Discover Rochester Short-Term Rentals Near Highland Park
Rochester short-term rentals are booming—especially for investors targeting visitors drawn to landmarks like the George Eastman Museum and the Lilac Festival at Highland Park. With vacation rentals in Rochester catering to tourists, parents, and business travelers, the market’s numbers are catching the eye of savvy buyers.
Quick Takeaways
- 1,010 active STR listings in Rochester (2025)
- $153 average daily rate (ADR)
- 62.3% occupancy year-over-year
- 5.6% increase in revenue since last year
- 24-hour flexible cancellation popular with guests
- Tips: Offer smart locks, local guides, and streamlined check-in for higher reviews
Rochester’s STR Market Growth
Rochester’s short-term rental market expanded rapidly in the past year as more investors recognize its potential. The city’s STR inventory jumped, with over 1,000 active listings now available. Consistent growth is driven by demand from leisure and business guests, many seeking easy access to the Strong Museum of Play or annual events like the Rochester International Jazz Festival.
ADR, Occupancy, and Revenue Trends
The average daily rate (ADR) rose to $153 in 2025, with occupancy at a healthy 62.3%. Year-over-year revenue grew by 5.6%. Rochester attracts a mix of families and professionals, boosting demand for well-equipped vacation rentals in key neighborhoods.
Cancellation Policies and Guest Experience
Offering flexible 24-hour cancellation remains popular among guests and reduces booking hesitancy. Smart locks and digital guidebooks have become standard, improving guest satisfaction and security.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Top Tips for STR Investing in Rochester
Streamlined self-check-in, personalized local recommendations, and responsive messaging help earn 5-star reviews. Prioritizing these improvements can increase your listing’s ranking and nightly rates.
Explore Listings and Attractions
Browse top Rochester Airbnb rentals and check out local attractions like the Memorial Art Gallery, Highland Park, and the Strong Museum of Play. STR investing in Rochester benefits from this vibrant tourism scene.
Get Started Today
Ready to explore Rochester short-term rentals? Use data-driven insights to find your next investment.
