Pigeon Forge Short-Term Rentals: 2025 Investor Guide
Pigeon Forge short-term rentals are in the spotlight for investors, offering a unique mix of Smoky Mountain charm and constant visitor demand. With attractions like Dollywood and the Titanic Museum, this destination draws families year-round, boosting the appeal for vacation rentals in Pigeon Forge. Whether drawn by mountain scenery, local festivals like Wilderness Wildlife Week, or the Alcatraz East Crime Museum, visitors keep occupancy and revenue numbers robust.
Quick Takeaways:
- Over 4,000 active Pigeon Forge short-term rental listings in 2025
- Average daily rate (ADR): $260/night (peak season higher)
- Occupancy averages near 70% annually
- Year-over-year revenue growth outpaces many TN STR markets
- Flexible cancellation drives guest confidence
- Investor tip: Balance calendar for festival dates and shoulder seasons
The Pigeon Forge STR Landscape
Pigeon Forge boasts one of the Southeast’s highest concentrations of vacation rentals. This steady supply matches relentless guest demand driven by peak holiday and summer travel. Active listings outnumber most comparable Smoky Mountain towns; competition rewards quality furnishings and premium amenities.
Investment Metrics to Watch
Budgets for STR investing in Pigeon Forge need to account for rising nightly rates, which often top $350 during peak events like the annual Winterfest. Occupancy hovers around 70%, with larger homes seeing higher weekend bookings. Advanced investors align their calendars with event spikes for maximizing returns.
Revenue Growth and Seasonality
Year-over-year revenue growth has remained positive, particularly since remote work has increased midweek bookings. Strategic targeting of longer minimum stays can smooth seasonal slowdowns. Dynamic pricing and frequent amenity upgrades help outperform standard market averages.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Data-Driven Decision Making
Cancellation policies influence guest booking confidence, and Pigeon Forge’s flexible hosts maintain low cancellation rates. Analyzing comps on Airbnb ensures your property matches the market on price and amenities, keeping you competitive.
Top Investor Tips for Pigeon Forge STRs
Track festival calendars to boost bookings in off-peak months. Invest in family-friendly amenities and connect with local service providers for seamless guest experiences. Leverage platforms and local data to optimize strategies for vacation rentals in Pigeon Forge.
Pigeon Forge’s STR market is strengthened by its attractions, family focus, and robust year-round demand. With sound data and effective strategies, investors can consistently outperform.
