Lansing Short-Term Rentals: 2025 Investor Guide & Insights
Lansing short-term rentals are thriving amid a wave of visitors drawn to major attractions like the Michigan State Capitol and Potter Park Zoo. As Michigan’s capital city attracts tourists and professionals for events, festivals, and graduations, savvy investors find vacation rentals in Lansing a promising asset class.
Quick Takeaways
- Over 460 active short-term rental listings across Lansing (2025)
- Average daily rate (ADR): $129
- Occupancy rates: ~58% annually
- YOY revenue growth: 8% increase since last year
- 15% cancellation rate; late spring peaks in demand
- Investor tip: focus near cultural hotspots & adjust rates seasonally
Lansing’s Dynamic STR Market
The Lansing short-term rental market is mixed, balancing business travelers, MSU visitors, and families attending local festivals. Downtown Lansing and Eastside neighborhoods offer the strongest rental performance. In particular, proximity to MSU and the Eli and Edythe Broad Art Museum (Broad Museum) elevates nightly demand. In this environment, STR investing in Lansing revolves around events, sports, and academic calendars.
What Data Reveals
Investor interest continues to rise due to Lansing’s growing occupancy rates. Listings closer to Potter Park Zoo (visit here) and the Lansing Lugnuts’ Jackson Field stadium outperform the city average. Average daily rates have steadily climbed, while cancellation rates hold near national norms, giving investors confidence in revenue projections.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Strategies for Success
Savvy operators keep calendar flexibility and dynamic pricing to take advantage of demand surges from events like the Common Ground Music Festival (festival info). Diversifying amenities and maintaining superhost status on Airbnb Lansing listings also increase visibility, enhancing ROI for vacation rentals in Lansing.
Final Thoughts
The Lansing short-term rental scene rewards investors who stay data-driven and focus on sought-after neighborhoods. STR investing in Lansing remains promising in 2025—plan, analyze, and capitalize on a robust market.
