Eugene Short-Term Rentals: Market Insights for Investors
Eugene short-term rentals are thriving thanks to attractions like the University of Oregon and vibrant local festivals. For investors, this dynamic market offers unique opportunities and a steady stream of guests drawn by the city’s culture, sports, and outdoor recreation.
Quick Takeaways
- Over 1,100 active listings in Eugene (2025)
- Average Daily Rate (ADR) around $146
- Year-over-year occupancy increased 7%
- YOY revenue growth holding steady at 8%
- Cancellations have remained below 12%
- Tip: Offer flexible check-in to attract more bookings
Market Growth in Eugene
Eugene’s short-term rental (STR) sector continues to grow, with property owners benefiting from strong demand. Vacation rentals in Eugene are especially popular during football season and university events. Savvy investors note an uptick in both booking volume and ADR, driven by local attractions and seasonal activities.
Competitive Performance Metrics
The average Eugene STR sees an ADR of $146 and maintains an occupancy rate above regional averages. Consistent 8% YOY revenue growth signals robust guest interest. Investors report that high occupancy during university and festival seasons boosts annual returns, making STR investing in Eugene increasingly attractive.
Regulation and Investor Friendliness
The city of Eugene maintains clear short-term rental regulations. Registration requirements are straightforward, and enforcement remains investor-friendly. With less than 12% of bookings cancelled annually, Eugene STR operators enjoy stable cash flow and fewer vacancy surprises.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Local Demand Drivers
Eugene’s short-term rentals benefit from proximity to Hayward Field, the Eugene Science Center, and the Bach Festival. Guests also flock to regional events and outdoor spaces, leading to strong occupancy rates. Explore vacation rentals in Eugene on Airbnb or connect with attractions like Jordan Schnitzer Museum of Art and Oregon Bach Festival.
Optimization Tips for Success
Successful STR investing in Eugene means optimizing for flexible stays, up-to-date amenities, and automated guest messaging. Investors who prioritize great guest experiences—like self check-in or local attraction guides—see higher ratings and repeat bookings.
Ready to maximize your Eugene short-term rental strategy? Reach out below for a custom performance review!
