Discover Pasadena short-term rentals steps from the Rose Bowl and Norton Simon Museum—where historic charm and year-round festivals await.
Quick Takeaways
- 730+ active listings in Pasadena with strong summer demand
- Average Daily Rate (ADR) nearing $230
- Occupancy averages 67% year-round
- Year-over-year (YOY) STR revenue up 8%
- Low cancellation rates with flexible policies popular
- Tip: Focus on walkability and parking for top returns
Market Overview: Pasadena’s Growing Demand
Pasadena short-term rentals have surged, fueled by cultural draws like the Norton Simon Museum and Tournament of Roses. The city blends walkable neighborhoods, historic architecture, and easy LA access, making vacation rentals in Pasadena a favorite among both tourists and investors.
Pricing and Occupancy
ADR for STRs in Pasadena is trending upward, especially during events such as the Rose Bowl Game. Occupancy rates remain robust, especially near Old Pasadena, peaking at 80% during major events and festivals.
Property Types and Guest Preferences
Single-family homes and charming bungalows are most in demand. Guests favor properties with dedicated parking and outdoor amenities due to Pasadena’s Mediterranean climate. Highlighting walkability to key spots increases booking rates.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Revenue Insights and Investor Tips
Yearly STR revenue is up 8%. Owners find flexible cancellation policies reduce gaps and boost occupancy. Strong cleaning operations and 5-star guest experiences drive more repeat visits.
Listing and Regulation Considerations
When investing in STRs in Pasadena, review local licensing requirements. Listings on platforms like Airbnb continue to dominate, especially those featuring Pasadena’s unique curb appeal and local partnerships with festivals or institutions like the Pasadena Playhouse.
Conclusion
Pasadena short-term rentals thrive due to local culture, walkability, and steady demand. Smart investing in Pasadena means staying updated on trends and regulations for sustained returns.
