Jacksonville Short-Term Rentals: 2025 Investment Snapshot
Jacksonville short-term rentals remain one of the standout opportunities in the Florida vacation rental market. With beautiful stretches of Atlantic coastline, endless sunshine, and family-friendly attractions like the Jacksonville Zoo and Gardens, this city attracts both leisure travelers and business guests. Investors zeroing in on STR investing in Jacksonville will find dynamic growth, strong occupancy, and an evolving market shaped by both regulations and shifting traveler demand.
Quick Takeaways
- Over 3,200 active Jacksonville short-term rental listings in 2025
- Average Daily Rate (ADR): $162/night
- Occupancy rate: 67%, up 4% YOY
- Revenue per available rental: $31,150, outpacing 2024 numbers
- Cancellation rates remain under 6%
- Optimize listings and partner with local cleaners for higher ratings
Jacksonville’s STR Market Overview
Short-term rentals in Jacksonville have surged since 2023, thanks to positive population growth and diverse visitor demand. New development along the riverfront has brought more high-end rentals, while neighborhoods near Riverside Arts Market deliver solid ADRs for investors.
Regulations and Compliance
Investors must monitor Jacksonville’s licensing and zoning updates. As of 2025, the city enforces occupancy limits and stronger noise restrictions near beaches. But staying compliant is manageable with guidance from specialty STR attorneys or local real estate groups.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Revenue Trends & Performance Metrics
Year-over-year revenue for vacation rentals in Jacksonville has grown by 7%. Listings with recent renovations or amenities like pools and pet-friendly spaces top local occupancy rankings. Smart pricing strategies and professional photography drive stronger reviews on sites like Airbnb.
Local Experiences Fuel Demand
Proximity to institutions like the Cummer Museum of Art & Gardens and annual events such as the Jacksonville Jazz Festival help STR owners attract premium bookings. Short-term stays near downtown or the beaches lead the market, offering consistent rental returns throughout the year.
Ready to Invest?
Jacksonville short-term rentals promise attractive returns for well-prepared investors. Local partnerships and ongoing market education are essential for growth.
