Myrtle Beach Short-Term Rentals: 2025 Investor Guide
The iconic Myrtle Beach Boardwalk and its 60 miles of coastline draw millions each year, making Myrtle Beach short-term rentals a vibrant, high-demand market. The mix of golf courses, amusement parks, and year-round festivals ensures steady tourist traffic that savvy investors can leverage for strong returns.
Quick Takeaways
- Over 6,700 active vacation rental listings
- Average Daily Rate (ADR): $207
- Occupancy hovers between 58%–74% seasonally
- Year-over-year STR revenue up 9.2% since 2024
- Average cancellation rate: 6%
- Focus on proximity to beaches and major attractions for higher returns
Myrtle Beach Vacation Rental Demand
Demand for vacation rentals in Myrtle Beach remains strong, especially near the beachfront or major attractions. Golf enthusiasts and families flock to the area, driving seasonal spikes in bookings and short-term rental rates from March through September.
Pricing Trends and Seasonality
Average Daily Rates (ADR) in Myrtle Beach rise during peak season, reaching $260+ in summer months. Off-peak rates dip to $160–$180, but weekend getaways and festivals still generate solid occupancy. Investors should be mindful of seasonal pricing strategies.
Top Neighborhoods for STR Investing
Downtown Myrtle Beach and North Ocean Boulevard see the highest occupancy rates. Proximity to the SkyWheel, Ripley’s Aquarium, and Brookgreen Gardens can boost booking potential. North Myrtle and Surfside Beach also show robust year-round numbers for short-term rentals.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Property Management and Guest Experience
Professional property management leads to fewer cancellations and better guest reviews. Investors should consider value-added amenities and quick access to attractions like Myrtle Beach State Park or Myrtle Beach Art Museum for higher nightly rates and repeat bookings.
Next Steps: Investing in Myrtle Beach STRs
STR investing in Myrtle Beach remains rewarding for investors who stay agile with pricing and guest experience. Browse available options on Airbnb, research top neighborhoods, and use data tools to maximize rental ROI.
Ready to discuss your STR goals or need personalized advice? Let’s connect today.
