Salt Lake City Short-Term Rentals: A Smart Investment Near Iconic Sights
Salt Lake City short-term rentals are thriving, offering easy access to attractions like the Natural History Museum of Utah and Temple Square. Whether guests are stopping by for Sundance events or the slopes, the demand for vacation rentals in Salt Lake City remains strong.
Quick Takeaways
- Over 3,100 active Salt Lake City short-term rental listings in 2025
- Median ADR: $178; Average occupancy: 71.5%
- YOY revenue up 5% from 2024; cancellation rates down
- Winter and festival season yield peak bookings
- Professional management and accurate pricing boost ROI
High Occupancy and Strong ADR Define the Market
Salt Lake City’s seasoned STR investors enjoy occupancy rates above 70%. Average daily rates top $175, keeping revenues strong, especially during festival season and major ski weekends.
Seasonal Trends Favor Savvy Investors
Winter sees floods of visitors drawn to the city’s world-class ski resorts and renowned events. Occupancy surges, making these months the most lucrative for vacation rentals in Salt Lake City.
Revenue Growth: Positive Year-Over-Year Gains
2025 reports a 5% rise in average annual STR revenue compared to the previous year. Tight management, smart pricing, and responsive guest service drive performance.
StaySTRa Analyzer
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Lower Risk: Decreasing Cancellations
As tourism stabilizes, cancellation rates for Salt Lake City short-term rentals have decreased compared to last year—good news for predictable cash flow.
Insider Tips for Maximizing Your STR
Active property management systems, dynamic pricing tools, and local partnerships consistently yield higher guest satisfaction and cash flow for STR investing in Salt Lake City.
Explore available Airbnb homes in Salt Lake City. Looking for attractions? Visit the Utah Museum of Fine Arts or discover nature at Red Butte Garden. Don’t miss the Sundance Film Festival for seasonal demand spikes.
Ready to capture your share of Salt Lake City’s vibrant STR market? Connect with expert analysis and investor tools now.
