Orlando Short-Term Rentals: 2025 Market Outlook & Investment Insights
Few markets embody the energy of STR investing like Orlando short-term rentals. With Walt Disney World and Universal Orlando Resort drawing millions, local vacation rentals in Orlando offer lucrative opportunities for investors and memorable stays for guests.
Quick Takeaways
- Over 14,200 active Orlando listings as of April 2025
- Average Daily Rate (ADR): $194; occupancy rate: 72%
- Year-over-year revenue up 7% since 2024
- Flexible booking, low cancellation rates benefit hosts
- Consider location: proximity to ICON Park and Orlando Science Center boosts appeal
- Choose guest-ready amenities and dynamic pricing for best results
Orlando’s Competitive Market Landscape
The Orlando short-term rental market remains intensely competitive. Investors face more than 14,000 active listings, making differentiation vital for success. Properties near major attractions see higher demand and premium pricing, especially during peak seasons.
Rising ADR and Occupancy
Short-term rentals in Orlando are seeing strong financials. The current average daily rate (ADR) is $194, with occupancy rates averaging a robust 72%. These figures continue to outpace many similar U.S. vacation destinations.
Year-Over-Year Performance
Revenue growth is up 7% year-over-year for Orlando STRs. While competition drives innovation, the market’s resilience is supported by consistent tourism and a steady stream of events such as Orlando Fringe Festival.
Booking Flexibility and Guest Experience
Low cancellation rates and more flexible booking policies are trends in Orlando. Guests seek curated amenities and hassle-free stays, putting added importance on delivering outstanding guest experiences.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Strategic Tips for 2025 Investors
To succeed with STR investing in Orlando, focus on guest-ready properties located close to theme parks or cultural institutions. Continuous improvement—like offering smart home tech and unique décor—helps maximize both bookings and nightly rates. Explore more listings on Airbnb.
Orlando short-term rentals offer profitable opportunities in a destination city that never loses its vacation allure. Ready to get started? Talk with our experts about how to maximize your next Orlando investment.
