Explore Sedona Short-Term Rentals: Red Rocks & Rebounds
Sedona short-term rentals have captured investor interest thanks to the city’s surreal red rock backdrops and bustling outdoor scene. Upticks in visitor stays, especially around events like the Sedona International Film Festival and explorations of the Chapel of the Holy Cross, continue to drive demand for vacation rentals in Sedona.
Quick Takeaways
- Over 1,700 active Sedona STR listings in early 2025
- $320+ average daily rate (ADR) for prime Sedona locations
- Occupancy rates hover around 66% year-round
- YOY revenue up 6% from 2024; seasonal holiday spikes
- Strict cancellation policies help protect investor margins
- Proximity to attractions boosts bookings; stay compliant with city codes
Sedona STR Market Remains Robust
Growing demand for unique getaways means Sedona short-term rentals have seen sustained occupancy and rising ADR. Year-round tourism, fueled by local arts and popular hiking spots like Bell Rock, keeps inventory competitive. Those seeking robust returns on STR investing in Sedona must monitor changing regulations and seasonal shifts.
Investor Demand & Booking Trends
Investor appetite remains high in Sedona. The region’s outdoor attractions and cultural events drive consistent bookings. Families and remote workers especially gravitate toward homes with scenic views and modern amenities. For a glimpse at Sedona’s vacation homes, check current Airbnb listings.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Revenue Growth and Regulation
Year-over-year, Sedona STR owners saw increased revenue due to enhanced tourist activity and events like the Sedona Arts Center’s public programs (Sedona Arts Center). However, Sedona enforces strict licensing and occupancy laws. Stay updated on city regulations before listing a property.
Cancellation Policy Strategies
Optimizing cancellation policies is crucial for investor protection. Most Sedona vacation rentals now favor firm or non-refundable rates as a hedge against unforeseen demand drops. Investors are urged to analyze booking windows and event schedules to minimize cancellations, especially during Sedona’s busy event calendar.
Proximity to Attractions & Booking Demand
Listings near landmarks like Tlaquepaque Arts & Shopping Village (Tlaquepaque) or festival sites consistently outperform more remote STRs. For optimal occupancy, prioritize well-furnished vacation rentals in Sedona within walking distance of iconic sites.
Conclusion
2025 is set for strong gains in STR investing in Sedona. Stay focused on guest experience, compliance, and location to succeed this year. Ready to maximize your returns?
