each providing diverse returns.
Local Regulations Enable STR Growth
Wilmington city officials have provided clear guidelines for short-term rentals, with flexible licensing and moderate restrictions. This stable regulatory environment helps minimize risk for STR investing in Wilmington.
High Seasonality and Revenue Potential
Tourism booms in spring and summer, when Wilmington’s beaches and events attract thousands. This translates to high occupancy rates and strong quarterly revenue spikes for hosts, especially near highly-trafficked locales and tourist hotspots.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Understanding Guest Preferences
Travelers favor well-decorated spaces with convenient access to hotspots. Many guests prioritize features like off-street parking and in-unit laundry—essentials to justify Wilmington’s competitive nightly rates.
Marketing and Listing Strategies
Successful vacation rentals in Wilmington use targeted marketing during major events like the NC Azalea Festival and leverage platforms such as Airbnb to maximize visibility. Consider recommendations from the Cameron Art Museum and other cultural highlights to capture attention.
Ready to get started with STR investing in Wilmington? Research local trends, use analytic tools, and focus on guest experience for best results.
