Louisville Short-Term Rentals: 2025 Market Trends & Investor Tips
Louisville short-term rentals are drawing increasing interest, thanks to the city’s blend of Southern hospitality and must-see attractions like the Kentucky Derby Museum and Waterfront Park. Investors are eyeing the vibrant Downtown, buzzing Highlands, and proximity to popular festivals that keep guest calendars full year-round.
Quick Takeaways
- 2,400+ active short-term listings in Louisville
- 2025 average daily rate (ADR): $159
- Occupancy: 58%
- YOY STR revenue up 6.5%
- Flexible cancellation policies boost bookings
- Invest near museums, bourbon trails, and Derby hotspots
Louisville’s STR Market Snapshot
2025 is a strong year for vacation rentals in Louisville. With 2,400 active listings, investors find reliable guest demand, especially around annual events like Thunder Over Louisville. Practical ADRs and occupancy rates keep properties profitable. For updated options and rates, check Airbnb Louisville rentals.
Revenue, Occupancy & Competitive Edge
Louisville’s ADR has climbed to $159, and occupancy rates remain steady thanks to year-round cultural draws. Investors in STRs are leveraging flexible cancellation policies and top-notch guest experiences. These approaches mitigate risks and keep calendars booked, even outside peak Derby season.
YOY Revenue Growth & Local Insights
STR investing in Louisville is yielding 6.5% YOY revenue growth, outperforming many regional markets. Proximity to local entertainment is key—think Louisville Slugger Museum or the Forecastle Festival. Seasoned hosts highlight that updated, walkable units near entertainment and the Bourbon Trail see highest returns.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
What Sets Profitable Rentals Apart
High-performing vacation rentals in Louisville share key characteristics: professional photos, detailed guest instructions, and responsiveness. Investors who upgrade amenities and gather 5-star reviews rise above local competition, locking in repeat bookings.
The Louisville Advantage for STR Investors
Louisville stands out for STR investing due to strong tourism drivers and diverse neighborhoods. The city’s commitment to local events and festivals, plus easy interstate access, draws travelers for both leisure and work. Stay informed and prepared, and Louisville short-term rentals can be a resilient portfolio asset.
Ready to dive deeper or want guidance on Louisville STR investing? Get in touch below!
