Welcome to Murfreesboro’s Short-Term Rental Scene
Murfreesboro short-term rentals offer investors an exciting opportunity, blending strong returns with thriving local attractions like Stones River National Battlefield and annual events at the Center for the Arts. The city’s vibrant economy and southern charm draw both tourists and business travelers, making it an ideal spot for STR investing in Murfreesboro.
Quick Takeaways
- Over 200 active vacation rentals in Murfreesboro
- Average Daily Rate (ADR): $155
- Occupancy rate: 68%
- Year-over-year revenue up 7%
- Cancellation rate: steady at 11%
- Pro tip: properties near MTSU and The Discovery Center perform best
Surging Demand for Vacation Rentals in Murfreesboro
Recent years have seen a dramatic rise in demand for short-term rentals. Events at Middle Tennessee State University (MTSU) and local festivals ensure year-round guests. Compared to traditional rentals, vacation rentals in Murfreesboro consistently outperform with higher occupancy rates.
ADR Rises and So Do Returns
Investors enjoy an increasing average daily rate, boosting overall cash flow. Strategic pricing—especially during the Uncle Dave Macon Days festival—can significantly improve profits. Those interested can explore available properties on Airbnb.
YOY Revenue: The Upward Trend Continues
Annual revenue growth shows Murfreesboro’s STR market isn’t cooling down. As the city modernizes its downtown and expands festival offerings, short-term rental operators continue to see steady increases in bookings and earnings.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Maximizing Occupancy and Avoiding Pitfalls
Success starts with knowing local demand. Homes close to attractions such as the Discovery Center and the Murfreesboro Center for the Arts lead in bookings. Avoid high cancellation rates by keeping calendars synced and responding quickly.
Smart Tips for Profitable STR Investing in Murfreesboro
Investors should focus on guest-ready amenities and competitive pricing. Modern furnishings, fast Wi-Fi, and pet-friendly spaces attract higher-paying guests. Use local property management for efficient turnovers and positive guest reviews.
Ready to Invest in Murfreesboro Short-Term Rentals?
Connect today to learn more about making the most of vacation rentals in Murfreesboro.
